ZG Insider Sales Detailed: 250,000-Share Sale and 3,334-Share 144 Notice

Rhea-AI Filing Summary

Zillow Group, Inc. (ZG) Form 144 filing shows a proposed sale of 3,334 Common Class C shares through Charles Schwab with an aggregate market value of $282,208, dated 08/29/2025. The filing states these shares were acquired on 08/29/2025 by an employee stock option exercise in a cashless exercise. The filer lists multiple sales by Lloyd D. Frink over the prior three months, including a 250,000-share sale on 08/14/2025 that generated $21,250,000. The filing discloses the number of shares outstanding as 185,964,745 and identifies NASDAQ as the exchange for the proposed sale. The notice includes the standard representation that the seller is not aware of any undisclosed material adverse information.

Positive

• Filing compliance: The notice provides required Rule 144 disclosures, including transaction details and the seller's attestation about material nonpublic information
• Transparent transaction detail: Dates, broker, share counts, aggregate proceeds, and acquisition method (cashless exercise) are explicitly stated

Negative

• Substantial insider sales: Multiple sales by Lloyd D. Frink in the past three months, including a 250,000-share sale for $21,250,000, indicate significant insider liquidity
• Increase in shares available: The combined recent sales add to public float; proposed sale and prior dispositions may exert downward pressure on supply-demand balance for the stock

Insights

Corporate Governance Expert

TL;DR: Multiple insider sales disclosed, filing complies with Rule 144 requirements.

The submission documents a proposed sale by an insider and enumerates several contemporaneous transactions by Lloyd D. Frink. From a governance perspective, timely Form 144 filings demonstrate compliance with disclosure rules for restricted or control securities. The filing also includes the required representation about material nonpublic information. There is no additional governance detail in the form about trading plans or intent beyond the standard attestations.

Securities Analyst

TL;DR: Significant insider selling occurred recently; notable liquidity events are disclosed.

The document shows a sequence of insider sales over the prior three months, highlighted by a 250,000-share sale that produced $21.25 million. The proposed sale of 3,334 shares stems from a same-day option exercise and cashless settlement. These transactions increase public float and represent realized insider liquidity. The filing provides precise quantities, prices aggregated as proceeds, and identifies the executing broker and exchange, enabling investors to quantify recent insider dispositions.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	3334	282208.00	185964745	08/29/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	08/29/2025	Employee Stock Option Exercise	ZILLOW GROUP, INC.			3334	08/29/2025	Broker Payment for Cashless Exercise

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	07/22/2025	52866	4242365.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	07/23/2025	27134	2194480.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE CA 98101	ZILLOW GROUP, INC.	08/11/2025	671	54186.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	08/12/2025	5995	481791.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	08/13/2025	3334	275260.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	08/14/2025	250000	21250000.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	08/27/2025	3333	283498.00
Lloyd D Frink 1301 SECOND AVENUE, FLOOR 36 SEATTLE WA 98101	ZILLOW GROUP, INC.	08/28/2025	3333	281799.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for ZG on 08/29/2025 disclose?

The filing discloses a proposed sale of 3,334 Common Class C shares via Charles Schwab with aggregate market value $282,208, acquired by a same-day option exercise and cashless settlement.

Who conducted recent insider sales for Zillow (ZG) and how many shares were sold?

The filing lists multiple sales by Lloyd D. Frink in the past three months, including sales of 52866, 27134, 671, 5995, 3334, 250000, 3333, and 3333 shares on specified dates.

What was the largest insider sale disclosed in the Form 144 content?

A sale of 250,000 shares on 08/14/2025 generating $21,250,000 in gross proceeds is disclosed.

Which broker and exchange are named for the proposed sale?

The proposed sale lists Charles Schwab & Co., Inc. as the broker and NASDAQ as the securities exchange.

How many shares outstanding does the filing show for Zillow?

The filing reports 185,964,745 shares outstanding.