AGCO Brands Debut New Technology and Solutions at World Ag Expo

Rhea-AI Summary

AGCO (NYSE: AGCO) will exhibit Fendt and Massey Ferguson equipment and technologies at World Ag Expo, Feb 10–12, 2026 in Tulare, California.

Highlights include the North American debut of the battery-powered Fendt e100 Vario, Massey Ferguson's SB.1436DB double baler, PTx FarmENGAGE, and the MF Always Running warranty program.

News Market Reaction

+1.63%

1 alert

+1.63% News Effect

On the day this news was published, AGCO gained 1.63%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

World Ag Expo dates: February 10–12, 2026 Charging time: Under five hours

2 metrics

World Ag Expo dates February 10–12, 2026 Timing of AGCO’s Fendt and Massey Ferguson exhibits

Charging time Under five hours Fendt e100 Vario full recharge time

Market Reality Check

Price: $121.68 Vol: Volume 1,024,080 is 1.33x...

normal vol

$121.68 Last Close

Volume Volume 1,024,080 is 1.33x the 20-day average of 769,595, indicating elevated interest ahead of the Expo. normal

Technical Price $114.67 is trading above the 200-day MA $106.03 and 5.36% below the 52-week high of $121.16.

Peers on Argus

AGCO’s pre-news gain of 1.11% came alongside mixed peer moves: OSK +3.96%, TEX +...

AGCO’s pre-news gain of 1.11% came alongside mixed peer moves: OSK +3.96%, TEX +4.48%, CNH +2.33%, ALG +0.36%, while REVG fell 0.78%, suggesting stock-specific rather than broad sector-driven dynamics.

Historical Context

5 past events · Latest: Jan 27 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 27	Community partnership	Positive	-0.1%	AU$150,000, two-year RARE program partnership to aid rural communities.
Jan 15	Earnings call notice	Neutral	+1.0%	Announcement of Q4 2025 earnings release and webcast on Feb 5, 2026.
Jan 13	Innovation conference	Positive	+0.0%	PTx Winter Conference combining Precision Planting and PTx Trimble technologies.
Jan 07	Product awards	Positive	-2.1%	Seven 2026 AE50 awards for Fendt, Massey Ferguson and PTx innovations.
Dec 05	Recognition award	Positive	-0.5%	Massey Ferguson honors Prescott Frontier Days with Sowing Good Deeds award.

Pattern Detected

Recent AGCO headlines have focused on innovation, awards and partnerships. Notably, positive product and award news on Jan 7 and the current Expo announcement occurred while shares traded near the upper end of the 52-week range, yet prior positive innovation news sometimes saw negative next-day moves.

Recent Company History

Over the last few months, AGCO has highlighted community partnerships, events and product innovation. On Jan 27, it funded a AU$150,000 partnership to support rural Australian enterprises. Earlier, it scheduled its Q4 2025 earnings call for Feb 5, 2026. Innovation themes included the PTx Winter Conference (Jan 20–23, 2026) and seven 2026 AE50 awards announced on Jan 7. Today’s World Ag Expo showcase continues this focus on Fendt and Massey Ferguson technology and customer-focused programs.

Market Pulse Summary

This announcement showcases AGCO’s continued push into advanced equipment and support programs, incl...

Analysis

This announcement showcases AGCO’s continued push into advanced equipment and support programs, including the Fendt e100 Vario electric tractor and MF Always Running warranty. It extends a recent stream of innovation- and event-focused news, such as AE50 award wins and the PTx Winter Conference. Investors may watch how these technologies gain adoption and how upcoming earnings on Feb 5, 2026 contextualize the company’s growth trajectory.

AI-generated analysis. Not financial advice.

Attendees will explore new ideas, connect with experts, try out new equipment and see what's ahead in ag.

DULUTH, Ga., Feb. 3, 2026 /PRNewswire/ -- AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, will exhibit award-winning equipment and new innovations from its Fendt^® and Massey Ferguson^® brands at the World Ag Expo in Tulare, California, on February 10-12. In 2026, AGCO's display will move to the front of the show grounds for more space and a shared Ride-and-Drive area with California dealership Quinn Company. Attendees will see the company's latest innovations and award-winning equipment, including Fendt's e100 Vario^® battery-powered tractor and Massey Ferguson's SB.1436DB double baler.

"World Ag Expo is an ideal opportunity for AGCO to connect with attendees, and we're proud to showcase our brands' innovations and commitment to farmers," said Mike Long, AGCO Vice President, Marketing. "We're especially excited for farmers to learn more about our most innovative solutions, including electric tractors, 2026 AE50 award-winners and built-in warranty programs."

The Fendt exhibit will be highlighted by the North American debut of the Fendt e100 Vario. This compact, battery-powered tractor is designed for high efficiency and resource conservation, featuring a versatile electric drive that supports both traditional and electrified attachments. With the ability to fully charge in under five hours, the e100 Vario is practical for diverse applications, from farming to municipal tasks. Fendt will also showcase existing equipment lines, such as the Fendt 1000 Vario Gen4, a highly adaptable fixed-frame tractor; the Fendt 200 V/F/P Vario, tailored for vineyards, fruit plantations and special crops; and the Fendt Rogator^® 900 Series applicator, the industry's only rear boom applicator with two-height adjustable clearance. 

Massey Ferguson will highlight its newest advancements in dependable, straightforward equipment, now enhanced with intuitive, field-proven technology solutions like PTx™ FarmEngage™ fleet and farm management. The display will feature the MF 9S tractor, the Massey Ferguson compact utility product line up and Hesston by Massey Ferguson^® hay equipment line, demonstrating the brand's commitment to delivering practical, high-performance equipment for every operation. Massey Ferguson will also introduce MF Always Running, an industry-leading built-in warranty program designed to provide predictable ownership, reduce risk and maximize uptime for today's farmers. 

To learn more about AGCO's innovative brands and solutions, World Ag Expos attendees can stop by the company's expansive booth (#AGCO) at the front of the show grounds or visit AGCOcorp.com or QuinnCompany.com.

Fendt, Hesston by Massey Ferguson, Massey Ferguson, Rogator and Vario are registered trademarks of AGCO. FarmENGAGE and PTx are trademarks of AGCO.

About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $11.7 billion in 2024. For more information, visit www.agcocorp.com.  

 

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SOURCE AGCO Corporation

FAQ

When will AGCO (AGCO) exhibit at World Ag Expo and where is the booth located?

AGCO will exhibit at World Ag Expo, Feb 10–12, 2026, with an expanded booth at the front of the show grounds. According to the company, the display includes a shared Ride-and-Drive area with Quinn Company for hands-on demos.

What is notable about the Fendt e100 Vario debut at World Ag Expo 2026?

The Fendt e100 Vario makes its North American debut as a compact battery-powered tractor designed for efficiency. According to the company, it fully charges in under five hours and supports traditional and electrified attachments for diverse tasks.

Which Massey Ferguson products and programs will AGCO showcase at the AGCO booth (AGCO)?

Massey Ferguson will display the SB.1436DB double baler, MF 9S tractor, compact utility lineup, and Hesston hay equipment. According to the company, it will also introduce MF Always Running, a built-in warranty program to improve uptime and predictability.

Will attendees be able to test equipment at AGCO's World Ag Expo exhibit?

Yes. AGCO's display moves to the front with a shared Ride-and-Drive area for hands-on demos. According to the company, attendees can try equipment and connect with experts from Fendt and Massey Ferguson during Feb 10–12.

How can investors or attendees learn more about AGCO's innovations after World Ag Expo 2026?

Attendees can visit AGCO's booth (#AGCO) onsite or access information online. According to the company, details and product information are available at AGCOcorp.com and QuinnCompany.com for follow-up and specs.