Yelp officer plans $89.6K stock sale in 2026

YELP INC (YELP) has a Form 144 notice filed on behalf of officer Alexander Coleman Levy for a planned sale of up to 3,829 shares of Yelp common stock.

Rhea-AI Filing Summary

YELP INC (YELP) has a Form 144 notice filed on behalf of officer Alexander Coleman Levy for a planned sale of up to 3,829 shares of Yelp common stock. The shares are restricted stock to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services, with an aggregate market value listed as $89,598.60 and a proposed sale date of 08/24/2026 on the NYSE.

Key Figures

Shares to be sold: 3,829 shares Aggregate market value: $89,598.60 Proposed sale date: 08/24/2026 +1 more

4 metrics

Shares to be sold 3,829 shares Common stock covered by Alexander Coleman Levy’s Form 144 notice

Aggregate market value $89,598.60 Market value listed for 3,829 YELP INC common shares in the Form 144

Proposed sale date 08/24/2026 Date indicated for proposed sale of the common stock on the NYSE

Security type Common, Restricted Stock Form 144 identifies the securities as common stock issued as restricted stock

Key Terms

Rule 144, Restricted Stock, Form 144, Executive Financial Services

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock financial

"Common | 08/20/2026 | Restricted Stock | ISSUER"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Form 144 regulatory

"144: Filer Information 144: Issuer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

FAQ

What is being disclosed in this Form 144 related to YELP?

The filing discloses that officer Alexander Coleman Levy plans to sell up to 3,829 shares of YELP INC common stock as restricted stock under Rule 144, with an aggregate market value of $89,598.60 and a proposed sale date of 08/24/2026 on the NYSE.

How many YELP (YELP) shares are covered by Alexander Levy’s Form 144?

The Form 144 covers up to 3,829 shares of YELP INC common stock, identified in the notice as restricted stock to be sold under Rule 144.

What is the aggregate market value of the YELP shares in this Form 144?

The aggregate market value of the YELP INC common shares covered by the notice is listed as $89,598.60 for the 3,829 shares proposed to be sold.

When is the proposed sale date for the YELP shares in this Form 144?

The proposed sale date for the YELP INC common shares disclosed in the Form 144 is 08/24/2026.

Through which broker will the YELP (YELP) shares be sold under this Form 144?

The Form 144 lists Morgan Stanley Smith Barney LLC Executive Financial Services as the broker for the planned sale of YELP INC common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/24/2026 - 04:14 PM Accepted by SEC EDGAR 08/24/2026 - 04:14 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002137803
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	ALEXANDER LEVY
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	3829	89598.60	54263621	08/24/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/20/2026	Restricted Stock	ISSUER			3829	08/20/2026	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/24/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Alexander Coleman Levy
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)