STOCK TITAN

[Form 4] YELP INC. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Form 4 filing – YELP INC (YELP)
Chief Operating Officer Joseph R. Nachman reported an open-market sale of 7,000 shares of Yelp common stock on 07 Jul 2025 at a weighted-average price of $35.1137 per share. The trade was executed under a pre-arranged Rule 10b5-1 plan adopted on 02 Dec 2024, signalling the transaction was scheduled in advance. After the sale, Nachman directly owns 250,456 shares, implying his holding declined by roughly 2.7% (from 257,456 to 250,456 shares). No derivative security transactions were reported.

The gross proceeds for Nachman total approximately $245k. While insider sales can raise questions about management’s outlook, the modest size relative to his remaining stake and the 10b5-1 structure reduce potential negative signalling.

Deposito Modulo 4 – YELP INC (YELP)
Il Chief Operating Officer Joseph R. Nachman ha comunicato una vendita sul mercato aperto di 7.000 azioni ordinarie Yelp il 07 luglio 2025 a un prezzo medio ponderato di $35,1137 per azione. La transazione è stata eseguita nell'ambito di un piano predefinito ai sensi della Regola 10b5-1 adottata il 02 dicembre 2024, indicando che l'operazione era programmata in anticipo. Dopo la vendita, Nachman detiene direttamente 250.456 azioni, con una riduzione del suo patrimonio di circa il 2,7% (da 257.456 a 250.456 azioni). Non sono state riportate operazioni su titoli derivati.

I proventi lordi per Nachman ammontano a circa 245.000 dollari. Sebbene le vendite da parte degli insider possano sollevare dubbi sulle prospettive della direzione, la dimensione contenuta rispetto alla sua partecipazione residua e la struttura del piano 10b5-1 riducono il possibile segnale negativo.

Declaración Formulario 4 – YELP INC (YELP)
El Director de Operaciones Joseph R. Nachman reportó una venta en mercado abierto de 7,000 acciones comunes de Yelp el 07 de julio de 2025 a un precio promedio ponderado de $35.1137 por acción. La operación se realizó bajo un plan preestablecido conforme a la Regla 10b5-1 adoptada el 02 de diciembre de 2024, lo que indica que la transacción fue programada con anticipación. Tras la venta, Nachman posee directamente 250,456 acciones, lo que implica una disminución de aproximadamente el 2.7% en su participación (de 257,456 a 250,456 acciones). No se reportaron transacciones con valores derivados.

Los ingresos brutos para Nachman suman aproximadamente $245,000. Aunque las ventas de insiders pueden generar dudas sobre las perspectivas de la dirección, el tamaño modesto en relación con su participación restante y la estructura del plan 10b5-1 disminuyen la posible señal negativa.

양식 4 제출 – YELP INC (YELP)
최고운영책임자(COO) Joseph R. Nachman은 2025년 7월 7일에 Yelp 보통주 7,000주주당 평균 가중가격 $35.1137에 공개 시장에서 매도했다고 보고했습니다. 이 거래는 2024년 12월 2일 채택된 Rule 10b5-1 계획에 따라 사전에 정해진 계획하에 실행되었으며, 이는 거래가 사전에 예약되었음을 의미합니다. 매도 후 Nachman은 직접 250,456주를 보유하게 되어 보유량이 약 2.7% 감소(257,456주에서 250,456주로)한 셈입니다. 파생상품 거래는 보고되지 않았습니다.

Nachman의 총 매도 금액은 약 24만 5천 달러입니다. 내부자 매도는 경영진의 전망에 의문을 제기할 수 있으나, 남은 보유 지분에 비해 규모가 크지 않고 10b5-1 계획 구조로 인해 부정적 신호 가능성은 줄어듭니다.

Dépôt du formulaire 4 – YELP INC (YELP)
Le directeur des opérations Joseph R. Nachman a déclaré une vente en marché ouvert de 7 000 actions ordinaires de Yelp le 7 juillet 2025 au prix moyen pondéré de 35,1137 $ par action. La transaction a été réalisée dans le cadre d’un plan préétabli selon la règle 10b5-1 adoptée le 2 décembre 2024, ce qui indique que l’opération était programmée à l’avance. Après la vente, Nachman détient directement 250 456 actions, ce qui représente une baisse d’environ 2,7 % de sa participation (de 257 456 à 250 456 actions). Aucune transaction sur des titres dérivés n’a été rapportée.

Le produit brut pour Nachman s’élève à environ 245 000 $. Bien que les ventes d’initiés puissent susciter des interrogations sur les perspectives de la direction, la taille modeste par rapport à sa participation restante et la structure du plan 10b5-1 réduisent la portée d’un signal négatif éventuel.

Formular 4 Einreichung – YELP INC (YELP)
Chief Operating Officer Joseph R. Nachman meldete am 07. Juli 2025 einen Verkauf von 7.000 Aktien von Yelp-Stammaktien zu einem gewichteten Durchschnittspreis von 35,1137 $ pro Aktie am offenen Markt. Der Handel wurde im Rahmen eines vorab vereinbarten Rule 10b5-1 Plans, der am 02. Dezember 2024 angenommen wurde, ausgeführt, was darauf hinweist, dass die Transaktion im Voraus geplant war. Nach dem Verkauf hält Nachman direkt 250.456 Aktien, was einem Rückgang seines Bestands um etwa 2,7 % entspricht (von 257.456 auf 250.456 Aktien). Es wurden keine Transaktionen mit Derivaten gemeldet.

Der Bruttoerlös für Nachman beträgt etwa 245.000 $. Obwohl Insider-Verkäufe Fragen zur Einschätzung des Managements aufwerfen können, mindern die vergleichsweise geringe Größe im Verhältnis zu seinem verbleibenden Anteil und die Struktur des 10b5-1-Plans mögliche negative Signale.

Positive
  • None.
Negative
  • Insider selling: The COO reduced his direct holding by 7,000 shares, which may be viewed cautiously by some investors despite the small relative size.

Insights

TL;DR: Small, pre-planned COO sale; signalling impact minimal.

The 7,000-share disposition represents a minor portion of Nachman’s holdings and less than one-day average trading volume for YELP. Execution under a 10b5-1 plan limits information asymmetry concerns, and the executive retains a sizeable 250k-share position. From a governance viewpoint, continued sizable ownership keeps management incentives aligned with shareholders. Market impact should be negligible; however, analysts will monitor future Form 4s for any acceleration in insider selling.

TL;DR: Governance standards met; disclosure routine.

The filing complies with Section 16(a) timeliness and provides weighted-average price detail, with commitment to furnish breakdowns upon request—consistent with best practice. Utilisation of a 10b5-1 plan adopted months before sale strengthens the defence against insider-trading allegations. No red flags or unusual patterns detected. Overall, the event is routine and not materially impactful for investors.

Deposito Modulo 4 – YELP INC (YELP)
Il Chief Operating Officer Joseph R. Nachman ha comunicato una vendita sul mercato aperto di 7.000 azioni ordinarie Yelp il 07 luglio 2025 a un prezzo medio ponderato di $35,1137 per azione. La transazione è stata eseguita nell'ambito di un piano predefinito ai sensi della Regola 10b5-1 adottata il 02 dicembre 2024, indicando che l'operazione era programmata in anticipo. Dopo la vendita, Nachman detiene direttamente 250.456 azioni, con una riduzione del suo patrimonio di circa il 2,7% (da 257.456 a 250.456 azioni). Non sono state riportate operazioni su titoli derivati.

I proventi lordi per Nachman ammontano a circa 245.000 dollari. Sebbene le vendite da parte degli insider possano sollevare dubbi sulle prospettive della direzione, la dimensione contenuta rispetto alla sua partecipazione residua e la struttura del piano 10b5-1 riducono il possibile segnale negativo.

Declaración Formulario 4 – YELP INC (YELP)
El Director de Operaciones Joseph R. Nachman reportó una venta en mercado abierto de 7,000 acciones comunes de Yelp el 07 de julio de 2025 a un precio promedio ponderado de $35.1137 por acción. La operación se realizó bajo un plan preestablecido conforme a la Regla 10b5-1 adoptada el 02 de diciembre de 2024, lo que indica que la transacción fue programada con anticipación. Tras la venta, Nachman posee directamente 250,456 acciones, lo que implica una disminución de aproximadamente el 2.7% en su participación (de 257,456 a 250,456 acciones). No se reportaron transacciones con valores derivados.

Los ingresos brutos para Nachman suman aproximadamente $245,000. Aunque las ventas de insiders pueden generar dudas sobre las perspectivas de la dirección, el tamaño modesto en relación con su participación restante y la estructura del plan 10b5-1 disminuyen la posible señal negativa.

양식 4 제출 – YELP INC (YELP)
최고운영책임자(COO) Joseph R. Nachman은 2025년 7월 7일에 Yelp 보통주 7,000주주당 평균 가중가격 $35.1137에 공개 시장에서 매도했다고 보고했습니다. 이 거래는 2024년 12월 2일 채택된 Rule 10b5-1 계획에 따라 사전에 정해진 계획하에 실행되었으며, 이는 거래가 사전에 예약되었음을 의미합니다. 매도 후 Nachman은 직접 250,456주를 보유하게 되어 보유량이 약 2.7% 감소(257,456주에서 250,456주로)한 셈입니다. 파생상품 거래는 보고되지 않았습니다.

Nachman의 총 매도 금액은 약 24만 5천 달러입니다. 내부자 매도는 경영진의 전망에 의문을 제기할 수 있으나, 남은 보유 지분에 비해 규모가 크지 않고 10b5-1 계획 구조로 인해 부정적 신호 가능성은 줄어듭니다.

Dépôt du formulaire 4 – YELP INC (YELP)
Le directeur des opérations Joseph R. Nachman a déclaré une vente en marché ouvert de 7 000 actions ordinaires de Yelp le 7 juillet 2025 au prix moyen pondéré de 35,1137 $ par action. La transaction a été réalisée dans le cadre d’un plan préétabli selon la règle 10b5-1 adoptée le 2 décembre 2024, ce qui indique que l’opération était programmée à l’avance. Après la vente, Nachman détient directement 250 456 actions, ce qui représente une baisse d’environ 2,7 % de sa participation (de 257 456 à 250 456 actions). Aucune transaction sur des titres dérivés n’a été rapportée.

Le produit brut pour Nachman s’élève à environ 245 000 $. Bien que les ventes d’initiés puissent susciter des interrogations sur les perspectives de la direction, la taille modeste par rapport à sa participation restante et la structure du plan 10b5-1 réduisent la portée d’un signal négatif éventuel.

Formular 4 Einreichung – YELP INC (YELP)
Chief Operating Officer Joseph R. Nachman meldete am 07. Juli 2025 einen Verkauf von 7.000 Aktien von Yelp-Stammaktien zu einem gewichteten Durchschnittspreis von 35,1137 $ pro Aktie am offenen Markt. Der Handel wurde im Rahmen eines vorab vereinbarten Rule 10b5-1 Plans, der am 02. Dezember 2024 angenommen wurde, ausgeführt, was darauf hinweist, dass die Transaktion im Voraus geplant war. Nach dem Verkauf hält Nachman direkt 250.456 Aktien, was einem Rückgang seines Bestands um etwa 2,7 % entspricht (von 257.456 auf 250.456 Aktien). Es wurden keine Transaktionen mit Derivaten gemeldet.

Der Bruttoerlös für Nachman beträgt etwa 245.000 $. Obwohl Insider-Verkäufe Fragen zur Einschätzung des Managements aufwerfen können, mindern die vergleichsweise geringe Größe im Verhältnis zu seinem verbleibenden Anteil und die Struktur des 10b5-1-Plans mögliche negative Signale.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Nachman Joseph R

(Last) (First) (Middle)
C/O YELP INC.
350 MISSION STREET, 10TH FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/07/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/07/2025 S 7,000(1) D $35.1137(2) 250,456 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on December 2, 2024.
2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $34.8 to $35.42, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
Remarks:
/s/ Vanessa J. Oh, Attorney-in-Fact 07/07/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many YELP shares did COO Joseph Nachman sell?

He sold 7,000 common shares on 07 Jul 2025.

At what price were the YELP shares sold?

The weighted-average sale price was $35.1137, with trades ranging from $34.80 to $35.42.

Does Nachman still hold a significant stake in YELP?

Yes. After the sale he directly owns 250,456 shares of YELP common stock.

Was the sale executed under a Rule 10b5-1 trading plan?

Yes. The filing states the shares were sold pursuant to a 10b5-1 plan adopted on 02 Dec 2024.

Is this insider transaction likely to impact YELP’s stock price?

Given the modest 7,000-share volume and advanced 10b5-1 scheduling, the direct market impact is expected to be minimal.
Yelp Inc

NYSE:YELP

YELP Rankings

YELP Latest News

YELP Latest SEC Filings

YELP Stock Data

2.21B
60.58M
5.05%
99.54%
6.19%
Internet Content & Information
Services-personal Services
Link
United States
SAN FRANCISCO