Zillow Group director sells 792 shares at $35.71

A Zillow Group director sold a small block of Class C shares under a pre-arranged Rule 10b5-1 trading plan.

Rhea-AI Filing Summary

Zillow Group, Inc. (Z) director Erik C. Blachford reported selling 792 shares of Class C Capital Stock on September 3, 2026 at a price of $35.71 per share. After this transaction, he held 34,160 Class C shares directly. The sale was effected under a Rule 10b5-1 trading plan adopted on March 4, 2026.

Insider Trade Summary 10b5-1

Net Seller: 792 shares

Net Sell 1 txn

Insider BLACHFORD ERIK C

Role Director

Sold 792 shs ($28K)

Type	Security	Shares	Price	Value
Sale	Class C Capital Stock F1	792	$35.71	$28K

Holdings After Transaction: Class C Capital Stock — 34,160 shares (Direct)

Footnotes (1)

1. F1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026.

Key Figures

Shares sold: 792 shares Sale price per share: $35.71 per share Shares held after transaction: 34,160 shares +1 more

4 metrics

Shares sold 792 shares Class C Capital Stock sale on September 3, 2026 by director Erik C. Blachford

Sale price per share $35.71 per share Price for the 792 Class C shares sold on September 3, 2026

Shares held after transaction 34,160 shares Director’s direct holdings of Class C Capital Stock after the sale

Rule 10b5-1 plan adoption date March 4, 2026 Date the trading plan governing this sale was adopted

Key Terms

Rule 10b5-1 trading plan, Class C Capital Stock

2 terms

Rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Class C Capital Stock financial

"Class C Capital Stock sale on September 3, 2026 by director Erik C. Blachford"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Zillow Group (Z) report in this Form 4?

The filing reports that director Erik C. Blachford sold 792 shares of Zillow Group Class C Capital Stock on September 3, 2026 in a single transaction.

At what price were the Zillow Group (Z) shares sold by the director?

The 792 Class C shares were sold at a price of $35.71 per share. This reflects the per-share sale price reported for the September 3, 2026 transaction.

How many Zillow Group (Z) shares does the director hold after this sale?

Following the sale, Erik C. Blachford directly held 34,160 shares of Zillow Group Class C Capital Stock, as reported as the post-transaction ownership.

Was the Zillow Group (Z) insider sale made under a Rule 10b5-1 trading plan?

Yes. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Erik C. Blachford on March 4, 2026, indicating it was pre-arranged under that plan.

What is the role of the reporting person in relation to Zillow Group (Z)?

The reporting person, Erik C. Blachford, is identified as a director of Zillow Group, Inc. in the Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/04/2026 - 05:19 PM EDT Accepted by SEC EDGAR 09/04/2026 - 05:19 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

BLACHFORD ERIK C

(Last) (First) (Middle)

C/O ZILLOW GROUP, INC.

1301 SECOND AVENUE, FLOOR 36

(Street)

SEATTLE WASHINGTON 98101

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ZILLOW GROUP, INC. [ Z AND ZG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class C Capital Stock	09/03/2026		S		792(1)	D	$35.71	34,160	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 4, 2026.

Remarks:

	/s/ Shannon Cartales Attorney-in-Fact	09/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)