Aflac joins Workday Wellness Partner Program to provide a more personalized benefit experience to support employee health

Rhea-AI Summary

Aflac (NYSE:AFL) announced it joined the Workday Wellness partner program on January 15, 2026 to integrate Aflac's supplemental health products with Workday's AI-driven benefits platform.

The partnership aims to deliver AI-driven recommendations, streamline benefits administration for employers, and improve employee understanding and utilization of benefits. Aflac cites its 2025-2026 Workforces Report finding that nearly half of employees do not fully understand their policies, a gap the integration seeks to address.

Key Figures

Workforces Report period: 2025–2026

1 metrics

Workforces Report period 2025–2026 Aflac Workforces Report referenced for employee benefits understanding

Market Reality Check

Price: $110.18 Vol: Volume 2,152,071 is in li...

normal vol

$110.18 Last Close

Volume Volume 2,152,071 is in line with the 20-day average of 2,193,235 (relative volume ~1.0x). normal

Technical Trading above the 200-day moving average at 106.95, indicating a pre-existing upward bias before this news.

Peers on Argus

AFL was up 2.06% alongside sector peers, with MET up 1.96%, MFC up 1.33%, PRU up...

AFL was up 2.06% alongside sector peers, with MET up 1.96%, MFC up 1.33%, PRU up 0.88%, UNM up 0.42%, and GL up 0.81%, pointing to a broader positive move in life/health insurers.

Historical Context

5 past events · Latest: Jan 05 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 05	Earnings timing update	Neutral	-0.2%	Set expectations for Q4 2025 results release and webcast schedule.
Dec 12	Earnings timing update	Neutral	+1.1%	Announced Q3 2025 results release date and investor webcast details.
Dec 02	Strategic partnership	Neutral	-0.7%	Ameriflex named administrative partner for Aflac’s public sector CDH accounts.
Nov 25	CSR initiative	Neutral	+1.1%	Launched “Beyond Words” book with proceeds to Aflac Childhood Cancer Foundation.
Nov 17	CSR initiative	Neutral	-1.8%	Introduced ‘Beyond Words’ book supporting pediatric cancer-related programs.

Pattern Detected

Recent news has been largely strategic/brand-focused with modest, mixed price reactions, suggesting incremental rather than transformational impact per headline.

Recent Company History

Over the last few months, Aflac has released a mix of operational and corporate-responsibility updates. An earnings-date announcement on Jan 05, 2026 saw a small -0.21% move, while prior scheduling news around Q3 2025 results coincided with a 1.10% gain. Partnerships and brand initiatives, including the Ameriflex collaboration and the charitable “Beyond Words” book launched in Nov 2025, produced modest, mixed reactions between about -1.81% and +1.13%. Today’s Workday Wellness partnership fits this pattern of incremental strategic enhancements.

Market Pulse Summary

This announcement details Aflac’s new role as a strategic Workday Wellness partner, integrating supp...

Analysis

This announcement details Aflac’s new role as a strategic Workday Wellness partner, integrating supplemental health products into an AI-powered platform to personalize benefits and streamline administration. It builds on prior moves to enhance benefits connectivity and employee understanding of coverage. Investors may track adoption by employers, changes in employee engagement with supplemental benefits, and subsequent updates around technology-enabled distribution and administration efficiency as key metrics to watch.

Key Terms

ai-driven, ai-powered

2 terms

ai-driven technical

"empowering employers with AI-driven recommendations to improve benefit offerings"

AI-driven describes products, services, processes or decisions that rely on artificial intelligence—software that detects patterns in data and makes predictions or choices without step-by-step human direction. For investors it signals potential for faster growth, lower operating costs or new revenue, but also new risks (model errors, data problems, regulatory limits); think of it like a smart thermostat that can save energy and money but can also misbehave if fed bad information.

ai-powered technical

"Workday Wellness is an AI-powered solution that offers a real-time view"

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

AI-generated analysis. Not financial advice.

Partnership empowers employers offering Aflac to their employees to improve benefit offerings and streamline administration

COLUMBUS, Ga., Jan. 15, 2026 /PRNewswire/ -- Aflac, a leading provider of supplemental insurance in the U.S.¹ today announced it has been named a strategic Workday Wellness partner for supplemental health solutions. Through this engagement, Aflac can integrate its supplemental health products and services with Workday Wellness, empowering employers with AI-driven recommendations to improve benefit offerings and streamline their benefits administration.

"Aflac consistently seeks ways to enhance the services we provide for our customers, and being a Workday Wellness partner will create greater agility and responsiveness in meeting and exceeding today's growing expectations in merging technology, benefits and decision-making," said Scott Beeman, senior vice president, National Accounts. "As a Workday Wellness partner, we can help shape the benefits an employer offers and simplify how employees can utilize all aspects of the benefits they have selected."

Workday Wellness is an AI-powered solution that offers a real-time view into the benefits and wellness offerings employees use and value most. The solution aims to deliver greater administrative efficiency for employers and provide actionable insights that maximize engagement with both employers and employees. Employers will gain access to powerful tools to measure effectiveness of their benefit offerings and dynamically adapt those benefits to better meet their employees' needs.

A key component of customer satisfaction is their understanding of employer-sponsored benefits solutions. According to the 2025-2026 Aflac Workforces Report, the majority of employees say they wish they had more information about their benefits. In fact, nearly half of employees across the nation reported that they don't fully understand their policies, which could contribute to underutilization of their benefits solutions.²

Aflac Senior Vice President of Distribution Strategy and Operations Jon Edgington said: "The more employees understand the nuances of their benefits, the more they will use and value them and, in turn, appreciate the efforts of their employers to provide holistic compensation packages. The streamlining capability of Workday Wellness is a powerful tool that can be used to help employers communicate this important component of their employee benefits solutions."

"In today's world, attracting and retaining customers requires innovative benefits connectivity that adds value to both the employer and employees. Streamlining the end-to-end experiences of our customers with the latest technological advancements is not only expected but also required of a leader in today's insurance industry. It is a difference-maker," Beeman said.

ABOUT AFLAC INCORPORATED 
Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has helped provide financial protection and peace of mind for seven decades to millions of policyholders and customers through its subsidiaries in the U.S. and Japan. In the U.S., Aflac is the No. 1 provider of supplemental health insurance products.¹ In Japan, Aflac Life Insurance Japan is the leading provider of cancer and medical insurance in terms of policies in force. The company takes pride in being there for its policyholders when they need us most, as well as being included in the World's Most Ethical Companies by Ethisphere for 19 consecutive years (2025) and Fortune's World's Most Admired Companies for 24 years (2025). In addition, the company became a signatory of the Principles for Responsible Investment (PRI) in 2021 and has been included in the Dow Jones Sustainability North America Index (2024) for 11 years. To find out how to get help with expenses health insurance doesn't cover, get to know us at aflac.com or aflac.com/español. Investors may learn more about Aflac Incorporated and its commitment to corporate social responsibility and sustainability at investors.aflac.com under "Sustainability."

¹ LIMRA 2024 U.S. Supplemental Health Insurance Total Market Report.

² 2025-2026 Aflac WorkForces Report.

Media contact: Jon Sullivan, 706-763-4813 or jsullivan@aflac.com

Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or dyoung@aflac.com

Aflac | Aflac New York | WWHQ | 1932 Wynnton Road | Columbus, GA 31999
Continental American Insurance Company | Columbia, SC

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SOURCE Aflac

FAQ

What did Aflac (AFL) announce on January 15, 2026 about Workday Wellness?

Aflac announced it joined the Workday Wellness partner program to integrate its supplemental health products with Workday's AI-driven benefits platform.

How will the Aflac and Workday Wellness partnership affect employers using AFL benefits?

Employers can access AI-driven recommendations and tools to streamline benefits administration and measure benefit effectiveness.

What problem does Aflac say the Workday Wellness integration is meant to solve for employees?

The integration aims to improve employee understanding and utilization of benefits after Aflac found nearly half of employees don't fully understand their policies.

Will the Aflac-Workday Wellness integration use AI, and how might that help AFL customers?

Yes; the integration uses AI-driven recommendations to identify valued benefits and provide actionable insights to improve engagement.

Does the Aflac announcement on January 15, 2026 include financial guidance or revenue impact for AFL?

No; the announcement describes a strategic partnership and product integration but does not provide financial guidance or quantified revenue impacts.