Beauty Brand Yatsen Executive Plans Stock Sale Following Share Incentive Plan

Rhea-AI Filing Summary

Yatsen Holding Limited has filed a Form 144 notice indicating a proposed sale of 100,000 American Depositary Shares (ADS), with each ADS representing 20 Class A Ordinary Shares. The securities are planned to be sold through Tiger Brokers on the NYSE with an aggregate market value of $966,000.

Key transaction details:

• The shares were originally acquired on February 1, 2024 through the company's Share Incentive Plan as an employee benefit
• The acquisition involved a cashless payment transaction
• The planned sale date is set for June 27, 2025
• The total outstanding shares are approximately 1.24 billion

Notably, the filing indicates no other securities were sold by the same person during the past three months. This Form 144 represents a standard regulatory requirement for proposed sales of restricted securities by affiliates.

Positive

• None.

Negative

• Insider plans to sell 100,000 ADSs (representing 2 million Class A Ordinary Shares) worth $966,000, acquired through Share Incentive Plan

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Accepted by SEC EDGAR 06/26/2025 - 07:37 AM Learn about SEC filing dates

FAQ

How many YSG American Depositary Shares are being proposed for sale in the Form 144 filing from June 2025?

According to the Form 144 filing, 100,000 American Depositary Shares (each representing 20 Class A Ordinary Shares) of YSG are proposed to be sold through Tiger Brokers (NZ) Limited, with an aggregate market value of $966,000.00.

When did the YSG insider acquire these shares and how were they obtained?

The shares were acquired on February 1, 2024, through the company's Share Incentive Plan as an employee of Yatsen Holding Limited. The acquisition was made through a cashless payment arrangement.

What is the total number of YSG shares outstanding according to the June 2025 Form 144?

According to the Form 144 filing, YSG has 1,243,811,168 shares outstanding at the time of the filing.

When is the approximate date of sale for the YSG shares mentioned in the Form 144?

The Form 144 indicates that the approximate date of sale for the shares is June 27, 2025, and they are to be sold on the NYSE (New York Stock Exchange).

Has the YSG insider sold any other securities during the three months prior to this Form 144 filing?

According to the filing section 'Securities Sold During The Past 3 Months', there is nothing to report, indicating the insider has not sold any other securities of YSG during the three months prior to this Form 144 filing.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
American Depositary Shares (each representing 20 Class A Ordinary Shares)	Tiger Brokers (NZ) Limited Level 27, 151 Queen Street Auckland Central Auckland Q2 1010	100000	966000.00	1243811168	06/27/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
American Depositary Shares (each representing 20 Class A Ordinary Shares)	02/01/2024	Acquired under Share Incentive Plan as employee of the Issuer	Yatsen Holding Limited			100000	02/01/2024	Cashless Payment

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)