Yelp (YELP) Insider Sells 1,200 Shares at $31.17 Under 10b5-1

Craig Saldanha, Chief Product Officer of Yelp Inc., reported a sale of 1,200 shares of Yelp common stock at $31.17 per share.

Rhea-AI Filing Summary

Craig Saldanha, Chief Product Officer of Yelp Inc., reported a sale of 1,200 shares of Yelp common stock at $31.17 per share. The filing states the sale was made pursuant to a 10b5-1 trading plan adopted by the reporting person on May 14, 2025.

After the reported sale, the reporting person beneficially owned 203,700 shares on a direct basis. The form was submitted through an attorney-in-fact signature.

Positive

• Transaction executed under a 10b5-1 trading plan, indicating pre-established trading instructions
• Full post-transaction ownership disclosed with 203,700 shares reported as beneficially owned

Negative

• Insider sale reported of 1,200 shares
• Sale price disclosed at $31.17 per share (indicates realized disposition)

Insights

Financial Analyst

TL;DR: Insider sale under a pre-established 10b5-1 plan; quantity and retained ownership are disclosed.

The filing documents a routine disposition of 1,200 shares executed under a 10b5-1 plan, indicating the transaction followed an affirmative defense arrangement. The report lists the sale price of $31.17 and the post-transaction direct beneficial ownership of 203,700 shares. This record provides transparency about the officer's shareholding and the mechanism used to effect the sale.

Corporate Governance Expert

TL;DR: The transaction was processed under a documented trading plan and was executed via attorney-in-fact, consistent with compliance practices.

The form identifies the reporting person as an officer and discloses that the sale was made pursuant to a 10b5-1 trading plan adopted by the officer. The filing includes an attorney-in-fact signature, reflecting delegated execution. The disclosure aligns with standard Section 16 reporting and internal compliance protocols.

Insider Trade Summary

Net Seller: 1,200 shares

Net Sell 1 txn

Insider Saldanha Craig

Role Chief Product Officer

Sold 1,200 shs ($37K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,200	$31.17	$37K

Holdings After Transaction: Common Stock — 203,700 shares (Direct)

Footnotes (1)

1. F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did the Yelp (YELP) reporting person make?

The reporting person sold 1,200 shares of Yelp common stock.

At what price were the Yelp shares sold in the Form 4?

The shares were sold at $31.17 per share.

Was the sale part of a 10b5-1 trading plan for YELP insider?

Yes. The sale was made pursuant to a 10b5-1 trading plan adopted on May 14, 2025.

How many Yelp shares did the reporting person own after the reported sale?

The reporting person beneficially owned 203,700 shares following the transaction.

What is the reporting person’s role at Yelp according to the filing?

The filing identifies the reporting person as Chief Product Officer.

Was the Form 4 signed by the reporting person?

The form shows a signature executed by an attorney-in-fact on behalf of the reporting person.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 09/04/2025 - 04:48 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Saldanha Craig

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/02/2025		S		1,200(1)	D	$31.17	203,700	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	09/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.