YETI names CEO Matthew Reintjes board chair

YETI Holdings, Inc. reported a change in board leadership roles.

Rhea-AI Filing Summary

YETI Holdings, Inc. reported a change in board leadership roles. Effective August 7, 2026, the Board appointed Matthew J. Reintjes, who already serves as President, Chief Executive Officer, and director, to the additional position of Chair of the Board. Robert K. Shearer, previously the independent Chair, has transitioned to serve as Lead Independent Director of the Board. This refreshes the Board’s leadership structure by combining the CEO and Chair roles while maintaining a designated lead independent director.

8-K Event Classification

Item 7.01 — Regulation FD Disclosure

1 item

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Key Figures

Effective date of leadership change: August 7, 2026 Report date: August 12, 2026 Company phone number: (512) 394-9384

3 metrics

Effective date of leadership change August 7, 2026 Date Matthew J. Reintjes became Chair and Robert K. Shearer became Lead Independent Director

Report date August 12, 2026 Date YETI reported the board leadership changes

Company phone number (512) 394-9384 Registrant’s telephone number listed with principal executive offices

Key Terms

Regulation FD Disclosure, Lead Independent Director, emerging growth company

3 terms

Regulation FD Disclosure regulatory

"Item 7.01 Regulation FD Disclosure Effective August 7, 2026, the Board..."

Regulation FD disclosure requires public companies to share important, market-moving information with everyone at the same time instead of tipping off analysts or large investors first. Think of it as making sure all players on a field hear the same announcement simultaneously; that fairness helps investors trust that stock prices reflect the same information and reduces the risk of sudden, unfair trading advantages or regulatory penalties for selective leaks.

Lead Independent Director financial

"has transitioned to serve as Lead Independent Director of the Board."

A lead independent director is a board member who is not part of company management and is chosen to coordinate and represent the other independent directors, often running sessions without the CEO, helping set meeting agendas, and serving as a liaison between shareholders and the board. For investors, this role signals stronger, more balanced oversight—like a neutral referee who helps ensure decisions are fair, transparent and focused on protecting shareholder interests.

emerging growth company regulatory

"Emerging growth company"

An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What board leadership change did YETI (YETI) disclose on August 12, 2026?

YETI disclosed that effective August 7, 2026, CEO Matthew J. Reintjes was appointed Chair of the Board, and former independent Chair Robert K. Shearer transitioned to Lead Independent Director.

Who is now Chair of the Board at YETI (YETI)?

YETI’s Board appointed Matthew J. Reintjes, the company’s President and Chief Executive Officer, as Chair of the Board, effective August 7, 2026, adding to his existing executive and director responsibilities.

What role does Robert K. Shearer now hold at YETI (YETI)?

Robert K. Shearer, previously the independent Chair of YETI’s Board, has transitioned to the position of Lead Independent Director, providing independent leadership within the board structure following the CEO’s appointment as Chair.

Under which item did YETI (YETI) report this governance update?

The governance update was reported under Item 7.01, Regulation FD Disclosure, indicating YETI’s intent to provide broadly disseminated, non-selective information about the board leadership changes.

When did YETI’s new board leadership structure become effective?

The new structure became effective on August 7, 2026, when Matthew J. Reintjes assumed the role of Chair of the Board and Robert K. Shearer moved into the Lead Independent Director position.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/12/2026 - 05:04 PM EDT Learn about SEC filing dates

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): August 12, 2026

YETI Holdings, Inc.

(Exact name of registrant as specified in its charter)

Delaware		001-38713		45-5297111
(State or other jurisdiction		(Commission		(IRS Employer
of incorporation)		File Number)		Identification No.)

7601 Southwest Parkway

Austin, Texas 78735

(Address of principal executive offices, including zip code)

(Registrant's telephone number, including area code): (512) 394-9384

Not applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

¨	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
¨	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading symbol(s)	Name of each exchange on which registered
Common stock, par value $0.01	YETI	New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Item 7.01 Regulation FD Disclosure

Effective August 7, 2026, the Board of Directors (the “Board”) of YETI Holdings, Inc. (the “Company”) appointed Matthew J. Reintjes, President and Chief Executive Officer of the Company and a member of the Board, to the additional position of Chair of the Board. Robert K. Shearer, who was serving as independent Chair of the Board, has transitioned to serve as Lead Independent Director of the Board.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	YETI Holdings, Inc.
Date: August 12, 2026	By:	/s/ Bryan C. Barksdale
		Bryan C. Barksdale
		Senior Vice President, Chief Legal Officer and Secretary

Filing Exhibits & Attachments

3 documents

Other Documents

• EX-101 XBRL TAXONOMY EXTENSION SCHEMA 2.9 KB
• EX-101 XBRL TAXONOMY EXTENSION LABEL LINKBASE 33.4 KB
• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 21.8 KB