YELP insider files Form 144 to sell 7,000 shares on NYSE

Rhea-AI Filing Summary

Form 144 notice for Yelp, Inc. (YELP) reporting proposed and recent sales of common stock by an insider. The notice lists a proposed sale of $222,884.24 worth of 7,000 shares to be sold through Morgan Stanley Smith Barney LLC on 10/06/2025 on the NYSE. It discloses prior sales by the same seller, Joseph Nachman, totaling 37,325 shares across three transactions in 07/07/2025, 08/06/2025, and 09/05/2025 with gross proceeds shown for each sale. Acquisition details show 6,642 shares received as restricted stock on 08/20/2024 and 358 shares via an Employee Stock Purchase Plan on 05/31/2023.

Positive

• Planned sale amount is modest: 7,000 shares valued at $222,884.24, not a large single-block divestiture
• Acquisitions clearly disclosed: 6,642 restricted shares on 08/20/2024 and 358 ESPP shares on 05/31/2023

Negative

• Multiple recent sales: 37,325 shares sold in the past three months, which may indicate continued insider liquidity
• Issuer relationship field incomplete: form does not state the filer’s relationship to the issuer, limiting context for investor assessment

Insights

Equity Compensation Analyst

Insider is selling a modest block consistent with routine post-vesting liquidity.

The filer plans to sell 7,000 shares valued at $222,884.24 through an institutional broker on 10/06/2025

This follows three recent sales totaling 37,325 shares in the prior three months, suggesting ongoing liquidity events from vested awards rather than a single large divestiture. Monitor sequential sale cadence over the next 30–90 days to see if selling continues.

Corporate Governance Specialist

Disclosures show standard Rule 144 mechanics and grant history, but issuer relationship is not explicitly stated in the form fields.

The table records the securities were acquired as restricted stock on 08/20/2024 and via an ESPP on 05/31/2023

Because the filed notice includes multiple recent sales and planned sale dates, check public filings for role/title of Joseph Nachman and any trading plans if additional context is required within the next 7–30 days.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	7000	222884.24	63060655	10/06/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/20/2024	Restricted Stock	ISSUER			6642	08/20/2024	Not Applicable
Common	05/31/2023	Employee Stock Purchase Plan	ISSUER			358	05/31/2023	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JOSEPH NACHMAN 350 Mission Street, 10th Floor San Francisco CA 94105	Common	09/05/2025	20325	649419.54
JOSEPH NACHMAN 350 Mission Street, 10th Floor San Francisco CA 94105	Common	08/06/2025	7000	236148.51
JOSEPH NACHMAN 350 Mission Street, 10th Floor San Francisco CA 94105	Common	07/07/2025	7000	245795.90

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Yelp (YELP) Form 144 filed by Joseph Nachman disclose?

It discloses a proposed sale of 7,000 common shares valued at $222,884.24 to occur on 10/06/2025, and three prior sales totaling 37,325 shares in 07/07/2025, 08/06/2025, and 09/05/2025.

Who is the broker handling the planned sale in the YELP Form 144?

The sale is to be handled by Morgan Stanley Smith Barney LLC, 1 New York Plaza, 8th Floor, New York, NY, on the NYSE.

How were the shares acquired that are being sold according to the filing?

The filing shows 6,642 shares acquired as restricted stock on 08/20/2024 and 358 shares via an Employee Stock Purchase Plan on 05/31/2023.

Are there proceeds reported for recent sales by the same seller?

Yes. Recent gross proceeds reported are $245,795.90 on 07/07/2025, $236,148.51 on 08/06/2025, and $649,419.54 on 09/05/2025.

Does the Form 144 state the filer’s relationship to Yelp?

No. The relationship-to-issuer field is blank in the provided filing, so the form does not state the filer’s role or title.