[Form 4] YELP INC Insider Trading Activity

Rhea-AI Filing Summary

Craig Saldanha, Chief Product Officer of Yelp Inc., sold 1,200 shares of Yelp common stock on 10/01/2025 at a reported price of $30.93 per share. The filing states the sale was made pursuant to a 10b5-1 trading plan adopted by the reporting person on May 14, 2025. Following the reported transaction the reporting person beneficially owned 202,500 shares, held directly. The Form 4 was submitted under power of attorney by Vanessa J. Oh.

Insights

Financial Analyst

TL;DR: Insider sale under an approved 10b5-1 plan; reported holdings remain substantial.

The Form 4 documents a single non-derivative sale of 1,200 Yelp shares at $30.93 on 10/01/2025 executed under a 10b5-1 plan adopted May 14, 2025. The reporting person still beneficially owns 202,500 shares directly, indicating the transaction was a routine disposition rather than a full exit. Because the filing only reports this specific sale and ending holdings, there is no additional financial data or changes to consider from this form alone.

Corporate Governance Expert

TL;DR: Sale appears compliant with trading plan; disclosure provided by attorney-in-fact.

The filing cites a 10b5-1 trading plan, which indicates pre-authorized trading and helps mitigate concerns about trading on nonpublic information. The signature was executed by an attorney-in-fact, consistent with routine filings. The document does not disclose any grants, option exercises, or derivative activity; it only reports the disposal and resulting beneficial ownership.

Insider Trade Summary

Net Seller: 1,200 shares ($37,116)

Net Sell 1 txn

Insider Saldanha Craig

Role Chief Product Officer

Sold 1,200 shs ($37K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,200	$30.93	$37K

Holdings After Transaction: Common Stock — 202,500 shares (Direct)

Footnotes (1)

1. [object Object]

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Saldanha Craig

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/01/2025		S		1,200(1)	D	$30.93	202,500	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Remarks:

	/s/ Vanessa J. Oh, Attorney-in-Fact	10/01/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.