Yelp officer David Schwarzbach proposes $150K sale

The shares identified for sale were acquired upon vesting of restricted stock and performance shares from February 20, 2025 through May 20, 2025.

Rhea-AI Filing Summary

Yelp Inc. officer David Schwarzbach reported a proposed sale of 7,500 common shares, with an aggregate market value of $150,000. Morgan Stanley Smith Barney LLC is listed as broker, October 15, 2026 as the approximate sale date, and NYSE as the exchange. He also reported 8,809 shares sold on August 21, 2026, for gross proceeds of $204,314.18.

Key Figures

Shares proposed for sale: 7,500 shares Aggregate market value: $150,000 Shares sold: 8,809 shares +2 more

5 metrics

Shares proposed for sale 7,500 shares Yelp common shares

Aggregate market value $150,000 Proposed sale

Shares sold 8,809 shares Sale on August 21, 2026

Gross proceeds $204,314.18 Sale on August 21, 2026

Shares outstanding 54,263,621 shares Yelp common shares

Key Terms

Restricted Stock, Performance Shares, Rule 144

3 terms

Restricted Stock financial

"vesting of Restricted stock"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Performance Shares financial

"vesting of Restricted stock and Performance Shares"

Performance shares are a type of company stock given to executives or employees that only become theirs if the company meets specific goals, like hitting certain profits or growth targets. They motivate leaders to work toward the company’s success, because their additional shares depend on achieving these results.

Rule 144 regulatory

"definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many YELP shares did David Schwarzbach propose to sell?

David Schwarzbach reported a proposed sale of 7,500 common shares, with an aggregate market value of $150,000. Morgan Stanley Smith Barney LLC is listed as broker, October 15, 2026 as the approximate sale date, and NYSE as the exchange.

How many YELP shares did David Schwarzbach sell in the past three months?

The reported sale was 8,809 common shares on August 21, 2026, for gross proceeds of $204,314.18.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/15/2026 - 04:25 PM EDT Accepted by SEC EDGAR 10/15/2026 - 04:25 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001349334
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	DAVID SCHWARZBACH
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	7500	150000.00	54263621	10/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/20/2025	Performance and Restricted Stock	ISSUER			7500	02/20/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
DAVID SCHWARZBACH 350 Mission Street, 10th Floor San Francisco CA 94105	Common	08/21/2026	8809	204314.18

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of Restricted stock and Performance Shares during the period of 02/20/2025 through 05/20/2025.
Date of Notice	10/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/22/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ David Alan Schwarzbach
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)