Yelp (NYSE: YELP) CPO sells 1,200 shares under 10b5-1 plan

Rhea-AI Filing Summary

Yelp Inc Chief Product Officer Craig Saldanha reported an open-market sale of 1,200 shares of common stock at $28.17 per share. The transaction was executed under a duly adopted Rule 10b5-1 trading plan, indicating it was pre-scheduled rather than timed discretionarily.

After this sale, Saldanha directly holds 266,635 Yelp shares, so the transaction represents a small portion of his overall reported stake.

Insider Trade Summary 10b5-1

Net Seller: 1,200 shares ($33,804)

Net Sell 1 txn

Insider Saldanha Craig

Role Chief Product Officer

Sold 1,200 shs ($34K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,200	$28.17	$34K

Holdings After Transaction: Common Stock — 266,635 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares sold: 1,200 shares Sale price: $28.17 per share Shares held after sale: 266,635 shares

3 metrics

Shares sold 1,200 shares Open-market sale on May 1, 2026

Sale price $28.17 per share Average price for the reported sale

Shares held after sale 266,635 shares Direct holdings following transaction

Key Terms

Rule 10b5-1 trading plan, Form 4, open-market sale

3 terms

Rule 10b5-1 trading plan regulatory

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 4 regulatory

"documented in a Form 4 insider trading report"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

open-market sale financial

"The sale was made in the open market and documented"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Saldanha Craig

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/01/2026		S		1,200(1)	D	$28.17	266,635	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	05/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Yelp (YELP) report for Craig Saldanha?

Yelp reported that Chief Product Officer Craig Saldanha sold 1,200 shares of common stock at $28.17 per share. The sale was made in the open market and documented in a Form 4 insider trading report.

Was Craig Saldanha’s Yelp (YELP) share sale part of a 10b5-1 plan?

Yes. The filing states the 1,200-share sale was executed pursuant to a duly adopted Rule 10b5-1 trading plan. Such plans pre-schedule trades, reducing the significance of transaction timing for interpreting insider sentiment.

How many Yelp (YELP) shares does Craig Saldanha hold after this sale?

After the reported transaction, Craig Saldanha directly holds 266,635 shares of Yelp common stock. This means the 1,200 shares sold are a small fraction of his disclosed remaining position in the company.

What price did Craig Saldanha receive for the Yelp (YELP) shares sold?

The Form 4 shows an average sale price of $28.17 per Yelp common share for the 1,200 shares sold. This figure reflects the transaction price disclosed for the open-market sale on the reported trade date.

Does Craig Saldanha’s Yelp (YELP) Form 4 indicate option exercises or only share sales?

The disclosed Form 4 transaction involves only a sale of 1,200 shares of Yelp common stock. The derivative section in the provided data is empty, indicating no option exercises or other derivative transactions in this specific filing excerpt.