Experiencing the Magic of the ‘Gooooal’ With the Patients of Nicklaus Children’s Hospital
Rhea-AI Summary
Aflac hosted an interactive soccer-themed event at Nicklaus Children's Hospital in Miami for pediatric patients with cancer and sickle cell disease. The event, featuring TV personality and breast cancer survivor Adamari López, celebrated the spirit of a popular soccer tournament with activities representing various Latin American cultures. Patients and families enjoyed stadium-style snacks, interactive passports, and 'traveled' the world, experiencing the excitement of soccer and diverse customs. The event aimed to bring joy and create lasting memories for the children, aligning with Aflac's mission to support pediatric patients during challenging times.
Positive
- Aflac organized a community engagement event, potentially improving brand image
- Collaboration with a well-known TV personality may increase brand visibility
Negative
- None.
NORTHAMPTON, MA / ACCESSWIRE / August 1, 2024 / Aflac Incorporated
Originally published on Aflac Newsroom
The exhilarating shouts of ‘Goooal' resonate in your heart when passion surrounds you, the anthem chants vibrate when millions of voices sing along with excitement, and the way you display your team's colors carries the identity many of us are proud of.
In June, Aflac spent an entire afternoon at Nicklaus Children's Hospital in Miami with Adamari López, the renowned TV personality who, as a breast cancer survivor, understands the importance of smiling during challenging moments. Aflac hosted an interactive day for pediatric patients to celebrate the enthusiasm of one of the most popular soccer tournaments in the world. The company designed this event for children with cancer and sickle cell disease to enjoy the spirit of soccer and an animated competition.
The event featured a wide range of soccer-themed activities, including several stations filled with the various cultures that characterize each country participating in the international championship, mostly teams representing Latin and South America. It was truly an immersive experience for kids and families to not only feel the energy of soccer up close, but also to learn about and explore the unique customs of each nation, providing a glimpse of the incredible diversity of the Latin American region.
As Adamari López mentioned on several occasions during the event, trying to bring "a lot of joy" to pediatric patients is one of Aflac's missions. Alongside stadium-style snacks and interactive passports in hand, each patient "traveled" the world with their families to experience the excitement deeply rooted in Latin American cultures. The imagination of these children glided like the players on the field during this afternoon filled with laughter and smiles, an essential piece in carving memories on these children's hearts and minds.
Adamari López is a paid spokesperson for Aflac.
Aflac | WWHQ | 1932 Wynnton Road | Columbus, GA 31999
Z2400630
Adamari López, TV personality and breast cancer survivor.
View additional multimedia and more ESG storytelling from Aflac Incorporated on 3blmedia.com.
Contact Info:
Spokesperson: Aflac Incorporated
Website: https://www.3blmedia.com/profiles/aflac-incorporated
Email: info@3blmedia.com
SOURCE: Aflac Incorporated
View the original press release on accesswire.com
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