STOCK TITAN

Yum! Brands Insider Filing: Gibbs’ 10b5-1 Trades Leave Stake Unchanged

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

On 07/15/2025 Yum! Brands (YUM) filed a Form 4 detailing insider transactions by Chief Executive Officer David W. Gibbs. The filing shows two stock-appreciation-right (SAR) exercises—7,788 shares at an exercise price of $49.66 and 3,184 shares at $56.67—for a total acquisition of 10,972 shares. During the same trading session, Gibbs disposed of and sold an equal 10,972 shares at market prices ranging from $146.60 to $147.17 under a pre-arranged Rule 10b5-1 plan, leaving his direct holdings unchanged at 102,893 common shares. He also reports 120,893 shares held indirectly through family trusts. Remaining unexercised SARs total 61,224 units with expirations in 2026. No company-level financial metrics were provided; the disclosure strictly concerns the CEO’s personal equity activity.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine 10b5-1 exercise/sale leaves Gibbs’ stake unchanged; limited valuation impact.

The simultaneous exercise and sale suggest a cashless transaction designed to capture the spread between long-term option strike prices ($49-$57) and YUM’s market price (~$147). Because the number of shares acquired via SARs exactly matches the number sold or disposed, Gibbs’ direct ownership remains flat, signalling neither bullish accumulation nor bearish reduction. The use of a disclosed 10b5-1 plan reduces concerns about opportunistic trading. From a valuation standpoint, there is no dilution; SARs were already included in share-count calculations. Given YUM’s ~283 million shares outstanding, the 11 thousand-share gross volume is immaterial. Overall market impact: neutral.

TL;DR: Properly disclosed, plan-based insider trade—no governance red flags.

The filing is compliant with Section 16 reporting deadlines and clearly marks the activity as conducted under a 10b5-1 plan, aligning with best-practice governance standards. No patterns of significant net selling emerge; direct holdings stay constant and indirect holdings remain robust at over 120 k shares. The expiration of remaining SARs in 2026 provides management with continued long-term equity incentives. Consequently, the transaction does not signal adverse insider sentiment nor raise control-related concerns.

Insider Gibbs David W
Role Chief Executive Officer
Sold 7,117 shs ($1.04M)
Type Security Shares Price Value
Exercise Stock Appreciation Right 7,788 $0.00 --
Exercise Stock Appreciation Right 3,184 $0.00 --
Exercise Common Stock 7,788 $49.66 $387K
Disposition Common Stock 2,628 $147.17 $387K
Sale Common Stock 5,160 $146.60 $756K
Exercise Common Stock 3,184 $56.67 $180K
Disposition Common Stock 1,227 $147.17 $181K
Sale Common Stock 1,957 $146.60 $287K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Stock Appreciation Right — 38,938 shares (Direct); Common Stock — 110,681.15 shares (Direct); Common Stock — 0 shares (Indirect, By Spouse)
Footnotes (1)
  1. Pursuant to 10b5-1 Plan Vesting occurs 25% per year beginning one year from grant date.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Gibbs David W

(Last) (First) (Middle)
7100 CORPORATE DRIVE

(Street)
PLANO TX 75024

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
YUM BRANDS INC [ YUM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/15/2025 M 7,788(1) A $49.66 110,681.15 D
Common Stock 07/15/2025 D 2,628(1) D $147.17 108,053.15 D
Common Stock 07/15/2025 S 5,160(1) D $146.6 102,893.15 D
Common Stock 07/15/2025 M 3,184(1) A $56.67 106,077.15 D
Common Stock 07/15/2025 D 1,227(1) D $147.17 104,850.15 D
Common Stock 07/15/2025 S 1,957(1) D $146.6 102,893.15 D
Common Stock 0 I By Spouse
Common Stock 72,499 I Trust - DWG
Common Stock 48,394 I Trust SJG
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $49.66 07/15/2025 M 7,788(1) (2) 02/05/2026 Common Stock 7,788 $0 38,938 D
Stock Appreciation Right $56.67(2) 07/15/2025 M 3,184(1) 05/20/2017 05/20/2026 Common Stock 3,184 $0 22,286 D
Explanation of Responses:
1. Pursuant to 10b5-1 Plan
2. Vesting occurs 25% per year beginning one year from grant date.
/s/ Brittany Bodkin, POA 07/15/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did YUM CEO David W. Gibbs report on 07/15/2025?

He exercised 10,972 stock-appreciation-rights and sold or disposed of an equal number of shares on the same day.

How many Yum! Brands shares did the CEO acquire through SAR exercises?

10,972 common shares (7,788 at $49.66 and 3,184 at $56.67).

At what prices were the exercised SARs struck compared with the sale prices?

Strike prices were $49.66 and $56.67; sales occurred around $146.60–$147.17 per share.

Did the CEO’s direct ownership of YUM shares change after the transactions?

No. His direct holdings remained at 102,893 shares post-transaction.

What is David W. Gibbs’ total indirect ownership in YUM?

He indirectly holds 120,893 shares through family trusts and spousal accounts.

How many unexercised SARs does the CEO still hold?

He retains 61,224 unexercised stock-appreciation rights expiring in 2026.