Yelp (YELP) CFO discloses 9,611-share insider sale at $29 range

Rhea-AI Filing Summary

Yelp Inc. (YELP) Chief Financial Officer Form 4 filing reports a planned sale of company stock. The CFO sold 9,611 shares of Yelp common stock on 11/26/2025, executed under a pre-arranged Rule 10b5-1 trading plan that was adopted on August 14, 2025. The shares were sold at a weighted average price of $29.3079 per share, in multiple trades within a price range of $29.12 to $29.395. After this transaction, the reporting person beneficially owns 141,127 shares of Yelp common stock, held directly.

Insider Trade Summary

Net Seller: 9,611 shares ($281,678)

Net Sell 1 txn

Insider Schwarzbach David A

Role Chief Financial Officer

Sold 9,611 shs ($282K)

Type	Security	Shares	Price	Value
Sale	Common Stock	9,611	$29.3079	$282K

Holdings After Transaction: Common Stock — 141,127 shares (Direct)

Footnotes (1)

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $29.12 to $29.395, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Schwarzbach David A

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
11/26/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/26/2025		S		9,611(1)	D	$29.3079(2)	141,127	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 14, 2025.

2. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $29.12 to $29.395, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	11/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Yelp (YELP) disclose in this Form 4 filing?

The filing shows the Chief Financial Officer of Yelp Inc. sold 9,611 shares of common stock on 11/26/2025 and now directly holds 141,127 shares.

At what price did the Yelp (YELP) CFO sell shares in this Form 4?

The CFO sold the shares at a weighted average price of $29.3079 per share, with individual trade prices ranging from $29.12 to $29.395.

Was the Yelp (YELP) insider sale part of a Rule 10b5-1 trading plan?

Yes. The filing states the 9,611 shares were sold under a duly adopted Rule 10b5-1 trading plan, which the reporting person adopted on August 14, 2025.

How many Yelp (YELP) shares does the CFO own after this transaction?

Following the reported sale, the CFO beneficially owns 141,127 shares of Yelp common stock in direct ownership.

What is the relationship of the reporting person to Yelp (YELP)?

The reporting person is identified as an officer of Yelp Inc., serving in the role of Chief Financial Officer, and filed the Form 4 as a single reporting person.

Were the Yelp (YELP) insider sales executed in multiple trades?

Yes. The filing notes the 9,611 shares were sold in multiple transactions within a price range of $29.12 to $29.395, with the reported price being a weighted average.