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  4. [Form 4] YELP INC Insider Trading Activity

Yelp CTO sells 3,829 shares in preset trading plan

YELP INC (YELP) reported that its Chief Technology Officer, Alexander Coleman Levy, disclosed two transactions in common stock.

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

YELP INC (YELP) reported that its Chief Technology Officer, Alexander Coleman Levy, disclosed two transactions in common stock. On 2026-08-24, he sold 3,829 shares in an open-market or private transaction at $23.40 per share, executed pursuant to a duly adopted Rule 10b5-1 trading plan adopted on 2026-03-03. On 2026-08-20, 2,477 shares were withheld to satisfy tax withholding obligations related to vesting of previously granted RSUs at a price of $23.60 per share. Post-transaction share holdings are not stated in this report.

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Negative

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Insider Levy Alexander Coleman
Role Chief Technology Officer
Sold 3,829 shs ($90K)
Type Security Shares Price Value
Sale Common Stock F2 3,829 $23.40 $90K
Tax Withholding Common Stock F1 2,477 $23.60 $58K
Holdings After Transaction: Common Stock — 54,124 shares (Direct)
Footnotes (2)
  1. F1. Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.
  2. F2. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 3, 2026.
Shares sold 3,829 shares of Common Stock Sale on 2026-08-24 reported as open-market or private transaction
Sale price per share $23.40 per share Price for 3,829-share sale on 2026-08-24
Shares withheld for taxes 2,477 shares of Common Stock Withheld on 2026-08-20 to satisfy tax withholding obligations on RSU vesting
Tax withholding price per share $23.60 per share Valuation for 2,477 shares withheld on 2026-08-20
Net shares sold (excluding tax withholding) 3,829 shares Net buy/sell direction across reported transactions is net-sell
Rule 10b5-1 trading plan regulatory
"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
tax withholding obligations financial
"Represents shares withheld to satisfy tax withholding obligations"
RSUs financial
"in connection with the vesting of certain RSUs, which were previously"
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
Payment of tax liability by delivering or withholding securities financial
"transaction_code_description": "Payment of tax liability by delivering or withholding"

FAQ

What insider transactions did YELP (YELP) report for Alexander Coleman Levy?
Alexander Coleman Levy, Chief Technology Officer of YELP INC, reported a sale of 3,829 common shares on 2026-08-24 and a withholding of 2,477 shares on 2026-08-20 to cover tax obligations from RSU vesting.

How many YELP (YELP) shares did the CTO sell and at what price?
On 2026-08-24, YELP’s CTO sold 3,829 shares of common stock at $23.40 per share in a transaction reported as a sale in an open-market or private transaction.

Were the recent YELP (YELP) insider sales under a Rule 10b5-1 trading plan?
Yes. The 3,829-share sale on 2026-08-24 was made pursuant to a duly adopted Rule 10b5-1 trading plan, which the reporting person adopted on March 3, 2026, as disclosed in the footnotes.

Why were 2,477 YELP (YELP) shares disposed of on 2026-08-20?
On 2026-08-20, 2,477 shares of YELP common stock were withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs that had been previously reported at grant.

Does the Form 4 state how many YELP (YELP) shares the CTO owns after these transactions?
No. The transactions list no total share balance following the transactions, so the CTO’s post-transaction holdings are not provided in this report.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Levy Alexander Coleman
(Last)(First)(Middle)
C/O YELP INC.
350 MISSION STREET, 10TH FLOOR
(Street)
SAN FRANCISCO CALIFORNIA 94105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Technology Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/20/2026F2,477(1)D$23.657,953D
Common Stock08/24/2026S3,829(2)D$23.454,124D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.
2. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 3, 2026.
Remarks:
/s/ Kathryn Schmidt, Attorney-in-Fact08/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR