ACV Expands Its No Reserve Sale to Four Days a Week—Driving 10+ Bidders per Car and More Activity on Every Unit

Rhea-AI Summary

ACV (NYSE: ACVA), the leading digital automotive marketplace, has expanded its No Reserve Sale program to four days per week, now running every Tuesday, Wednesday, Thursday, and Saturday at 12:00 PM ET. The expansion includes a new Wednesday slot and a rescheduled Saturday time.

The program demonstrates strong performance metrics with 85% of vehicles selling above the guaranteed offer, attracting an average of 10+ unique bidders and 35+ bids per auction. Sellers receive a guaranteed payout while retaining any upside if vehicles sell above the guarantee, with true-up payments every 10 days.

The platform now offers buyers access to 1,500+ vehicles weekly at $0 reserve, providing diverse inventory options across various makes, models, and price points.

Positive

• 85% of vehicles sell above the guaranteed offer price
• Platform attracts 10+ unique bidders and 35+ bids per auction on average
• Sellers receive guaranteed payouts while keeping upside potential
• Program expansion to 4 days per week increases market accessibility
• Platform offers 1,500+ vehicles weekly at $0 reserve

Negative

• None.

Insights

Digital Marketplace Strategist

ACV's expanded No Reserve Sale auction format strengthens dealer marketplace dynamics with high engagement metrics demonstrating strong platform growth potential.

ACV's expansion of its No Reserve Sale to four days weekly represents a strategic scaling of what appears to be a highly successful auction format. The metrics highlighted are particularly compelling for a digital marketplace business: 10+ unique bidders per vehicle, 35+ bids on average, and 100+ views per auction. These engagement statistics demonstrate strong marketplace liquidity – a critical factor for two-sided platforms.

What makes this format particularly powerful is the risk-free proposition for sellers. By guaranteeing a minimum payout while allowing dealers to capture upside (which occurs in 85% of auctions), ACV has created a compelling value proposition that should drive increased supply. This solves the classic chicken-and-egg problem marketplaces face – more inventory attracts more buyers, creating a virtuous cycle.

The consistent midday timing across all four auction days (Tuesday, Wednesday, Thursday, Saturday) shows ACV is optimizing for dealer workflow patterns. Adding a Wednesday auction and moving Saturday's earlier creates a more predictable rhythm for participants, likely increasing regular engagement.

From a competitive standpoint, ACV notes they're the only wholesale platform offering nationwide $0 reserve auctions at this scale – now with 1,500+ vehicles weekly. This differentiation helps insulate them from competitors while building network effects that strengthen their market position in the digital wholesale auto space.

Dealers see strong engagement with 85% of vehicles selling above the guaranteed offer and auctions attracting 35+ bids on average

BUFFALO, N.Y., Aug. 19, 2025 (GLOBE NEWSWIRE) -- ACV (NYSE: ACVA), the leading digital automotive marketplace and data services partner for dealers and commercial partners, has scaled up its popular No Reserve Sale to four days each week, giving dealers on both sides of the auction more opportunities than ever to sell and source inventory in true $0 reserve auctions.

The expanded schedule now features sales every Tuesday, Wednesday, Thursday and Saturday at 12:00 PM ET. The change introduced a new Wednesday sale and moved the Saturday start time up from 2:00 PM ET to 12:00 PM ET, aligning all events to a consistent midday slot for maximum dealer engagement.

Turn Inventory Into Cash—With No Risk and All the Upside

The No Reserve Sale is the fastest, most profitable way for dealers to move inventory on ACV’s platform. Sellers select vehicles directly from the My ACV dashboard, receive a guaranteed payout and then launch them into a $0 reserve sale on any four days when the sale is offered. If the vehicle sells for more than ACV’s guaranteed offer, the dealer keeps the upside. If it sells for less, ACV covers the difference.

Performance stats sellers love include:

• 85% of vehicles sell above the guaranteed offer
• 10+ unique bidders on average per auction
• 35+ bids on average per auction
• 100+ views on average per auction

With complete flexibility to sell one vehicle or bundle multiple units, in-app management, and true-up payments every 10 days, No Reserve Sale turns wholesale into fast, predictable cash flow with 85% upside potential.

“With the [ACV No Reserve] Sale, [cars] get triple and sometimes quadruple the amount of views,” said Iggy Cherkashyn, owner of Next Level Wholesale. “One hundred [or more] different bidders will look over your car, and at the end of the auction—the “Golden Minute”—is usually when the top dog gets decided by two or three dealers. Everything that sells over that guaranteed [price] you get to keep. No percent of that gets taken out. You come out with a big smile on your face at the end of the sales because things tend to do a lot better.”

Nationwide Access to Diverse, Market-Ready Inventory

ACV is the only wholesale auction platform launching hundreds of vehicles nationwide at $0 reserve—and now, with the expanded schedule, buyers have four opportunities each week to score deals. Every Tuesday, Wednesday, Thursday and Saturday at 12:00pm ET, dealers get exclusive access to 1,500+ vehicles weekly across a wide variety of makes, models and price points.

Buyer benefits include:

• Every vehicle launches at $0 reserve
• Every car sells—when you place the final bid, you win
• Preview inventory early in the No Reserve Preview Lane to make notes and set proxy bids
  

“At ACV, we strive to make life easier—and more profitable—for dealers on both sides of the auction,” said Vikas Mehta, COO at ACV. “This expansion isn’t just about adding more sales to the calendar—it’s about giving dealers more control, more options and more opportunities to win. Whether you’re a seller looking to drive wholesale profits and move inventory quickly with no risk, or a buyer hunting for the right vehicles at the right price, our No Reserve auction days deliver real results. We’ve seen dealers turn slow-moving inventory into instant cash flow, and buyers secure the inventory they need to keep their lots full. That’s what drives us—helping our dealer community succeed in a competitive market.”

About ACV
ACV is on a mission to transform the automotive industry by building the most trusted and efficient digital marketplaces and data solutions for sourcing, selling and managing used vehicles with transparency and comprehensive insights that were once unimaginable.

ACV offerings include ACV Auctions, ACV Transportation, ACV Capital, MAX Digital, True360, and ClearCar. For more information about ACV, visit www.acvauto.com.

Trademark reference: ACV, the ACV logo, and ClearCar are registered trademarks or trademarks of ACV Auctions, Inc. or its affiliates in the United States and/or other countries. All other trademarks referenced herein are the property of their respective owners.

Media Contact:
Maura Duggan
maura@acvauctions.com

FAQ

What are the new schedules for ACV's No Reserve Sale auctions?

ACV's No Reserve Sales now run every Tuesday, Wednesday, Thursday, and Saturday at 12:00 PM ET, featuring a new Wednesday slot and updated Saturday timing.

How successful are vehicles sold through ACV's No Reserve Sale program?

85% of vehicles sell above the guaranteed offer, with auctions attracting an average of 10+ unique bidders and 35+ bids per auction.

What benefits do sellers get from ACV's No Reserve Sale program?

Sellers receive a guaranteed payout, keep any upside if vehicles sell above the guarantee, get true-up payments every 10 days, and have flexibility to sell single or multiple units.

How many vehicles does ACV offer through its No Reserve Sale program?

ACV offers 1,500+ vehicles weekly across various makes, models, and price points, all starting at $0 reserve.

What happens if a vehicle sells below ACV's guaranteed offer?

If a vehicle sells for less than ACV's guaranteed offer, ACV covers the difference, ensuring sellers receive their guaranteed payout.