American Rebel Hldgs Inc Financials
Financial Health Signals
Based on FY2024 annual data. Scores normalized against common benchmarks. How we calculate these scores
American Rebel Hldgs Inc has an operating margin of -107.0%, meaning the company retains $-107 of operating profit per $100 of revenue. This below-average margin results in a low score of 0/100, suggesting thin profitability after operating expenses. This is down from -54.8% the prior year.
American Rebel Hldgs Inc's revenue declined 28.6% year-over-year, from $16.0M to $11.4M. This contraction results in a growth score of 0/100.
American Rebel Hldgs Inc's current ratio of 0.41 means current assets barely cover short-term liabilities. This tight liquidity results in a low score of 0/100, which could limit financial flexibility.
While American Rebel Hldgs Inc generated -$7.0M in operating cash flow, capex of $3K consumed most of it, leaving -$7.0M in free cash flow. This results in a low score of 0/100, reflecting heavy capital investment rather than weak cash generation.
American Rebel Hldgs Inc passes 1 of 9 financial strength tests. 1 of 4 profitability signals pass, no leverage/liquidity signals pass (rising debt, declining liquidity, or share dilution), neither operating efficiency signal passes.
For every $1 of reported earnings, American Rebel Hldgs Inc generates $0.40 in operating cash flow (-$7.0M OCF vs -$17.6M net income). This low ratio suggests earnings are primarily driven by accounting accruals rather than cash generation, which may not be sustainable.
American Rebel Hldgs Inc earns $-3.1 in operating income for every $1 of interest expense (-$12.2M vs $4.0M). This narrow margin raises concern about the company's ability to service its debt if operating income declines.
This page shows American Rebel Hldgs Inc (AREBW) financial statements, including the income statement, balance sheet, cash flow statement, and key financial ratios. View 10 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).
Key Financial Metrics
American Rebel Hldgs Inc generated $11.4M in revenue in fiscal year 2024. This represents a decrease of 28.6% from the prior year.
American Rebel Hldgs Inc's EBITDA was -$12.0M in fiscal year 2024, measuring earnings before interest, taxes, depreciation, and amortization. This represents a decrease of 38.3% from the prior year.
American Rebel Hldgs Inc generated -$7.0M in free cash flow in fiscal year 2024, representing cash available after capex. This represents an increase of 0.2% from the prior year.
American Rebel Hldgs Inc reported -$17.6M in net income in fiscal year 2024. This represents a decrease of 80.9% from the prior year.
American Rebel Hldgs Inc earned $-306.91 per diluted share (EPS) in fiscal year 2024. This represents an increase of 64.2% from the prior year.
American Rebel Hldgs Inc held $288K in cash against $0 in long-term debt as of fiscal year 2024.
American Rebel Hldgs Inc had 2M shares outstanding in fiscal year 2024. This represents an increase of 8874.9% from the prior year.
American Rebel Hldgs Inc's gross margin was -1.1% in fiscal year 2024, indicating the percentage of revenue retained after direct costs. This is down 12.3 percentage points from the prior year.
American Rebel Hldgs Inc's operating margin was -107.0% in fiscal year 2024, reflecting core business profitability. This is down 52.2 percentage points from the prior year.
American Rebel Hldgs Inc's net profit margin was -154.2% in fiscal year 2024, showing the share of revenue converted to profit. This is down 93.3 percentage points from the prior year.
American Rebel Hldgs Inc invested $386K in research and development in fiscal year 2024. This represents an increase of 191.1% from the prior year.
American Rebel Hldgs Inc invested $3K in capex in fiscal year 2024, funding long-term assets and infrastructure. This represents a decrease of 51.0% from the prior year.
AREBW Income Statement
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Revenue | $1.9M-34.0% | $2.8M+13.2% | $2.5M+40.8% | $1.8M-45.2% | $3.3M-19.5% | $4.0M-11.7% | $4.6M+36.9% | $3.3M |
| Cost of Revenue | $2.1M-27.8% | $2.9M+29.3% | $2.2M-2.4% | $2.3M-29.4% | $3.2M+0.7% | $3.2M-39.9% | $5.3M+72.2% | $3.1M |
| Gross Profit | -$198K-530.4% | -$31K-110.9% | $289K+158.6% | -$494K-1710.3% | $31K-96.4% | $841K+212.2% | -$750K-399.8% | $250K |
| R&D Expenses | $160K-75.3% | $648K+593.7% | $93K+128.5% | -$328K-197.1% | $338K+242.5% | $99K | N/A | $20K |
| SG&A Expenses | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Operating Income | -$3.7M+12.3% | -$4.2M-41.5% | -$3.0M+40.1% | -$5.0M-25.5% | -$3.9M-73.4% | -$2.3M+44.0% | -$4.1M-38.8% | -$2.9M |
| Interest Expense | $329K-23.5% | $430K-40.6% | $724K-60.7% | $1.8M+74.5% | $1.1M+149.0% | $424K+276.1% | $113K+18.2% | $95K |
| Income Tax | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Net Income | -$5.2M+71.2% | -$18.1M-258.5% | -$5.1M+36.0% | -$7.9M-50.4% | -$5.3M-94.5% | -$2.7M+55.9% | -$6.1M-119.1% | -$2.8M |
| EPS (Diluted) | $-32.44-507.5% | $-5.34 | $-23.45-100.8% | $2953.81 | $-201.01-631.7% | $-27.47 | $-854.86 | $-0.95 |
AREBW Balance Sheet
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Total Assets | $31.7M+111.2% | $15.0M+54.9% | $9.7M-3.0% | $10.0M-24.0% | $13.2M-10.5% | $14.7M+27.4% | $11.5M-40.6% | $19.5M |
| Current Assets | $9.0M-22.4% | $11.6M+88.1% | $6.2M-2.1% | $6.3M-33.1% | $9.5M-11.4% | $10.7M+13.4% | $9.4M-28.9% | $13.3M |
| Cash & Equivalents | $722K+58.0% | $457K+34.2% | $341K+18.5% | $288K-36.5% | $453K-32.9% | $675K-37.3% | $1.1M-34.1% | $1.6M |
| Inventory | $3.6M-2.0% | $3.6M-13.7% | $4.2M-7.7% | $4.6M-28.3% | $6.4M-2.4% | $6.5M+16.8% | $5.6M-36.8% | $8.8M |
| Accounts Receivable | $721K-52.2% | $1.5M+18.1% | $1.3M+9.1% | $1.2M-45.4% | $2.1M-27.8% | $3.0M+11.0% | $2.7M+1.6% | $2.6M |
| Goodwill | N/A | N/A | N/A | N/A | $2.0M0.0% | $2.0M0.0% | $2.0M-55.8% | $4.5M |
| Total Liabilities | $28.4M+56.2% | $18.2M+2.5% | $17.7M+0.5% | $17.6M+20.6% | $14.6M+57.5% | $9.3M+24.3% | $7.5M+17.2% | $6.4M |
| Current Liabilities | $26.7M+63.9% | $16.3M+4.1% | $15.6M+2.4% | $15.3M+50.8% | $10.1M+19.8% | $8.5M+23.0% | $6.9M+15.7% | $5.9M |
| Long-Term Debt | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Total Equity | $3.4M+208.0% | -$3.1M+61.0% | -$8.0M-5.0% | -$7.6M-422.8% | -$1.5M-158.2% | $2.5M-38.5% | $4.1M-68.8% | $13.1M |
| Retained Earnings | -$93.5M-5.9% | -$88.3M-25.9% | -$70.1M-7.8% | -$65.1M-22.4% | -$53.2M-11.0% | -$47.9M-0.9% | -$47.5M-25.9% | -$37.7M |
AREBW Cash Flow Statement
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Operating Cash Flow | -$1.6M+42.8% | -$2.8M-414.8% | -$546K+71.6% | -$1.9M-7.4% | -$1.8M+6.2% | -$1.9M-102.6% | -$942K+73.9% | -$3.6M |
| Capital Expenditures | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Free Cash Flow | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Investing Cash Flow | -$100K-149.2% | -$40K-1660.6% | -$2K+74.8% | -$9K-41.8% | -$6K-1648.5% | $410+100.7% | -$58K+79.0% | -$275K |
| Financing Cash Flow | -$26K-100.3% | $7.6M+1161.9% | $602K-71.2% | $2.1M+32.9% | $1.6M+9.7% | $1.4M+179.2% | $514K-81.6% | $2.8M |
| Dividends Paid | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
AREBW Financial Ratios
| Metric | Q3'25 | Q2'25 | Q1'25 | Q3'24 | Q2'24 | Q1'24 | Q4'23 | Q3'23 |
|---|---|---|---|---|---|---|---|---|
| Gross Margin | -10.5%-9.4pp | -1.1%-12.6pp | 11.5%+39.2pp | -27.7%-28.6pp | 0.9%-19.9pp | 20.8%+37.2pp | -16.4%-23.9pp | 7.5% |
| Operating Margin | -196.0%-48.3pp | -147.7%-29.6pp | -118.1%+159.7pp | -277.8%-156.6pp | -121.3%-65.0pp | -56.3%+32.4pp | -88.8%-1.2pp | -87.5% |
| Net Margin | -278.6%+359.5pp | -638.1%-436.6pp | -201.5%+241.7pp | -443.1%-281.8pp | -161.4%-94.6pp | -66.8%+66.8pp | -133.6%-50.1pp | -83.5% |
| Return on Equity | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Return on Assets | -16.5%+104.2pp | -120.7%-68.5pp | -52.1%+26.8pp | -79.0%-39.1pp | -39.9%-21.6pp | -18.4%+34.7pp | -53.0%-38.6pp | -14.4% |
| Current Ratio | 0.34-0.4 | 0.72+0.3 | 0.40-0.0 | 0.41-0.5 | 0.93-0.3 | 1.26-0.1 | 1.37-0.9 | 2.23 |
| Debt-to-Equity | 8.40+14.2 | -5.81-3.6 | -2.21+0.1 | -2.31+7.7 | -10.02-13.7 | 3.70+1.9 | 1.83+1.3 | 0.49 |
| FCF Margin | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
Note: Shareholder equity is negative (-$7.6M), which causes debt-to-equity and return on equity ratios to appear negative or not meaningful. This can occur from accumulated losses or large share buyback programs.
Note: The current ratio is below 1.0 (0.41), indicating current liabilities exceed current assets, which may suggest potential short-term liquidity concerns.
Frequently Asked Questions
What is American Rebel Hldgs Inc's annual revenue?
American Rebel Hldgs Inc (AREBW) reported $11.4M in total revenue for fiscal year 2024. This represents a -28.6% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.
How fast is American Rebel Hldgs Inc's revenue growing?
American Rebel Hldgs Inc (AREBW) revenue declined by 28.6% year-over-year, from $16.0M to $11.4M in fiscal year 2024.
Is American Rebel Hldgs Inc profitable?
No, American Rebel Hldgs Inc (AREBW) reported a net income of -$17.6M in fiscal year 2024, with a net profit margin of -154.2%.
What is American Rebel Hldgs Inc's earnings per share (EPS)?
American Rebel Hldgs Inc (AREBW) reported diluted earnings per share of $-306.91 for fiscal year 2024. EPS represents the portion of a company's net income allocated to each outstanding share of common stock and is widely used to evaluate profitability on a per-share basis.
What is American Rebel Hldgs Inc's EBITDA?
American Rebel Hldgs Inc (AREBW) had EBITDA of -$12.0M in fiscal year 2024, measuring earnings before interest, taxes, depreciation, and amortization.
What is American Rebel Hldgs Inc's gross margin?
American Rebel Hldgs Inc (AREBW) had a gross margin of -1.1% in fiscal year 2024, indicating the percentage of revenue retained after direct costs of goods sold.
What is American Rebel Hldgs Inc's operating margin?
American Rebel Hldgs Inc (AREBW) had an operating margin of -107.0% in fiscal year 2024, reflecting the profitability of core business operations before interest and taxes.
What is American Rebel Hldgs Inc's net profit margin?
American Rebel Hldgs Inc (AREBW) had a net profit margin of -154.2% in fiscal year 2024, representing the share of revenue converted into profit after all expenses.
What is American Rebel Hldgs Inc's free cash flow?
American Rebel Hldgs Inc (AREBW) generated -$7.0M in free cash flow during fiscal year 2024. This represents a 0.2% change compared to the previous fiscal year. Free cash flow represents the cash a company generates after accounting for capital expenditures, and is widely used to assess financial flexibility and shareholder value.
What is American Rebel Hldgs Inc's operating cash flow?
American Rebel Hldgs Inc (AREBW) generated -$7.0M in operating cash flow during fiscal year 2024, representing cash generated from core business activities.
What are American Rebel Hldgs Inc's total assets?
American Rebel Hldgs Inc (AREBW) had $10.0M in total assets as of fiscal year 2024, including both current and long-term assets.
What are American Rebel Hldgs Inc's capital expenditures?
American Rebel Hldgs Inc (AREBW) invested $3K in capital expenditures during fiscal year 2024, funding long-term assets and infrastructure.
How much does American Rebel Hldgs Inc spend on research and development?
American Rebel Hldgs Inc (AREBW) invested $386K in research and development during fiscal year 2024.
How many shares does American Rebel Hldgs Inc have outstanding?
American Rebel Hldgs Inc (AREBW) had 2M shares outstanding as of fiscal year 2024.
What is American Rebel Hldgs Inc's current ratio?
American Rebel Hldgs Inc (AREBW) had a current ratio of 0.41 as of fiscal year 2024, which is below 1.0, which may suggest potential liquidity concerns.
What is American Rebel Hldgs Inc's debt-to-equity ratio?
American Rebel Hldgs Inc (AREBW) had a debt-to-equity ratio of -2.31 as of fiscal year 2024, measuring the company's financial leverage by comparing total debt to shareholder equity.
What is American Rebel Hldgs Inc's return on assets (ROA)?
American Rebel Hldgs Inc (AREBW) had a return on assets of -175.9% for fiscal year 2024, measuring how efficiently the company uses its assets to generate profit.
What is American Rebel Hldgs Inc's cash runway?
Based on fiscal year 2024 data, American Rebel Hldgs Inc (AREBW) had $288K in cash against an annual operating cash burn of $7.0M. This gives an estimated cash runway of approximately 0 months at the current burn rate. Cash runway measures how long a company can continue operating before running out of cash, assuming no additional funding.
Why is American Rebel Hldgs Inc's debt-to-equity ratio negative or unusual?
American Rebel Hldgs Inc (AREBW) has negative shareholder equity of -$7.6M as of fiscal year 2024, which causes the debt-to-equity ratio to appear negative or not meaningful. This can occur when accumulated losses exceed invested capital, or after large share buyback programs. Other solvency metrics like the current ratio or interest coverage may be more informative.
What is American Rebel Hldgs Inc's Piotroski F-Score?
American Rebel Hldgs Inc (AREBW) has a Piotroski F-Score of 1 out of 9, indicating weak financial health. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7–9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.
Are American Rebel Hldgs Inc's earnings high quality?
American Rebel Hldgs Inc (AREBW) has an earnings quality ratio of 0.40x, considered low quality (accrual-driven). This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.
Can American Rebel Hldgs Inc cover its interest payments?
American Rebel Hldgs Inc (AREBW) has an interest coverage ratio of -3.1x, meaning it can struggle to cover its interest obligations. This ratio divides operating income by interest expense. Ratios above 5x indicate strong debt-servicing ability, while ratios below 2x suggest the company may face difficulty meeting interest payments if earnings decline. Learn more in our complete guide to financial health indicators.
How financially healthy is American Rebel Hldgs Inc?
American Rebel Hldgs Inc (AREBW) scores 0 out of 100 on our Financial Profile, indicating weak overall financial health. This composite score evaluates six dimensions: profitability (operating margin), revenue growth, leverage (debt-to-equity), liquidity (current ratio), cash flow quality (free cash flow margin), and shareholder returns (return on equity). Each dimension is normalized against standard financial benchmarks. Learn more in our complete guide to financial health indicators.