Yum Brands CEO (NYSE: YUM) logs 261-share sale under 10b5-1 plan
Rhea-AI Filing Summary
Yum Brands CEO Christopher Lee Turner reported a sale of 261 shares of common stock on August 3, 2026 at $153.15 per share. The sale was executed pursuant to a Rule 10b5-1 trading plan. After this transaction, he directly holds 63,770.66 shares.
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Insider Trade Summary 10b5-1
Net Seller: 261 shares
Net Sell
1 txn
Insider
Turner Christopher Lee
Role
Chief Executive Officer
Sold
261 shs ($40K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 261 | $153.15 | $40K |
Holdings After Transaction:
Common Stock — 63,770.66 shares (Direct)
Footnotes (1)
- F1. Pursuant to 10b5-1 Plan
Key Figures
Shares sold: 261 shares
Sale price: $153.15 per share
Shares owned after sale: 63,770.66 shares
+1 more
4 metrics
Shares sold
261 shares
Common stock sale on August 3, 2026
Sale price
$153.15 per share
Reported transaction price for common stock
Shares owned after sale
63,770.66 shares
Direct holdings following the transaction
Net shares sold
261 shares
Net sell shares in transaction summary
Key Terms
Rule 10b5-1 Plan, Sale in open market or private transaction, Common Stock
3 terms
Rule 10b5-1 Plan regulatory
"Footnote states: "Pursuant to 10b5-1 Plan""
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Sale in open market or private transaction financial
"Transaction code description: "Sale in open market or private transaction""
Common Stock financial
"Security title listed as "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did YUM CEO Christopher Lee Turner report?
Christopher Lee Turner reported a sale of 261 Yum Brands common shares on August 3, 2026 at $153.15 per share. The filing lists it as a sale of non-derivative common stock and notes it was conducted under a Rule 10b5-1 trading plan.
Was the YUM CEO’s stock sale made under a Rule 10b5-1 plan?
Yes. A footnote states the transaction was “Pursuant to 10b5-1 Plan”, and the filing’s Rule 10b5-1 checkbox is marked. This indicates the 261-share sale was executed under a pre-established trading plan rather than as a discretionary trade.
Did the YUM CEO exercise any options or trade derivatives in this filing?
No. The filing reports only one non-derivative transaction, a sale of common stock. The derivative transaction count is zero and the derivative summary is empty, indicating no reported option exercises or other derivative trades in this Form 4.