Game On: Real Madrid Summer Tour Returns to U.S.
Rhea-AI Summary
Real Madrid, the 2023-2024 UEFA Champions League, Spanish Super Cup, and La Liga winners, will embark on their 23rd U.S. summer tour as part of the Soccer Champions Tour 2024. The tour includes three matches against top clubs:
1. July 31: Real Madrid vs. AC Milan at Soldier Field, Chicago
2. August 3: Real Madrid vs. FC Barcelona at MetLife Stadium, New Jersey
3. August 6: Real Madrid vs. Chelsea FC at Bank of America Stadium, Charlotte
As Health Sciences and Nutrition Partner of Real Madrid and Global Partner of the Real Madrid Foundation, Abbott is collaborating with the club to support children worldwide through nutrition education and science-based innovation. Their joint initiative, "Beat Malnutrition," aims to raise awareness and reduce malnutrition globally.
Positive
- Real Madrid's U.S. tour may increase Abbott's brand visibility and marketing opportunities
- Partnership with Real Madrid could potentially boost Abbott's nutrition product sales
- Collaboration on nutrition education may enhance Abbott's corporate social responsibility image
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, ABT gained 3.21%, reflecting a moderate positive market reaction.
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Real Madrid will visit the U.S. and support the fight against malnutrition during the Soccer Champions Tour 2024.
NORTHAMPTON, MA / ACCESSWIRE / July 24, 2024 / Abbott
Real Madrid will visit the U.S. for a summer tour that will combine action on the pitch with action on nutrition education.
The 2023-2024 UEFA Champions League, Spanish Super Cup and La Liga winners are scheduled to play matches July 31-Aug. 6 against some of the world's best clubs in three major American venues.
July 31: Real Madrid-AC Milan, Soldier Field (Chicago)
Aug. 3: Real Madrid-FC Barcelona, MetLife Stadium (East Rutherford, N.J.)
Aug. 6: Real Madrid-Chelsea FC, Bank of America Stadium (Charlotte, N.C.)
This is Real Madrid's 23rd trip to the U.S. The club first visited the North American region in 1927 and has gone on to play 53 matches on U.S. soil.
Meanwhile, as the Health Sciences and Nutrition Partner of the Real Madrid Football Club and Global Partner of the Real Madrid Foundation, Abbott and the club are working together to support thousands of children around the world live better, healthier lives through nutrition education and science-based innovation.
Most recently, we joined to "Beat Malnutrition" through education, screening, and sharing the values of sport and play around the world.
As part of our sustained commitment to reduce malnutrition around the world, we co-created a custom goal celebration to draw awareness to the issue.
This is just one of several initiatives that our partnership supports to make a lasting impact on the health of future generations.
Find more information on how to cheer our partners on when they come stateside on the DIRECTV Soccer Champions Tour 2024 website.
¡Hala Madrid!
This story was originally published on June 28, 2023 and updated on July 15, 2024.

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