[144] YELP INC SEC Filing

Rhea-AI Filing Summary

YELP Inc. Form 144 summary: An individual, Craig Saldanha, reported plans to sell 1,200 common shares of Yelp through Morgan Stanley Smith Barney. The securities were acquired as restricted stock on 02/20/2023 and the proposed sale is listed with an approximate date of sale of 10/01/2025. The notice shows an aggregate market value for the 1,200 shares of $37,116.00 and reports 63,060,655 shares outstanding. The filing also discloses three recent sales by the same person in the past three months totaling 3,200 shares with gross proceeds listed for each transaction.

Insights

Securities Analyst

TL;DR: Insignificant volume relative to outstanding shares; routine Rule 144 disposition through a broker.

The notice documents a proposed Rule 144 sale of 1,200 common shares executed through Morgan Stanley Smith Barney; the shares were originally awarded as restricted stock in February 2023. Given the issuer's reported outstanding share count of 63,060,655, the proposed sale represents a vanishingly small percentage of the float. The filing also lists three recent small dispositions (1,000–1,200 shares each) by the same person in the last three months. From a market-impact perspective this is neutral: the transactions are orderly and processed via a broker, but the aggregate insider selling is visible to investors.

Compliance/Risk Analyst

TL;DR: Filing appears procedurally compliant with Rule 144 disclosures and broker execution.

The form includes required acquisition details (restricted stock acquisition date and issuer), broker identification, and recent sale history, and contains the standard representation that the seller is not aware of undisclosed material adverse information. These elements indicate adherence to Rule 144 mechanics. There is no indication in the notice of unusual payment terms or noncash consideration. Compliance risk appears low based on the information provided.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1200	37116.00	63060655	10/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/20/2023	Restricted Stock	ISSUER			1200	02/20/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	09/02/2025	1200	37404.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	08/25/2025	1000	32330.00
CRAIG SALDANHA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	07/23/2025	1000	35230.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)