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  4. [Form 4] ZILLOW GROUP, INC. Insider Trading Activity

Zillow Group (Z) director sells 791 Class C shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Zillow Group director Erik C. Blachford reported an open-market sale of 791 shares of Class C Capital Stock on June 8, 2026 at $34.80 per share. After the transaction, he directly holds 34,952 shares of Class C stock. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026, indicating the trade was scheduled in advance rather than timed opportunistically.

Positive

  • None.

Negative

  • None.

Insights

Small, pre-planned sale by Zillow director looks routine.

Director Erik C. Blachford sold 791 shares of Zillow Group Class C Capital Stock at $34.80 per share in an open-market transaction. Following the sale, he still directly owns 34,952 shares, indicating he retains a substantial position.

The footnote states the sale was made under a Rule 10b5-1 trading plan adopted on March 4, 2026. Such plans are arranged in advance, so the timing of this trade carries limited informational value about the director’s current view of the stock.

With a single, relatively small sale and no derivative exercises or tax-withholding events, this filing appears to reflect routine portfolio management rather than a major shift in insider sentiment. Future company filings will provide broader context on overall insider activity and business performance.

Insider BLACHFORD ERIK C
Role Director
Sold 791 shs ($28K)
Type Security Shares Price Value
Sale Class C Capital Stock 791 $34.80 $28K
Holdings After Transaction: Class C Capital Stock — 34,952 shares (Direct)
Footnotes (1)
  1. F1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026.
Shares sold 791 shares Class C Capital Stock sold on June 8, 2026
Sale price per share $34.80 per share Price for Class C shares sold in open market
Shares owned after sale 34,952 shares Director’s direct Class C holdings following transaction
Net buy/sell shares -791 shares Net effect of reported transactions (net-sell)
Class C Capital Stock financial
"security_title: "Class C Capital Stock""
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

FAQ

What insider transaction did Zillow Group (Z) report for Erik C. Blachford?
Zillow Group director Erik C. Blachford sold 791 shares of Class C Capital Stock. The open-market sale occurred at $34.80 per share, and he retained 34,952 Class C shares directly afterward, indicating he still holds a sizeable stake.

At what price were Erik C. Blachford’s Zillow (Z) shares sold and on what date?
Erik C. Blachford’s 791 Zillow Group Class C shares were sold at $34.80 per share. The open-market transaction took place on June 8, 2026, and was reported on a Form 4 insider trading filing.

How many Zillow Group (Z) shares does Erik C. Blachford hold after this Form 4 sale?
After selling 791 Class C shares, Erik C. Blachford directly owns 34,952 Zillow Group Class C shares. This remaining position, disclosed in the Form 4, shows he continues to have significant direct exposure to the company’s equity.

Was Erik C. Blachford’s Zillow (Z) stock sale made under a Rule 10b5-1 plan?
Yes. The Form 4 footnote states the sale was effected under a Rule 10b5-1 trading plan adopted on March 4, 2026. These pre-arranged plans schedule trades in advance, reducing the significance of short-term market timing for this transaction.

Is Erik C. Blachford’s Zillow (Z) insider sale considered an open-market transaction?
Yes. The Form 4 identifies the transaction as an open-market sale of Class C Capital Stock. This means the 791 shares were sold through the public market rather than via a private agreement, at a reported price of $34.80 per share.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
BLACHFORD ERIK C
(Last)(First)(Middle)
C/O ZILLOW GROUP, INC.
1301 SECOND AVENUE, FLOOR 36
(Street)
SEATTLE WASHINGTON 98101
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
ZILLOW GROUP, INC. [ Z AND ZG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/08/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class C Capital Stock06/08/2026S791(1)D$34.834,952D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026.
Remarks:
/s/ Shannon Cartales Attorney-in-Fact06/09/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR