YUM insider plans 7,117-share Rule 144 sale worth $1.0 M

Form 144 filing: The notice details a proposed insider sale of Yum!

Rhea-AI Filing Summary

Form 144 filing: The notice details a proposed insider sale of Yum! Brands (YUM) common stock under SEC Rule 144.

• Securities to be sold: 7,117 common shares.
• Broker: Merrill Lynch, 8890 Lyra Dr., Columbus, OH 43240.
• Estimated market value: US$1,043,352 based on the price reflected in the filing.
• Planned execution date: 15 July 2025 on the NYSE.
• Total shares outstanding: 279,101,936; the proposed sale equals roughly 0.0026 % of shares outstanding.
• Past 3-month sales by the same seller:
  • 15 May 2025 – 7,063 shares for US$1,028,161
  • 16 Jun 2025 – 7,032 shares for US$1,012,608
  Total recent sales including the proposed transaction amount to 21,212 shares (≈0.0076 % of shares outstanding).
• Acquisition background: The shares derive from stock appreciation right (SAR) exercises dated 5 Feb 2016 and 20 May 2016.

The filer attests that no undisclosed material adverse information is known. No additional financial metrics or corporate developments are provided in the filing.

Insights

Financial Analyst

TL;DR – Small-scale insider sale; immaterial to capital structure.

The proposed divestiture of 7,117 YUM shares, combined with two earlier sales, represents less than 0.01 % of the company’s outstanding equity. At roughly US$1 million in value, the sale neither affects liquidity nor signals a strategic shift. Given the low relative magnitude and absence of accompanying corporate news, the transaction appears routine—possibly linked to compensation-related SAR exercises—rather than a bearish signal. Market impact is expected to be negligible.

Corporate Governance Expert

TL;DR – Routine Rule 144 disclosure, neutral governance implications.

Rule 144 requires prompt disclosure of certain insider trades. This filing meets those requirements, providing transparency on timing, quantity, and provenance of the shares. The attestation that no material non-public information exists reduces governance risk. The scale of the sale is immaterial relative to shares outstanding, and prior sales indicate a structured pattern rather than opportunistic disposal. Therefore, the filing is considered standard compliance with no notable governance red flags.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Yum! Brands (YUM) shares are being sold under this Form 144?

7,117 common shares are scheduled for sale on or about 15 July 2025.

What is the estimated market value of the YUM shares to be sold?

The filing lists an aggregate market value of US$1,043,352 for the 7,117 shares.

How significant is the proposed sale relative to Yum! Brands’ total shares outstanding?

The planned sale represents approximately 0.0026 % of the 279,101,936 shares outstanding.

Have there been other recent insider sales by the same filer?

Yes. The filer sold 7,063 shares on 15 May 2025 and 7,032 shares on 16 June 2025, totaling 14,095 shares prior to this notice.

Where will the sale of Yum! Brands shares take place?

The filing indicates execution on the NYSE through Merrill Lynch, Columbus, OH.

What was the source of the shares being sold?

The shares were acquired via stock appreciation right (SAR) exercises on 5 Feb 2016 and 20 May 2016.

Does the Form 144 mention any undisclosed adverse information?

The signer affirms that they do not know of any material adverse information regarding Yum! Brands that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/15/2025 - 10:17 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001628590
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YUM BRANDS INC
SEC File Number	001-13163
Address of Issuer	1441 GARDINER LANE LOUISVILLE KENTUCKY 40213
Phone	5028748300
Name of Person for Whose Account the Securities are To Be Sold	Gibbs David W
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Merrill Lynch 8890 Lyra Drive 5th Floor Columbus OH 43240	7117	1043352.00	279101936	07/15/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/05/2016	SAR exercise and sale	YUM! Brands Inc			5160	07/15/2025	Stock
Common	05/20/2016	SAR exercise and sale	YUM! Brands Inc			1957	07/15/2025	Stock

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
David Gibbs 1441 Gardiner Lane Louisville KY 40213	Common	05/15/2025	7063	1028161.00
David Gibbs 1441 Gardiner Lane, Louisville KY 40213	Common	06/16/2025	7032	1012608.00

144: Remarks and Signature

Remarks
Date of Notice	07/15/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/04/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	David Gibbs
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)