Insider sale at Yelp (NYSE: YELP): David Schwarzbach sells 10,000 shares for $250K

Rhea-AI Filing Summary

YELP reported a proposed insider sale notice. The filing lists David Schwarzbach as having sold 10,000 common shares on 03/12/2026 for $250,000. The filing also lists 7,500 common performance shares associated with Morgan Stanley Smith Barney LLC and a figure of $187,500.

Insights

Corporate Governance Analyst

Form 144 shows a reported insider disposition by David Schwarzbach.

The filing documents a completed sale of 10,000 common shares on 03/12/2026 producing $250,000. It also lists 7,500 performance shares and $187,500 in a broker line for Morgan Stanley Smith Barney LLC.

These items are routine insider sale disclosures; the cash‑flow recipient is the selling holder as stated. Timing and any holding‑period context beyond the dates shown are not provided in the excerpt.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	7500	187500.00	59517013	03/23/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/20/2025	Performance Shares	ISSUER			7500	02/20/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
DAVID SCHWARZBACH 350 Mission Street, 10th Floor San Francisco CA 94105	Common	03/12/2026	10000	250000.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did the YELP Form 144 disclose about David Schwarzbach?

The filing discloses that David Schwarzbach sold 10,000 common shares on 03/12/2026 for $250,000. It records that sale under the "Securities Sold During The Past 3 Months" section.

Does the filing show any broker involvement for the proposed sale?

Yes. The filing lists Morgan Stanley Smith Barney LLC alongside an entry showing 7,500 shares and $187,500, indicating broker capacity in the securities rows included in the excerpt.

What securities type and quantity are listed as to be sold in the Form 144?

The excerpt lists Common — Performance Shares with a quantity of 7,500 and a date of 02/20/2025 in the "Securities To Be Sold" section of the filing.

When was the reported sale transaction executed according to the filing?

The sale is recorded as executed on 03/12/2026, when 10,000 common shares were sold for $250,000, per the filing's "Securities Sold During The Past 3 Months" line.