Zeta Global trust proposes $12.5M share sale

The notice also reports a prior 50,528-share sale by Family Trust No C5 on August 21, 2026, valued at $1,397,940.58.

Rhea-AI Filing Summary

Zeta Global Holdings Corp. is named in a Rule 144 notice listing a proposed sale by Family Trust No C5 of 394,193 shares of Class A common stock, with an aggregate market value of $12,539,279.33. The notice lists October 22, 2026, as the sale date. The trust’s reported acquisition was an estate-planning transfer from the settlor on February 17, 2020. It also reports that the trust sold 50,528 shares on August 21, 2026, for $1,397,940.58.

Key Figures

Proposed sale: 394,193 shares Aggregate market value: $12,539,279.33 Shares sold: 50,528 shares +1 more

4 metrics

Proposed sale 394,193 shares Class A common stock; sale date October 22, 2026

Aggregate market value $12,539,279.33 Proposed sale of 394,193 shares

Shares sold 50,528 shares August 21, 2026

Aggregate value of shares sold $1,397,940.58 Sale on August 21, 2026

Key Terms

Rule 144, settlor, Aggregate market value, Class A Common Stock

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

settlor technical

"Acquired from the settlor of the trust"

Aggregate market value financial

"Aggregate market value"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Class A Common Stock financial

"Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ZETA shares is Family Trust No C5 planning to sell?

The notice lists a proposed sale of 394,193 shares of Class A common stock, with an aggregate market value of $12,539,279.33.

How did Family Trust No C5 acquire the ZETA shares?

The notice describes the shares as an estate-planning transfer from the settlor on February 17, 2020.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/16/2026 - 04:55 PM EDT Accepted by SEC EDGAR 10/16/2026 - 04:55 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001989510
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Zeta Global Holdings Corp
SEC File Number	001-40464
Address of Issuer	3 Park Avenue 33rd Floor New York NEW YORK 10016
Phone	212-967-5055
Name of Person for Whose Account the Securities are To Be Sold	Family Trust No C5
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Stockholder

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Merrill Lynch 200 Park Ave New York NY 10166	394193	12539279.33	251013605	10/22/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	02/17/2020	Estate Planning Transfers	Acquired from the settlor of the trust for whose accounts the securites are being sold		01/01/2015	394193	02/17/2020	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Family Trust No C5 42 Beacon Hill Lane New Canaan CT 06840	Class A Common Stock	08/21/2026	50528	1397940.58

144: Remarks and Signature

Remarks	Additional sales within the past 3 months included on attached trade addendum
Date of Notice	10/16/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/22/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Caroline Toce
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)