YUM Brands (YUM) COO Tracy Skeans sells 1,837 common shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
YUM Brands COO and CPO Tracy L. Skeans reported a series of open-market sales of YUM common stock. On May 15, 2026, Skeans sold a total of 1,837 shares at a price of $152.00 per share, across eight separate non-derivative transactions. The footnotes state these sales were made pursuant to a Rule 10b5-1 trading plan, indicating they were pre-arranged rather than timed discretionarily.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,837 shares ($279,224)
Net Sell
8 txns
Insider
Skeans Tracy L
Role
COO and CPO
Sold
1,837 shs ($279K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 9 | $152.00 | $1K |
| Sale | Common Stock | 521 | $152.00 | $79K |
| Sale | Common Stock | 15 | $152.00 | $2K |
| Sale | Common Stock | 414 | $152.00 | $63K |
| Sale | Common Stock | 22 | $152.00 | $3K |
| Sale | Common Stock | 396 | $152.00 | $60K |
| Sale | Common Stock | 33 | $152.00 | $5K |
| Sale | Common Stock | 427 | $152.00 | $65K |
Holdings After Transaction:
Common Stock — 5,325 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 1,837 shares
Sale price: $152.00 per share
Number of sale transactions: 8 trades
+3 more
6 metrics
Shares sold
1,837 shares
Total YUM common stock sold on May 15, 2026
Sale price
$152.00 per share
Price for each YUM share sold in all transactions
Number of sale transactions
8 trades
Separate open-market sales of YUM common stock
Net buy/sell direction
Net sell of 1,837 shares
Form 4 transaction summary netBuySellShares
Insider role
COO and CPO
Officer title of Tracy L. Skeans at YUM Brands
Trading plan
Rule 10b5-1 plan
Footnote states transactions made pursuant to 10b5-1 plan
Key Terms
Common Stock, open-market sale, Rule 10b5-1 trading plan, Form 4, +1 more
5 terms
Common Stock financial
"sold a total of 1,837 shares at a price of $152.00 per share"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
open-market sale financial
"eight separate non-derivative transactions classified as open-market sales"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Rule 10b5-1 trading plan regulatory
"sales were made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Form 4 regulatory
"as disclosed in the Form 4 filing"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
non-derivative financial
"eight non-derivative transactions classified as open-market sales"
FAQ
What did YUM (YUM) executive Tracy L. Skeans report in this Form 4?
Tracy L. Skeans, COO and CPO of YUM Brands, reported selling 1,837 shares of YUM common stock. The transactions were open-market sales executed at $152.00 per share on May 15, 2026, under a pre-arranged Rule 10b5-1 trading plan.
Were the YUM (YUM) insider stock sales by Tracy L. Skeans pre-planned?
Yes. A footnote states the YUM stock sales by Tracy L. Skeans were made pursuant to a Rule 10b5-1 plan. Such plans pre-schedule trades, meaning the timing of these 1,837-share sales at $152.00 was determined in advance, not opportunistically.
Does this YUM (YUM) Form 4 involve options or other derivative securities?
No. All reported transactions involve YUM common stock only and are labeled non-derivative. The derivative summary section shows no derivative transactions or remaining derivative positions tied to this filing, indicating these were straightforward common stock sales.