Abbott and the Big Ten Conference Tackle U.S. Blood Shortages with First-of-its-Kind, Nationwide Blood Donation Competition, 'The We Give Blood Drive'
Rhea-AI Summary
Abbott (NYSE: ABT) and the Big Ten Conference are launching 'The We Give Blood Drive', a first-of-its-kind nationwide blood donation competition among 18 Big Ten universities. The initiative aims to address the critical blood shortage in the U.S. and inspire younger donors. The competition runs from Sept. 26 to Dec. 6, 2024, with the winner announced at the Big Ten Championship Game on Dec. 7.
Key points:
- The school with the most blood donations wins a $1 million donation from Abbott for student or community health
- Participants receive a free one-month B1G+ streaming subscription and a chance to win tickets to the Big Ten Football Championship Game
- Donation totals will be tracked live at BigTen.Org/Abbott
- Abbott becomes the health sciences and diagnostics partner of the Big Ten Conference
Positive
- Partnership with Big Ten Conference to address critical blood shortage
- $1 million donation to winning school for health initiatives
- Potential to significantly boost blood supply and inspire new donors
- Abbott becomes health sciences and diagnostics partner of Big Ten Conference
Negative
- None.
News Market Reaction – ABT
In the trading session that priced this news, ABT gained 0.11%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
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- To help address the greatest need for blood in a generation, Abbott, a global leader in blood testing, and the Big Ten Conference are teaming up to host the first college conference-wide blood donation competition
- The school that drives the most blood donations during the 2024 football season will be honored by Abbott at the Discover Big Ten Football Championship Game with a
$1 million - Students, alumni and fans can donate blood on behalf of any of the 18 member schools at blood centers across the country; donation totals will be tracked live at BigTen.Org/Abbott throughout the campaign
- Participants receive a free one-month subscription to B1G+ streaming service and are entered to win two tickets and a trip to the Big Ten Football Championship Game
ABBOTT PARK, Ill. and
"The We Give Blood Drive" initiative is designed to motivate Big Ten students, alumni and fans to donate blood by tapping into school pride and devotion to their teams.
The competition comes at a time when the
Blood donations are needed for a wide variety of medical reasons, including trauma and accident victims, mothers experiencing complications after childbirth, and individuals receiving cancer treatment. One donation can save up to three lives.
"The
The X's and O's
"The We Give Blood Drive" blood donation competition will run during the college football season, from Sept. 26 through Dec. 6, with the winner announced at the Big Ten Championship Game on Dec. 7 in
People who want to donate blood as part of the competition can learn more about eligibility, find participating local blood centers and validate their donation to count for their school of choice at BigTen.Org/Abbott.
Mobile blood drives for students and faculty are planned on campuses throughout the season. If someone lacks a participating center near them, they may choose to donate blood at any center across the country and upload proof of donation. Everyone who participates in the competition also will receive a free one-month subscription to B1G+, the Conference's streaming service via an email after uploading their proof of donation. Participants will also be entered to win two tickets and a trip to the Big Ten Football Championship Game on Dec. 7.
The school credited with donating the most blood — each donation counts for 1 point — will be named "The We Give Blood Drive" champion. The winning school will receive
"We're grateful for Abbott's important work and partnership with the Big Ten Conference," said Tony Petitti, Big Ten Conference Commissioner. "Students, alumni and fans of Big Ten universities are known across the country for both their competitive and community spirit, giving us confidence this campaign will inspire them to donate blood, support their favorite Big Ten school and potentially save a life."
Abbott and the Big Ten also announced that Abbott has become the health sciences and diagnostics partner of the Big Ten Conference. Abbott's transfusion business helps screen the world's blood supply. Abbott has partnered with the multimedia rightsholders across each Big Ten campus – Learfield, Playfly Sports, and JMI Sports – to bring this national campaign to life.
For more information about "The We Give Blood Drive" and how to participate, visit BigTen.Org/Abbott. To download media assets, click here.
About the Big Ten Conference:
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The Big Ten Conference sponsors 28 official sports, 14 for men and 14 for women, and the broad-based programs of the 18 Big Ten institutions provide direct financial support for more than 14,000 student-athletes. For more information, visit BigTen.org.
About Abbott:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com and on LinkedIn, Facebook, Instagram, X and Youtube.
View original content:SOURCE Abbott