Yum Brands (NYSE: YUM) CEO logs small 257-share open-market stock sale
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Yum Brands CEO Christopher Lee Turner reported a small open-market sale of company stock. He sold 257 shares of Yum Brands common stock at a price of $154.18 per share in a transaction dated April 1, 2026. The sale was executed pursuant to a Rule 10b5-1 trading plan, indicating it was pre-arranged rather than a discretionary trade. After this transaction, Turner directly holds 64,801.66 shares of Yum Brands common stock, so the sale represents a minor portion of his overall stake.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 257 shares ($39,624)
Net Sell
1 txn
Insider
Turner Christopher Lee
Role
CEO, Chairman of Board
Sold
257 shs ($40K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 257 | $154.18 | $40K |
Holdings After Transaction:
Common Stock — 64,801.66 shares (Direct)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 257 shares
Sale price per share: $154.18 per share
Shares held after sale: 64,801.66 shares
+2 more
5 metrics
Shares sold
257 shares
Open-market sale of common stock on April 1, 2026
Sale price per share
$154.18 per share
Price for the 257 Yum Brands shares sold
Shares held after sale
64,801.66 shares
Direct Yum Brands common stock holdings after transaction
Transaction code
S (sale)
Classified as open-market or private sale of common stock
Net buy/sell shares
-257 shares
Net effect of reported transactions is a net sale
Key Terms
Rule 10b5-1, open-market sale, Form 4, non-derivative
4 terms
Rule 10b5-1 regulatory
"A footnote states the sale was made pursuant to a 10b5-1 Plan."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
open-market sale financial
"The transaction_action field identifies this as an open-market sale."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"This insider activity is reported on SEC Form 4 for Yum Brands."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
non-derivative financial
"The transaction_type is listed as non-derivative common stock."
FAQ
What did Yum Brands (YUM) CEO Christopher Lee Turner do in this Form 4 filing?
Christopher Lee Turner reported selling 257 shares of Yum Brands common stock. The transaction was an open-market sale at $154.18 per share and was carried out under a pre-arranged Rule 10b5-1 trading plan, rather than as a spur-of-the-moment trade.
Was the Yum Brands (YUM) CEO’s stock sale under a Rule 10b5-1 plan?
Yes. A footnote specifies the transaction was made pursuant to a Rule 10b5-1 trading plan. Such plans allow executives to pre-schedule trades, which helps separate routine portfolio management from opportunistic market timing when assessing insider activity.
What type of transaction is disclosed in this Yum Brands (YUM) Form 4?
The Form 4 discloses a non-derivative open-market sale of common stock. Christopher Lee Turner sold 257 Yum Brands shares directly owned, at $154.18 per share, with no accompanying option exercises or derivative security transactions reported in this filing.