AGCO Brands Debut New Technology and Solutions at World Ag Expo

AGCO (NYSE: AGCO) will exhibit Fendt and Massey Ferguson equipment and technologies at World Ag Expo, Feb 10–12, 2026 in Tulare, California.

Rhea-AI Summary

AGCO (NYSE: AGCO) will exhibit Fendt and Massey Ferguson equipment and technologies at World Ag Expo, Feb 10–12, 2026 in Tulare, California.

Highlights include the North American debut of the battery-powered Fendt e100 Vario, Massey Ferguson's SB.1436DB double baler, PTx FarmENGAGE, and the MF Always Running warranty program.

Argus Feb 3 session

+1.63% close to close Open Argus

Details

News Market Reaction – AGCO

On Feb 3, the day this news came out, AGCO closed 1.63% above the previous close.

Data tracked by StockTitan Argus for the Feb 3 session.

Key Figures

World Ag Expo dates: February 10–12, 2026 Charging time: Under five hours

World Ag Expo dates

February 10–12, 2026

Timing of AGCO’s Fendt and Massey Ferguson exhibits

Charging time

Under five hours

Fendt e100 Vario full recharge time

Historical Context

5 past events · Latest: Jan 27

5 events

1. Jan 27

   Community partnership

   24h Move

   -0.1%

   AU$150,000, two-year RARE program partnership to aid rural communities.

2. Jan 15

   Earnings call notice

   24h Move

   +1.0%

   Announcement of Q4 2025 earnings release and webcast on Feb 5, 2026.

3. Jan 13

   Innovation conference

   24h Move

   +0.0%

   PTx Winter Conference combining Precision Planting and PTx Trimble technologies.

4. Jan 07

   Product awards

   24h Move

   -2.1%

   Seven 2026 AE50 awards for Fendt, Massey Ferguson and PTx innovations.

5. Dec 05

   Recognition award

   24h Move

   -0.5%

   Massey Ferguson honors Prescott Frontier Days with Sowing Good Deeds award.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Attendees will explore new ideas, connect with experts, try out new equipment and see what's ahead in ag.

DULUTH, Ga., Feb. 3, 2026 /PRNewswire/ -- AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, will exhibit award-winning equipment and new innovations from its Fendt^® and Massey Ferguson^® brands at the World Ag Expo in Tulare, California, on February 10-12. In 2026, AGCO's display will move to the front of the show grounds for more space and a shared Ride-and-Drive area with California dealership Quinn Company. Attendees will see the company's latest innovations and award-winning equipment, including Fendt's e100 Vario^® battery-powered tractor and Massey Ferguson's SB.1436DB double baler.

"World Ag Expo is an ideal opportunity for AGCO to connect with attendees, and we're proud to showcase our brands' innovations and commitment to farmers," said Mike Long, AGCO Vice President, Marketing. "We're especially excited for farmers to learn more about our most innovative solutions, including electric tractors, 2026 AE50 award-winners and built-in warranty programs."

The Fendt exhibit will be highlighted by the North American debut of the Fendt e100 Vario. This compact, battery-powered tractor is designed for high efficiency and resource conservation, featuring a versatile electric drive that supports both traditional and electrified attachments. With the ability to fully charge in under five hours, the e100 Vario is practical for diverse applications, from farming to municipal tasks. Fendt will also showcase existing equipment lines, such as the Fendt 1000 Vario Gen4, a highly adaptable fixed-frame tractor; the Fendt 200 V/F/P Vario, tailored for vineyards, fruit plantations and special crops; and the Fendt Rogator^® 900 Series applicator, the industry's only rear boom applicator with two-height adjustable clearance. 

Massey Ferguson will highlight its newest advancements in dependable, straightforward equipment, now enhanced with intuitive, field-proven technology solutions like PTx™ FarmEngage™ fleet and farm management. The display will feature the MF 9S tractor, the Massey Ferguson compact utility product line up and Hesston by Massey Ferguson^® hay equipment line, demonstrating the brand's commitment to delivering practical, high-performance equipment for every operation. Massey Ferguson will also introduce MF Always Running, an industry-leading built-in warranty program designed to provide predictable ownership, reduce risk and maximize uptime for today's farmers. 

To learn more about AGCO's innovative brands and solutions, World Ag Expos attendees can stop by the company's expansive booth (#AGCO) at the front of the show grounds or visit AGCOcorp.com or QuinnCompany.com.

Fendt, Hesston by Massey Ferguson, Massey Ferguson, Rogator and Vario are registered trademarks of AGCO. FarmENGAGE and PTx are trademarks of AGCO.

About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $11.7 billion in 2024. For more information, visit www.agcocorp.com.  

 

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SOURCE AGCO Corporation

FAQ

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When will AGCO (AGCO) exhibit at World Ag Expo and where is the booth located?

AGCO will exhibit at World Ag Expo, Feb 10–12, 2026, with an expanded booth at the front of the show grounds. According to the company, the display includes a shared Ride-and-Drive area with Quinn Company for hands-on demos.

What is notable about the Fendt e100 Vario debut at World Ag Expo 2026?

The Fendt e100 Vario makes its North American debut as a compact battery-powered tractor designed for efficiency. According to the company, it fully charges in under five hours and supports traditional and electrified attachments for diverse tasks.

Which Massey Ferguson products and programs will AGCO showcase at the AGCO booth (AGCO)?

Massey Ferguson will display the SB.1436DB double baler, MF 9S tractor, compact utility lineup, and Hesston hay equipment. According to the company, it will also introduce MF Always Running, a built-in warranty program to improve uptime and predictability.

Will attendees be able to test equipment at AGCO's World Ag Expo exhibit?

Yes. AGCO's display moves to the front with a shared Ride-and-Drive area for hands-on demos. According to the company, attendees can try equipment and connect with experts from Fendt and Massey Ferguson during Feb 10–12.

How can investors or attendees learn more about AGCO's innovations after World Ag Expo 2026?

Attendees can visit AGCO's booth (#AGCO) onsite or access information online. According to the company, details and product information are available at AGCOcorp.com and QuinnCompany.com for follow-up and specs.