Abbott and Big Ten Conference Rally Students, Alumni, and Fans to Save Lives and Win $1 Million for Their School by Donating Blood This College Football Season
Abbott (NYSE:ABT) and the Big Ten Conference have launched Year 2 of their 'We Give Blood' drive competition, running from August 27 to December 5, 2025. The nationwide challenge involves all 18 Big Ten universities competing to inspire the most blood donations, with the winning school receiving $1 million from Abbott for student or community health initiatives.
The campaign addresses critical U.S. blood shortages, with some centers reporting less than one-day supply. Abbott is offering exclusive limited-edition Homefield designed T-shirts and hosting 12 Weekly One-Up Challenges during the football season. The University of Nebraska-Lincoln won the inaugural 2024 competition with nearly 4,000 donors, saving up to 12,000 lives. The 2025 winner will be announced at the Big Ten Championship Football Game on December 6 in Indianapolis.
Abbott (NYSE:ABT) e la Big Ten Conference hanno avviato il secondo anno della competizione “We Give Blood”, attiva dal 27 agosto al 5 dicembre 2025. La sfida nazionale vede le 18 università della Big Ten contendersi il primato nel favorire il maggior numero di donazioni di sangue; la scuola vincitrice riceverà 1 milione di dollari da Abbott per progetti a favore della salute degli studenti o della comunità.
L’iniziativa risponde alla grave carenza di sangue negli Stati Uniti, con alcuni centri che segnalano scorte inferiori al fabbisogno di un giorno. Abbott propone T-shirt in edizione limitata Homefield e organizza 12 Weekly One-Up Challenges durante la stagione calcistica. L’Università del Nebraska-Lincoln ha vinto la prima edizione del 2024 con quasi 4.000 donatori, contribuendo a salvare fino a 12.000 vite. Il vincitore 2025 sarà annunciato il 6 dicembre, durante il Big Ten Championship Football Game a Indianapolis.
Abbott (NYSE:ABT) y la Big Ten Conference han lanzado el segundo año de la competición “We Give Blood”, que se celebra del 27 de agosto al 5 de diciembre de 2025. El reto nacional involucra a las 18 universidades de la Big Ten, que compiten por motivar el mayor número de donaciones de sangre; la institución ganadora recibirá 1 millón de dólares de Abbott para iniciativas de salud estudiantil o comunitaria.
La campaña atiende la crítica escasez de sangre en EE. UU., con algunos centros informando existencias inferiores a un día. Abbott ofrece camisetas Homefield de edición limitada y organiza 12 Weekly One-Up Challenges durante la temporada de fútbol universitario. La Universidad de Nebraska-Lincoln ganó la edición inaugural de 2024 con casi 4.000 donantes, salvando hasta 12.000 vidas. El ganador de 2025 se anunciará el 6 de diciembre en el Big Ten Championship Football Game en Indianápolis.
애보트(Abbott, NYSE:ABT)와 빅텐 컨퍼런스가 ‘We Give Blood’ 캠페인 2년차를 시작합니다. 기간은 2025년 8월 27일~12월 5일입니다. 이 전국 대회에는 빅텐 소속 18개 대학이 모두 참가해 가장 많은 헌혈을 유도한 학교가 경쟁하며, 우승 학교에는 학생 또는 지역사회 건강 사업을 위해 애보트가 100만 달러를 지원합니다.
이번 캠페인은 미국의 심각한 혈액 부족 문제에 대응하기 위해 마련되었으며 일부 센터는 하루도 안 되는 혈액 보유량을 보고하고 있습니다. 애보트는 한정판 Homefield 티셔츠를 제공하고 풋볼 시즌 동안 12회의 Weekly One-Up Challenge를 진행합니다. 네브래스카-린컨 대학교는 2024년 초대 대회에서 거의 4,000명의 기증자를 기록하며 최대 12,000명의 생명을 구한 것으로 평가되었습니다. 2025년 우승자는 12월 6일 인디애나폴리스에서 열리는 빅텐 챔피언십 풋볼 경기에서 발표됩니다.
Abbott (NYSE:ABT) et la Big Ten Conference lancent la deuxième année de leur compétition « We Give Blood », qui se déroule du 27 août au 5 décembre 2025. Ce défi national implique les 18 universités de la Big Ten, qui s’affrontent pour susciter le plus grand nombre de dons de sang ; l’établissement vainqueur recevra 1 million de dollars d’Abbott pour des initiatives de santé étudiantes ou communautaires.
La campagne vise à répondre à la pénurie critique de sang aux États‑Unis, certains centres signalant des réserves inférieures à une journée. Abbott propose des T‑shirts Homefield en édition limitée et organise 12 Weekly One‑Up Challenges pendant la saison de football universitaire. L’Université du Nebraska‑Lincoln a remporté l’édition inaugurale 2024 avec près de 4 000 donneurs, permettant de sauver jusqu’à 12 000 vies. Le gagnant 2025 sera annoncé le 6 décembre lors du Big Ten Championship Football Game à Indianapolis.
Abbott (NYSE:ABT) und die Big Ten Conference haben das zweite Jahr ihres Wettbewerbs „We Give Blood“ gestartet, der vom 27. August bis 5. Dezember 2025 läuft. Bei dieser landesweiten Aktion treten alle 18 Big‑Ten‑Universitäten gegeneinander an, um möglichst viele Blutspenden zu mobilisieren. Die siegreiche Hochschule erhält von Abbott 1 Million US‑Dollar für studentische oder gemeindebezogene Gesundheitsprojekte.
Die Kampagne reagiert auf die kritische Blutknappheit in den USA, wobei einige Zentren weniger als einen Tag Vorrat melden. Abbott bietet exklusive, limitierte Homefield‑T-Shirts an und veranstaltet während der Football‑Saison 12 Weekly One‑Up Challenges. Die University of Nebraska‑Lincoln gewann den ersten Wettbewerb 2024 mit fast 4.000 Spendern und trug damit zur Rettung von bis zu 12.000 Leben bei. Der Sieger 2025 wird am 6. Dezember beim Big Ten Championship Football Game in Indianapolis bekanntgegeben.
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- All 18 Big Ten universities will go head-to-head in Year 2 of the nationwide challenge, the 'We Give Blood' drive, to inspire the most blood donations from students, alumni, and fans with the winning school earning
$1 million - Abbott is releasing exclusive, limited-edition Homefield designed T-shirts for each Big Ten school. Be among the first to receive one by showing up to donate on 'We Give Blood Day' on Aug. 27
- Abbott launched the 'We Give Blood' drive in response to the worst
U.S. blood shortages in decades, aiming to inspire the next generation of donors - The 2025 winner will be announced at the 2025 Discover Big Ten Football Championship Game on Dec. 6
- Anyone eligible can donate blood anywhere across the country anytime from Aug. 27 to Dec. 5 to support their Big Ten school. Log donations by texting "DONATE" to 222688 (ABBOTT) or by visiting BigTen.Org/Abbott
ABBOTT PARK and ROSEMONT, Ill., Aug. 18, 2025 /PRNewswire/ -- Abbott (NYSE: ABT) and the Big Ten Conference are back with Year 2 of their college rivalry-inspired blood donation competition that leverages the fandom of collegiate athletics to address one of the country's most pressing health crises.
From Aug. 27 to Dec. 5, schools will compete to see which can inspire the most people to donate blood.
The
With the "We Give Blood" drive competition, Abbott is working with Big Ten universities and blood centers across the country to ignite the next generation of lifelong blood donors. The competition will bring more blood drives to campuses, giving many college students an opportunity to donate blood for the first time. Students, alumni and fans across the country can donate blood at any location and log their donation to help their school compete for the
"This campaign is a direct investment in the long-term sustainability of our nation's blood supply," said Robert Ford, chairman and chief executive officer, Abbott. "We know young people care deeply about their communities, and this is an amazing opportunity to help them show it. Our hope is that years from now, people will look back and mark the 'We Give Blood' drive as the moment that they became a first-time, and ultimately lifelong, blood donor."
"We are glad to partner with Abbott once again to provide this opportunity for every Big Ten fan across the country to help solve the worst
The University of Nebraska-Lincoln won the inaugural "We Give Blood" drive competition in 2024 with nearly 4,000 donors, saving as many as 12,000 lives. The university is using its funds to support health-focused research, student organization grants, and its Well-Being Collective, which promotes students' physical, social, and emotional health.
The X's and O's
Logging a donation for your Big Ten school of choice is easier than ever: anyone eligible to donate blood can do so at any blood center or drive across the country from Aug. 27 to Dec. 5 and text "DONATE" to ABBOTT (222688) to log a donation for their Big Ten school. You can also submit your donation at BigTen.Org/Abbott, where you can find more information about eligibility, specifics around campus blood drives and a blood center locator tool.
This year's competition will offer Big Ten fans more opportunities with the goal of inspiring first-time donors:
- Abbott is releasing exclusive, limited-edition Homefield designed T-shirts for each Big Ten school. Be among the first to receive one by showing up to donate and logging your donation on "We Give Blood Day" on Aug. 27. Shirts will be available throughout the competition, while supplies last.
- Beginning with the first week of the Big Ten football season, Abbott and the Big Ten will host 12 "We Give Blood" Weekly One-Up Challenges. These mini competitions will pit two Big Ten schools against each other to see which can show up to donate the most blood during the week. Donors from the winning school will receive a chance to win select memorable campus experiences offered by the universities.
The winner of the "We Give Blood" drive will be announced at the Big Ten Championship Football Game on Dec. 6 in
Abbott, the health sciences and diagnostics partner of the Big Ten Conference, helps screen the world's blood supply. Abbott has partnered with the multimedia rightsholders across each Big Ten campus – Learfield, Playfly Sports, and JMI Sports.
For more information about the "We Give Blood" drive and how to participate, visit BigTen.Org/Abbott. To download media assets, click here.
About the Big Ten Conference:
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The Big Ten Conference sponsors 28 official sports, 14 for men and 14 for women, and the broad-based programs of the 18 Big Ten institutions provide direct financial support for more than 14,000 student-athletes. For more information, visit BigTen.org.
About Abbott:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com and on LinkedIn, Facebook, Instagram, X and Youtube.
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FAQ
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