Yelp officer plans $11K stock sale, 500 shares

YELP INC (YELP) received a Rule 144 notice indicating that officer Carmen Amara intends to sell 500 shares of common stock.

Rhea-AI Filing Summary

YELP INC (YELP) received a Rule 144 notice indicating that officer Carmen Amara intends to sell 500 shares of common stock. The shares are held through Morgan Stanley Smith Barney LLC Executive Financial Services, with a proposed aggregate value of $11,070.00 and are associated with performance shares dated 08/20/2026.

The notice also reports prior sales by Carmen Amara over the past three months: 23,233 shares for $627,291.00 on 07/02/2026, 1,500 shares for $37,425.00 on 07/01/2026, and 1,000 shares for $24,000.00 on 06/05/2026. YELP INC common stock is listed on the NYSE, with 54,263,621 shares outstanding as of 09/01/2026.

Key Figures

Shares to be sold: 500 shares of common stock Proposed aggregate sale price: $11,070.00 Shares outstanding: 54,263,621 shares +3 more

6 metrics

Shares to be sold 500 shares of common stock Planned sale by officer Carmen Amara under Rule 144

Proposed aggregate sale price $11,070.00 Planned sale of 500 shares of YELP INC common stock

Shares outstanding 54,263,621 shares YELP INC common stock as of 09/01/2026

Sale on 07/02/2026 23,233 shares for $627,291.00 Common stock sold by Carmen Amara during past 3 months

Sale on 07/01/2026 1,500 shares for $37,425.00 Common stock sold by Carmen Amara during past 3 months

Sale on 06/05/2026 1,000 shares for $24,000.00 Common stock sold by Carmen Amara during past 3 months

Key Terms

Rule 144, Performance Shares, Securities To Be Sold

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Performance Shares financial

"Common | 08/20/2026 | Performance Shares | ISSUER"

Performance shares are a type of company stock given to executives or employees that only become theirs if the company meets specific goals, like hitting certain profits or growth targets. They motivate leaders to work toward the company’s success, because their additional shares depend on achieving these results.

Securities To Be Sold financial

"144: Securities To Be Sold Common | 08/20/2026 |"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for YELP (YELP)?

The filing discloses that officer Carmen Amara intends to sell 500 shares of YELP INC common stock under Rule 144, with a proposed aggregate sale value of $11,070.00, relating to performance shares dated 08/20/2026.

How many YELP (YELP) shares is Carmen Amara planning to sell under this notice?

Carmen Amara plans to sell 500 shares of YELP INC common stock, with a proposed aggregate sale value of $11,070.00, according to the Rule 144 notice.

What prior YELP (YELP) share sales by Carmen Amara are reported in the last three months?

The notice lists three prior sales: 23,233 shares for $627,291.00 on 07/02/2026, 1,500 shares for $37,425.00 on 07/01/2026, and 1,000 shares for $24,000.00 on 06/05/2026.

What is the status of YELP (YELP) common stock mentioned in the filing?

YELP INC common stock is stated as listed on the NYSE, with 54,263,621 shares outstanding as of 09/01/2026 in connection with the reported Rule 144 sale notice.

Through which broker is the YELP (YELP) Rule 144 sale arranged?

The planned sale of 500 shares of YELP INC common stock is associated with Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

What type of securities are being sold in this YELP (YELP) Form 144?

The securities are common stock of YELP INC, tied to Performance Shares dated 08/20/2026, with 500 shares indicated for sale under Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 04:15 PM EDT Accepted by SEC EDGAR 09/01/2026 - 04:15 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001919747
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	CARMEN AMARA
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	500	11070.00	54263621	09/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/20/2026	Performance Shares	ISSUER			500	08/20/2026	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CARMEN AMARA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	07/02/2026	23233	627291.00
CARMEN AMARA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	07/01/2026	1500	37425.00
CARMEN AMARA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	06/05/2026	1000	24000.00

144: Remarks and Signature

Remarks
Date of Notice	09/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/19/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Carmen Orr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)