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Adyen To Power Omnichannel Payments at U.S. Cinemark Theaters

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Adyen, the global financial technology platform, has been chosen by Cinemark to power enterprise payments across its 300+ U.S. locations. This collaboration aims to streamline payments and enhance experiences for moviegoers. Adyen will handle payments made online through Cinemark's website and mobile app, as well as in-theater purchases at box offices, kiosks, and concessions. The partnership extends to Cinemark's premium amenities and Movie Club subscription program.

Key benefits include:

  • Increased payment options for customers
  • Unified payment platform across all channels
  • Implementation of Network Tokens
  • Enrollment in Adyen's RevenueProtect for enhanced risk management

This integration is expected to increase purchasing flexibility and reduce friction in the movie-going experience.

Adyen, la piattaforma globale di tecnologia finanziaria, è stata scelta da Cinemark per gestire i pagamenti aziendali nelle sue oltre 300 sedi negli Stati Uniti. Questa collaborazione mira a semplificare i pagamenti e migliorare le esperienze per gli spettatori. Adyen si occuperà dei pagamenti effettuati online tramite il sito web e l'app mobile di Cinemark, oltre agli acquisti effettuati in teatro presso le biglietterie, i chioschi e i punti di ristoro. La partnership si estende ai servizi premium di Cinemark e al programma di abbonamento Movie Club.

I principali benefici includono:

  • Aumento delle opzioni di pagamento per i clienti
  • Piattaforma di pagamento unificata su tutti i canali
  • Implementazione dei Network Tokens
  • Iscrizione a RevenueProtect di Adyen per una gestione del rischio potenziata

Questa integrazione si prevede aumenterà la flessibilità degli acquisti e ridurrà l'attrito nell'esperienza cinematografica.

Adyen, la plataforma global de tecnología financiera, ha sido elegida por Cinemark para gestionar los pagos empresariales en sus más de 300 ubicaciones en EE. UU. Esta colaboración tiene como objetivo agilizar los pagos y mejorar las experiencias para los cinéfilos. Adyen se encargará de los pagos realizados en línea a través del sitio web y la aplicación móvil de Cinemark, así como de las compras en el cine en taquillas, quioscos y cómodas. La asociación se extiende a las comodidades premium de Cinemark y al programa de suscripción Movie Club.

Los beneficios clave incluyen:

  • Aumento de las opciones de pago para los clientes
  • Plataforma de pago unificada en todos los canales
  • Implementación de Network Tokens
  • Inscripción en RevenueProtect de Adyen para una gestión de riesgos mejorada

Se espera que esta integración aumente la flexibilidad de compra y reduzca la fricción en la experiencia de ir al cine.

글로벌 금융 기술 플랫폼인 Adyen이 Cinemark에 의해 선택되어 미국 내 300개 이상의 위치에서 기업 결제 시스템을 지원하게 되었습니다. 이 협력은 고객들이 결제를 간소화하고 경험을 향상시키는 것을 목표로 하고 있습니다. Adyen은 Cinemark의 웹사이트 및 모바일 앱에서 이루어지는 온라인 결제와 극장 내에서의 티켓, 키오스크 및 간편식 구매를 처리할 것입니다. 이 파트너십은 Cinemark의 프리미엄 편의시설 및 Movie Club 구독 프로그램으로 확대됩니다.

주요 혜택은 다음과 같습니다:

  • 고객을 위한 결제 옵션 증가
  • 모든 채널에서 일원화된 결제 플랫폼
  • 네트워크 토큰 구현
  • 위험 관리를 강화하기 위한 Adyen의 RevenueProtect 가입

이 통합은 구매 유연성을 높이고 영화 관람 경험의 마찰을 줄일 것으로 예상됩니다.

Adyen, la plateforme mondiale de technologie financière, a été choisie par Cinemark pour gérer les paiements d'entreprise dans ses plus de 300 emplacements aux États-Unis. Cette collaboration vise à simplifier les paiements et à améliorer les expériences pour les cinéphiles. Adyen s'occupera des paiements effectués en ligne via le site Web et l'application mobile de Cinemark, ainsi que des achats effectués dans les salles de cinéma aux guichets, aux kiosques et aux stands de restauration. Le partenariat s'étend aux services premium de Cinemark et au programme d'abonnement Movie Club.

Les principaux avantages incluent :

  • Augmentation des options de paiement pour les clients
  • Plateforme de paiement unifiée sur tous les canaux
  • Implémentation des Network Tokens
  • Inscription à RevenueProtect d'Adyen pour une gestion des risques améliorée

Cette intégration devrait augmenter la flexibilité d'achat et réduire les frictions dans l'expérience cinématographique.

Adyen, die globale Finanztechnologie-Plattform, wurde von Cinemark ausgewählt, um Unternehmenszahlungen in mehr als 300 Standorten in den USA zu optimieren und das Erlebnis für Kinobesucher zu verbessern. Adyen wird die online über die Cinemark-Website und die mobile App getätigten Zahlungen sowie Käufe im Kino an den Kassen, Kiosken und im Snackbereich abwickeln. Die Partnerschaft erstreckt sich auch auf die Premium-Angebote von Cinemark und das Movie Club-Abonnementprogramm.

Wichtige Vorteile sind:

  • Erweiterte Zahlungsmöglichkeiten für Kunden
  • Einheitliche Zahlungsplattform über alle Kanäle
  • Implementierung von Netzwerk-Token
  • Registrierung bei Adyens RevenueProtect zur Verbesserung des Risikomanagements

Diese Integration wird voraussichtlich die Kauf- und Nutzererfahrung im Kino verbessern und den Prozess reibungsloser gestalten.

Positive
  • Partnership with major U.S. theater chain Cinemark, expanding Adyen's market presence
  • Implementation across 300+ U.S. locations, indicating significant scale
  • Powering payments across multiple channels: online, mobile app, and in-theater
  • Integration with Cinemark's premium amenities and subscription program with 1.2 million members
  • Implementation of Network Tokens and RevenueProtect for enhanced security and fraud prevention
Negative
  • None.

Insights

This partnership marks a significant win for Adyen in the entertainment sector, expanding its footprint in the U.S. market. By powering payments across Cinemark's 300+ U.S. locations, Adyen stands to process a substantial volume of transactions, potentially boosting its revenue and market share.

The implementation of Network Tokens and RevenueProtect showcases Adyen's advanced fraud prevention capabilities, which could lead to reduced chargebacks and increased conversion rates for Cinemark. This, in turn, may attract more high-profile clients to Adyen's platform.

For investors, this deal underscores Adyen's ability to secure large-scale, omnichannel contracts, which is important for long-term growth in the competitive payment processing industry. The partnership's success could pave the way for similar deals in the entertainment sector, potentially driving Adyen's stock value upward.

This collaboration between Adyen and Cinemark is poised to significantly enhance the movie-going experience. By streamlining payments across all touchpoints - from online ticketing to in-theater purchases - Cinemark is addressing a key pain point for consumers: convenience.

The integration of Adyen's platform with Cinemark's Movie Club subscription program, which boasts over 1.2 million members, could lead to increased customer loyalty and recurring revenue. Smooth payment experiences often translate to higher customer satisfaction and increased spending.

Moreover, the expanded payment options could attract a broader demographic, potentially increasing Cinemark's market share in the competitive theater industry. This move aligns with the growing consumer expectation for seamless, omnichannel experiences, which could give Cinemark an edge over competitors still using fragmented payment systems.

Adyen chosen by Cinemark to streamline payments and enhance experiences for moviegoers across Cinemark's 300+ U.S. locations.

SAN FRANCISCO, Sept. 19, 2024 /PRNewswire/ -- Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, will serve as the single financial platform to power enterprise payments for Cinemark, one of the largest and most influential theatrical exhibition companies in the world. This new collaboration will bring increased payment options and ease of use to moviegoers across the movie theater chain's more than 300 U.S. locations.

Adyen will power payments made online via Cinemark's website and mobile app, in addition to purchases made at Cinemark's box offices, lobby kiosks, and concessions counters. It will also expand across the exhibitor's premium amenities, such as Cinemark's in-theater restaurants and bars and Movie Club, its monthly subscription program with over 1.2 million members.

"Partnering with Cinemark taps into exactly what Adyen does best — streamlining and unifying payments onto a single platform," said Davi Strazza, President of Adyen North America. "Whether it's online ticketing, in-app purchases, or in-theater, Adyen is ensuring that every interaction is as smooth and enjoyable as the movie itself."

In addition to having Adyen power payments across the enterprise, Cinemark is enabling the use of Network Tokens and has enrolled in RevenueProtect, Adyen's built-in risk management solution that helps businesses fight fraud, reduce costs, and increase conversion through a combination of static rules and machine learning.

"By integrating Adyen's sophisticated payment processing platform, we are increasing the flexibility of purchasing options for our guests and reducing friction in the movie-going experience," said Melissa Thomas, Cinemark CFO.

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The collaboration with Cinemark, described in this press release, underlines Adyen's continuous growth with existing and new customers over the years. For more information, visit www.adyen.com.

About Cinemark Holdings, Inc.

Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across more than 500 theaters and 5,500 screens, operating in 42 states in the U.S. (308 theaters; 4,303 screens) and 13 South and Central American countries (194 theaters; 1,405 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world's No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/adyen-to-power-omnichannel-payments-at-us-cinemark-theaters-302247057.html

SOURCE Adyen

FAQ

What is the new partnership between Adyen and Cinemark?

Adyen has been chosen to power enterprise payments for Cinemark across its 300+ U.S. locations, handling payments made online, via mobile app, and in-theater purchases.

How will Adyen's partnership affect Cinemark customers?

The partnership aims to increase payment options, enhance user experience, and reduce friction in the movie-going process for Cinemark customers.

What additional services is Adyen providing to Cinemark?

Adyen is enabling the use of Network Tokens and providing RevenueProtect, its built-in risk management solution to help fight fraud and reduce costs.

Will Adyen (ADYEY) power payments for Cinemark's Movie Club subscription program?

Yes, Adyen will handle payments for Cinemark's Movie Club subscription program, which has over 1.2 million members.

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