Yelp officer plans sale of 8,809 shares on NYSE

YELP INC (YELP) received a notice that officer David Alan Schwarzbach plans to sell 8,809 shares of Yelp common stock under Rule 144.

Rhea-AI Filing Summary

YELP INC (YELP) received a notice that officer David Alan Schwarzbach plans to sell 8,809 shares of Yelp common stock under Rule 144. The shares consist of 7,383 Restricted Stock and 1,426 Performance Shares, to be sold through Morgan Stanley Smith Barney LLC, with a noted sale-related date of August 21, 2026 on the NYSE.

Key Figures

Planned shares to be sold: 8,809 shares Restricted Stock shares to be sold: 7,383 shares Performance Shares to be sold: 1,426 shares +2 more

5 metrics

Planned shares to be sold 8,809 shares Total common shares covered by the Rule 144 notice

Restricted Stock shares to be sold 7,383 shares Restricted Stock entry dated August 20, 2026

Performance Shares to be sold 1,426 shares Performance Shares entry dated August 20, 2026

Sale-related date 08/21/2026 Date associated with common stock line to be sold on NYSE

Issuer phone number (415) 908-3801 Telephone contact for YELP INC

Key Terms

Rule 144, Restricted Stock, Performance Shares, Securities To Be Sold

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock financial

"Common | 08/20/2026 | Restricted Stock | Issuer"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Performance Shares financial

"Common | 08/20/2026 | Performance Shares | Issuer"

Performance shares are a type of company stock given to executives or employees that only become theirs if the company meets specific goals, like hitting certain profits or growth targets. They motivate leaders to work toward the company’s success, because their additional shares depend on achieving these results.

Securities To Be Sold regulatory

"144: Securities To Be Sold"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing mean for YELP (YELP)?

The filing states that officer David Alan Schwarzbach plans to sell 8,809 shares of Yelp common stock under Rule 144 through Morgan Stanley Smith Barney LLC, indicating an intention to dispose of already-owned equity, subject to Rule 144 conditions.

How many YELP shares are planned to be sold under this Form 144?

The notice covers a planned sale of 8,809 shares of Yelp common stock, consisting of 7,383 Restricted Stock shares and 1,426 Performance Shares, as disclosed in the securities-to-be-sold section.

What types of YELP (YELP) securities are included in David Schwarzbach’s planned sale?

The planned sale includes Restricted Stock and Performance Shares. Specifically, the filing lists 7,383 Restricted Stock shares and 1,426 Performance Shares of Yelp common stock to be sold under Rule 144.

When is the sale of YELP shares associated with this Form 144 targeted?

The filing lists dates of August 20, 2026 for the Restricted Stock and Performance Shares entries and a related date of August 21, 2026 tied to the common stock line, indicating the timing associated with the planned Rule 144 sale.

Through which broker will the YELP (YELP) shares be sold under this Form 144?

The common stock is associated with Morgan Stanley Smith Barney LLC Executive Financial Services at 1 New York Plaza, New York, as the broker handling the planned Rule 144 sale of the Yelp shares.

On which exchange are the YELP shares in this Form 144 expected to trade?

The filing specifies the NYSE as the exchange for the Yelp common stock covered by this Form 144 notice of proposed sale under Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/21/2026 - 04:42 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001349334
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	DAVID SCHWARZBACH
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	8809	204314.18	54263621	08/21/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/20/2026	Restricted Stock	Issuer			7383	08/20/2026	Not Applicable
Common	08/20/2026	Performance Shares	Issuer			1426	08/20/2026	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/21/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/22/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ David Alan Schwarzbach
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)