Insider trust in Yelp (NYSE: YELP) files Form 144 to sell 6,200 shares

Rhea-AI Filing Summary

A person associated with Yelp (symbol YELP) has filed a Form 144 indicating an intention to sell 6,200 shares of common stock. The shares are to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services on or about 02/05/2026, with an indicated aggregate market value of $150,015.82 and 61,491,989 common shares outstanding at the issuer.

The 6,200 shares were acquired on 02/05/2026 via a stock option exercise paid in cash. The filing also lists prior sales over the past three months by JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010, including multiple 30,000‑share transactions, such as a sale on 02/04/2026 for gross proceeds of $743,616.00 and a sale on 01/23/2026 for $862,299.00.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	6200	150015.82	61491989	02/05/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/05/2026	Stock Option Exercise	Issuer			6200	02/05/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	02/04/2026	30000	743616.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	02/03/2026	30000	785328.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	02/02/2026	30000	826089.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/30/2026	30000	817872.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/29/2026	30000	820389.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/28/2026	30000	831750.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/27/2026	30000	821835.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/26/2026	30000	853650.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/23/2026	30000	862299.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/22/2026	30000	878643.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/21/2026	30000	849099.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/20/2026	30000	842139.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/16/2026	30000	854544.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/15/2026	30000	868848.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does this Form 144 filing mean for YELP shareholders?

The Form 144 notice shows an intent to sell 6,200 shares of Yelp common stock. These shares were acquired via stock option exercise and are planned to be sold through Morgan Stanley Smith Barney LLC on or about 02/05/2026.

How many YELP shares are covered by this new planned sale?

The filing covers an intended sale of 6,200 common shares. The aggregate market value for this block is listed as $150,015.82, based on the filer’s pricing at the time of the notice for the upcoming transaction.

How were the 6,200 YELP shares in this Form 144 acquired?

The 6,200 common shares were acquired on 02/05/2026 via a stock option exercise from the issuer. The acquisition was paid for in cash, according to the securities-to-be-sold section of the filing.

Who is listed as the seller in recent YELP stock transactions?

Recent sales are reported for JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010. This trust appears as seller on multiple transactions of 30,000 common shares each, with various dates and gross proceeds disclosed in the three‑month sales history.

What prior YELP share sales are disclosed in the past three months?

The filing lists several 30,000‑share common stock sales by the JEREMY STOPPELMAN RV TR, including a sale on 02/04/2026 for $743,616.00 and another on 01/23/2026 for $862,299.00 in gross proceeds.

How many YELP common shares are outstanding in this Form 144?

The Form 144 states there are 61,491,989 common shares outstanding for the issuer. This figure provides context for the size of the planned 6,200‑share sale relative to the total common equity base.

Which broker is handling the Form 144 YELP share sale?

The planned sale will be handled by Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004. This broker is listed in the securities information section for executing the transaction.