Abbott HeartMates Community Delivers Holiday Cheer in Hallmark Channel's New Movie "The More the Merrier"

Rhea-AI Summary

Abbott (NYSE: ABT) and Hallmark Channel partner on a new holiday film, "The More the Merrier", which premieres Friday, Nov. 28, 2025 at 8 p.m. ET/PST and streams on Hallmark+ the following day. The movie features real members of Abbott HeartMates — a support community for people affected by heart conditions — and includes cameos by HeartMates ambassador Damar Hamlin.

The story centers on a 14-year-old heart patient inspired by HeartMates member Zeke Mankins; other featured members include Tony Daly, Jaden Hartley, Rian Krauth, and MacKenzie Maddry. Abbott cardiologists consulted on the script for medical accuracy. Safety links for specific Abbott devices are provided for U.S. audiences.

Insights

Communications and Corporate Partnerships Analyst

Abbott's HeartMates partnership with Hallmark raises awareness but lacks direct financial detail, limiting near-term market impact.

Abbott and HeartMates place real patient stories and ambassador Damar Hamlin into a Hallmark film, combining branded patient advocacy with a mainstream entertainment platform. This uses narrative marketing to broaden awareness of Abbott devices and programs while showing medical authenticity via consultant cardiologists.

Risks and dependencies include audience reach and brand perception; the release contains no revenue, guidance, contract size, or distribution metrics. The announcement relies on patient cameos and timed messaging around the Nov. 28, 2025 premiere to generate engagement but gives no measurable outcomes.

Watch the film premiere on Nov. 28, 2025 and any subsequent disclosures about viewership, partnership terms, or fundraising/engagement metrics over the following weeks for evidence of tangible impact.

Movie to feature cameos from youth who have overcome significant heart health challenges and are part of the Abbott HeartMates community as well as professional football player and HeartMates ambassador Damar Hamlin

• "The More the Merrier" is the first Hallmark movie ever to include cameos from real-life individuals who have overcome cardiovascular challenges
• Character in the movie was inspired by Abbott HeartMates member Zeke Mankins, who has established a friendship with Hamlin through Hamlin's ambassador role for the HeartMates community
• Movie premieres on Hallmark Channel on Nov. 28, 2025, during Hallmark's Merry Thanksgiving Weekend during "Countdown to Christmas"

ABBOTT PARK, Ill., Nov. 4, 2025 /PRNewswire/ -- This holiday season, global healthcare leader Abbott is adding even more heart to Hallmark Channel's beloved "Countdown to Christmas" lineup with a story that features a special community and is sure to spread joy and inspiration. "The More the Merrier," a new original Hallmark movie, features real-life heroes from Abbott HeartMates, a program that provides support for people impacted by heart health challenges. The movie is set to premiere during Hallmark's Merry Thanksgiving Weekend during "Countdown to Christmas" on Friday, Nov. 28 at 8 p.m. EST/PST and will be available to stream the next day on Hallmark+.

"Our HeartMates program was created to provide a community for people impacted by heart health challenges and to demonstrate that health struggles don't have to define anyone," said Melissa Brotz, senior vice president of Global Marketing and External Affairs at Abbott. "We are delighted to partner with the Hallmark Channel this holiday season to highlight some of the inspirational stories of real people in our HeartMates community. HeartMates is a testament to the healing that happens when people connect through shared experiences, and we invite others who have had heart health issues to join this community."

Visit for a sneak preview of the film.

Set in a small town hospital on Christmas Eve, the film follows Dr. Alice (Rachel Boston) and Dr. Brian (Brendan Penny) as they navigate a surprise baby boom and snowstorm that strands staff and patients alike. Amid the chaos, a 14-year-old heart patient named David — inspired by real-life Abbott HeartMates member Zeke Mankins — brings unexpected joy and connection to those around him, with help from a surprise celebrity friend, Damar Hamlin.

"Going through a heart health event can be isolating, but having people around you who know what you've been through can make all the difference," said Hamlin. "That's why I teamed up with Abbott to be an ambassador for their HeartMates program and build a community of support. Bringing HeartMates to the big screen in Hallmark's 'The More the Merrier' will help more people join our community and find the support they, too, may need."

Hamlin will make his second Hallmark movie debut this holiday season, this time appearing alongside HeartMates whom he has gotten to know personally while serving as an ambassador for the Abbott HeartMates community. Hamlin has been part of the HeartMates team since the program's creation in 2023 and has traveled to hospitals and events around the country alongside Abbott to recruit HeartMates, offer support and share his own remarkable comeback story.

This is Hallmark's first integration with a healthcare company, which includes health experts and cardiologists from Abbott consulting on the script to ensure medical accuracy and authenticity. The Abbott HeartMates members featured include:

• Tony Daly (Las Vegas), 10, was born at just under 27 weeks and was the first baby in the world to receive an Abbott Amplatzer Piccolo^TM Occluder to close a hole in his heart.
• Jaden Hartley (Chicago), 16, received an Abbott left ventricular assist device (LVAD) before his heart transplant after experiencing sudden heart failure at age 14 while on vacation with his family.
• Rian Krauth (Minneapolis), 9, was treated with an Abbott Amplatzer^TM Septal Occluder at age 2 to repair a hole in her heart that caused the blood to flow in the wrong direction.
• MacKenzie Maddry (Bella Vista, AR), 19, survived bone cancer and heart failure, receiving an Abbott LVAD before her heart transplant at age 17.
• Zeke Mankins (Dallas), 18, underwent open-heart surgery at age 12 to receive an Abbott Masters mechanical heart valve to repair a leaking mitral valve.

For U.S. important safety information on the Amplatzer Piccolo Occluder, visit https://abbo.tt/PiccoloISI.

For U.S. Important Safety Information about the HeartMate 3, visit https://cardiovascular.abbott/hm3isw.

For U.S. important safety information on the Amplatzer Septal Occluder, visit https://abbo.tt/ASO_ISI.

For U.S. Important Safety Information about the Masters mechanical heart valve, visit https://abbo.tt/MastersISI.

VISUALS:
ABBOTT HEARTMATES HALLMARK ASSETS including photos, broll and interviews from set.

About Abbott:
Abbott (NYSE: ABT) is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at abbott.com and on LinkedIn, Facebook, Instagram, X and YouTube.

About Abbott HeartMates:
Abbott created the HeartMates community in 2023 to create a space for everyone impacted by heart health challenges – patients, families, friends, caregivers and medical support teams. Heart disease impacts 128 million American adults¹ and the HeartMates program creates a supportive space for individuals chasing their own heart-related comeback stories as well as the heroes providing care and support to help people make their comebacks. HeartMates participate in in-person and virtual events where they can discuss their shared experiences and receive and provide support to others. To learn more, visit abbott.com/heartmates.

¹ American Heart Association. (2024). 2024 Heart Disease and Stroke Statistics Update Fact Sheet. https://www.heart.org/-/media/PHD-Files-2/Science-News/2/2024-Heart-and-Stroke-Stat-Update/2024-Statistics-At-A-Glance-final_2024.pdf

 

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SOURCE Abbott

FAQ

When does Hallmark premiere "The More the Merrier" featuring Abbott HeartMates and ABT on TV?

The film premieres Friday, Nov. 28, 2025 at 8 p.m. ET/PST and streams on Hallmark+ the next day.

Which Abbott (ABT) HeartMates members appear in Hallmark's "The More the Merrier"?

Featured HeartMates members include Zeke Mankins, Tony Daly, Jaden Hartley, Rian Krauth, and MacKenzie Maddry.

What role does Damar Hamlin play in the Hallmark movie tied to Abbott HeartMates (ABT)?

Damar Hamlin appears as a surprise celebrity friend and serves as an Abbott HeartMates ambassador in the film.

How did Abbott ensure medical accuracy for the Hallmark movie involving ABT HeartMates?

Abbott cardiologists and health experts consulted on the script to help ensure medical accuracy and authenticity.

Where can viewers find safety information about Abbott devices mentioned in the movie (ABT)?

U.S. important safety information is available via Abbott links provided for the Amplatzer Piccolo Occluder, Amplatzer Septal Occluder, HeartMate 3, and Masters mechanical heart valve.

How does the Hallmark film showcase Abbott HeartMates' mission related to ABT?

The film highlights real HeartMates who overcame heart challenges, illustrating community support and recovery through shared stories.