Allergan Aesthetics Continues Its Mission of Empowering Women Through the Faces of Natrelle® Testimonial Program
Rhea-AI Summary
Allergan Aesthetics (NYSE: ABBV) launched the Faces of Natrelle® Testimonial Program on Feb 3, 2026, inviting U.S. women who had Natrelle® breast augmentation or reconstruction at age 22+ to submit photos, videos, and testimonials for possible publication.
Augmentation participants who are Allē members may receive five $100 Allē gift cards if selected and approved; reconstruction patients are encouraged to share but are not eligible for compensation. Important safety information and a Boxed Warning for breast implants are reiterated, including BIA-ALCL risk and recommended imaging timelines.
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News Market Reaction – ABBV
On the day this news was published, ABBV gained 0.01%, reflecting a mild positive market reaction. Argus tracked a trough of -5.4% from its starting point during tracking. Our momentum scanner triggered 24 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $40M to the company's valuation, bringing the market cap to $398.83B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
ABBV was up 1.18% while large-cap peers like JNJ, AZN, NVS, LLY, and NVO each showed modest gains between about 0.49% and 1.77%. Momentum scans only flagged PFE moving down, suggesting ABBV’s move was more stock-specific than part of a broad momentum wave.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 29 | Migraine education campaign | Positive | +0.8% | Launch of Love in Mind™ educational initiative on migraines and relationships. |
| Jan 28 | Aesthetics data presentation | Positive | -2.4% | New facial injectable data and symposia at IMCAS 2026 in Paris. |
| Jan 16 | Phase 3 lymphoma data | Neutral | -1.1% | Topline epcoritamab Phase 3 DLBCL results with PFS benefit but no OS gain. |
| Jan 12 | US pricing agreement | Neutral | +0.3% | Three-year access and affordability agreement with Trump administration. |
| Jan 12 | Oncology licensing deal | Positive | -0.0% | Exclusive license for RC148 bispecific antibody in advanced solid tumors. |
Recent news has mostly been strategic or educational initiatives with mixed but generally modest price reactions; one positive aesthetics data update saw a short-term selloff.
Over the past months, ABBV headlines have spanned educational campaigns, aesthetics data, oncology trial results, pricing/access agreements, and a major oncology licensing deal. The latest news continues Allergan Aesthetics’ consumer-facing efforts, similar in tone to the Love in Mind™ initiative on Jan 29, 2026. Earlier, IMCAS 2026 aesthetics data coincided with a -2.35% move, while the RemeGen licensing deal on Jan 12, 2026 and the migraine relationship campaign saw muted price reactions, underscoring that brand and medical-education news has not driven large swings historically.
Market Pulse Summary
This announcement highlights a consumer-facing initiative for Natrelle® implants, using patient testimonials and limited-time Allē® gift card incentives of up to $500 for eligible augmentation participants. It reinforces Allergan Aesthetics’ focus on education and empowerment while emphasizing detailed safety information, imaging guidance every 2–3 years, and candid discussion of risks such as BIA-ALCL. Investors may track how such programs support the broader aesthetics franchise alongside clinical data and major strategic deals in AbbVie’s pipeline.
Key Terms
breast implant–associated anaplastic large cell lymphoma medical
autoimmune diseases medical
chemotherapy medical
radiation therapy medical
capsular contracture medical
hypertrophic scarring medical
mri medical
mammography medical
AI-generated analysis. Not financial advice.
- The nationwide program invites eligible Natrelle® breast augmentation and reconstruction patients to share their personal experiences.
- Natrelle® champions women's voices to provide support at every step of their breast aesthetics journey.
"Faces of Natrelle® is about honoring the stories, the decisions, and the transformations of women with breast implants," said Nicole Mowad-Nassar, President, Global Allergan Aesthetics and Senior Vice President, AbbVie. "Despite being some of the most popular cosmetic and reconstructive surgeries in the
Starting today, Natrelle® invites women who underwent breast augmentation or breast reconstruction at age 22 or older to submit a photo or video†, along with a written testimonial describing their experience with Natrelle® Breast Implants for the chance to be featured on the brand's social media platforms, website, and more.
Natrelle® recognizes that every breast aesthetics journey is unique—whether driven by personal choice through breast augmentation or medically indicated through breast reconstruction. Each path comes with its own considerations, emotions, and outcomes. By sharing these stories, real patients can offer clarity and confidence to others navigating their own journey.
Participants who underwent Natrelle® breast augmentation, and are also Allē® Members, may be eligible to receive
Learn more about eligibly and how to apply:
- Augmentation Patients: faces.natrelle.com/augmentation
- Reconstruction Patients: faces.natrelle.com/reconstruction
To learn more about treatment with Natrelle®, the #1 breast implant brand selected by plastic surgeons1* or find a provider, please visit natrelle.com, and follow along on Instagram @natrellebreastaugmentation and @natrellebreastreconstruction.
*Based on surgeon survey data, September 2025, n=492
†NATRELLE® TESTIMONIAL PROGRAM TERMS & CONDITIONS
By submitting your video or photos, you agree to the following Terms and Conditions. Participants are eligible for the testimonial program if they had breast implantation after the age of 22 years old, are a legal resident of one of the fifty
‡ALLĒ GIFT CARD TERMS & CONDITIONS
Must be an Allē Member who resides in one of the fifty
Natrelle® Breast Implants IMPORTANT SAFETY INFORMATION AND APPROVED USES
Breast implants are not considered lifetime devices. The longer people have them, the greater the chances are that they will develop complications, some of which will require more surgery.
Breast implants have been associated with the development of a cancer of the immune system called breast implant–associated anaplastic large cell lymphoma (BIA-ALCL). This cancer occurs more commonly in patients with textured breast implants than smooth implants, although rates are not well defined. Some patients have died from BIA-ALCL.
Patients receiving breast implants have reported a variety of systemic symptoms, such as joint pain, muscle aches, confusion, chronic fatigue, autoimmune diseases, and others. Individual patient risk for developing these symptoms has not been well established. Some patients report complete resolution of symptoms when the implants are removed without replacement.
Who can get breast implants?
Natrelle® Breast Implants are approved for the following:
- Breast augmentation for women at least 22 years old for silicone-filled implants and for women at least 18 years old for saline-filled implants. Breast augmentation includes primary breast augmentation to increase the breast size and revision surgery to correct or improve the result of a primary breast augmentation
- Breast reconstruction. This includes primary breast reconstruction to replace breast tissue that has been removed due to cancer or trauma or that has failed to develop properly due to a severe breast abnormality. This also includes revision surgery to correct or improve the result of a primary breast reconstruction
Who should NOT get breast implants?
Breast implant surgery should NOT be performed in:
- Women with active infection anywhere in their body
- Women with existing cancer or precancer of their breast who have not received adequate treatment for those conditions
- Women who are currently pregnant or nursing
What should I tell my doctor?
Tell your doctor if you have any of the following conditions, as the risks of breast implant surgery may be higher:
- Autoimmune diseases (eg, lupus and scleroderma)
- A weakened immune system (eg, taking medications to decrease the body's immune response)
- Planned chemotherapy or radiation therapy following breast implant placement
- Conditions or medications that interfere with wound healing and blood clotting
- Reduced blood supply to breast tissue
- Clinical diagnosis of depression or other mental health disorders, including body dysmorphic disorder and eating disorders
- Those with a diagnosis of depression or other mental health disorders should wait for resolution or stabilization of these conditions prior to undergoing breast implantation surgery
What else should I consider?
- There is a Boxed Warning for breast implants. Please see bold text at beginning
- Many changes to your breasts following implantation are irreversible. If you later choose to have your implants removed and not replaced, you may experience dimpling, puckering, wrinkling, or other cosmetic changes, which may be permanent
- Breast implantation is likely not a one-time surgery. The longer implants are in place, the greater the potential risk for complications. You will likely need additional surgeries on your breasts due to complications or unacceptable cosmetic results. Thus, you should also consider the complication rates for later (revision) surgery since you may experience these risks in the future
- Cancer treatments and surgery will affect the outcome and timing of breast reconstruction
- Breast implants may affect your ability to breastfeed, either by reducing or eliminating milk production
- Rupture of a silicone-filled breast implant is most often silent. Even if you have no symptoms, you should have your first ultrasound or MRI at 5 to 6 years after your initial implant surgery and then every 2 to 3 years thereafter regardless of whether your implants are for augmentation or reconstruction. If you have symptoms of or uncertain ultrasound results for breast implant rupture, an MRI is recommended. Additional imaging may be required depending on your medical history and status. The health consequences of a ruptured silicone gel-filled breast implant have not been fully established
- Routine screening mammography for breast cancer will be more difficult, and implants may rupture during the procedure. Perform self-examination every month for cancer screening and ask your surgeon to help you distinguish the implant from your breast tissue. Lumps, persistent pain, swelling, hardening, or changes in implant shape should be reported to your surgeon and possibly evaluated with imaging
What are key complications with breast implants?
Key complications include reoperation, implant removal with or without replacement, implant rupture with silicone-filled implants, implant deflation with saline-filled implants, and capsular contracture (severe scar tissue around the implant). Other complications include breast pain, swelling, asymmetry, wrinkling/rippling, implant malposition nipple complications, hypertrophic scarring, and implant palpability/visibility.
Talk to your doctor about other complications.
For more information, see the patient brochures at www.allergan.com/products.
To report a problem with Natrelle® Breast Implants, please call Allergan® at 1-800-624-4261.
The sale and distribution of Natrelle® Breast Implants is restricted to licensed physicians who provide information to patients about the risks and benefits of breast implant surgery.
About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.allerganaesthetics.com.
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube.
References:
- Natrelle® Data on file 2023 – 2024. Accessed September 9, 2024.
© 2025 AbbVie. All rights reserved. All trademarks are the property of their respective owners.
Contacts:
Allergan Aesthetics Media:
Ember Garrett
+1 (949) 413-6091
Garrett_ember@allergan.com
AbbVie Investors:
Liz Shea
+1 (847) 935-2211
Liz.Shea@abbvie.com
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SOURCE AbbVie