Yelp Insider Sale: 1,500 Shares Sold Under 10b5-1 Plan

Rhea-AI Filing Summary

Amara Carmen, Chief People Officer of Yelp Inc. (YELP), reported a sale of 1,500 shares of Yelp common stock on 09/25/2025 at a price of $31.37 per share. The filing states the shares were sold under a pre-existing 10b5-1 trading plan adopted November 13, 2024. After the reported sale, Ms. Carmen beneficially owns 84,066 shares in a direct capacity. The Form 4 was signed by an attorney-in-fact on behalf of the reporting person.

Insights

Financial Analyst

TL;DR: Insider sold a small portion of holdings under a pre-arranged plan; transaction appears routine and not materially informative.

The sale of 1,500 shares at $31.37 represents a modest disposition relative to the reported 84,066 shares held after the transaction. The use of a 10b5-1 plan, adopted on November 13, 2024, indicates the sale was pre-scheduled and likely not based on undisclosed material information. For investors, this transaction does not provide clear signals about near-term company fundamentals given its limited size and the pre-arranged mechanism.

Corporate Governance Expert

TL;DR: Reporting and disclosure comply with Section 16 requirements; execution via attorney-in-fact and 10b5-1 plan is standard governance practice.

The Form 4 correctly discloses the reporting person, relationship to the issuer (Chief People Officer), transaction date, price and the 10b5-1 plan adoption date. Signature by an attorney-in-fact is documented. No derivative or additional linked transactions are disclosed. The filing appears complete and consistent with routine insider trading governance.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Amara Carmen

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/25/2025		S		1,500(1)	D	$31.37	84,066	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on November 13, 2024.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Amara Carmen (YELP) report on the Form 4 filed for 09/25/2025?

The Form 4 reports Ms. Carmen sold 1,500 shares of Yelp common stock on 09/25/2025 at $31.37 per share.

Was the sale by YELP's Chief People Officer part of a trading plan?

Yes. The filing states the shares were sold pursuant to a 10b5-1 trading plan adopted on November 13, 2024.

How many Yelp shares does Amara Carmen own after the reported transaction?

Following the sale, the reporting person beneficially owns 84,066 shares in a direct capacity.

Who signed the Form 4 for Amara Carmen and when?

The Form 4 was signed by Vanessa J. Oh, Attorney-in-Fact on 09/25/2025.

Does the Form 4 show any derivative transactions or other securities activity?

No. The filing lists a single non-derivative sale of common stock and does not disclose derivative transactions.