AGCO Brings Fendt and Massey Ferguson Machinery to SquadBuilt's 'American Farming 2' Mobile Game
AGCO (NYSE: AGCO) announced that officially licensed Fendt and Massey Ferguson machinery will appear in SquadBuilt's free-to-play mobile simulation game “American Farming 2”, launching August 24.
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Rhea-AI Summary
AGCO (NYSE: AGCO) announced that officially licensed Fendt and Massey Ferguson machinery will appear in SquadBuilt's free-to-play mobile simulation game “American Farming 2”, launching August 24. Players can operate multiple Fendt 1000 Series and MF 8100 Series tractor models, accurately modeled from AGCO designs, with more equipment planned post-launch.
Details
News Market Reaction – AGCO
On Aug 20, the day this news came out, AGCO closed 4.59% above the previous close. Our momentum scanner recorded 21 alerts for this stock that day. Relative volume reached 2.4x the daily average during tracking.
Data tracked by StockTitan Argus for the Aug 20 session.
Key Figures
- Game availability
- Aug. 24
- American Farming 2 availability
- Launch equipment
- Fendt 1038, 1046, 1050; MF8130, MF8140, MF8150
- Initial licensed machinery lineup
- Farm Progress Show
- September 1-3
- AGCO equipment display in Boone, Iowa
- Booth
- 1002
- Farm Progress Show
Historical Context
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Technician recognition and an equipment-focused award preceded a 0.1% reaction.
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Leadership reorganization named a CFO and PTx strategy president.
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Quarterly results preceded a 7.78% decline despite adjusted EPS improvement.
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Conference-call scheduling preceded a 0.41% decline.
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Quarterly dividend announcement preceded a 0.02% decline.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
From lifelong farmers to first-time gamers, AGCO meets new audiences where they play—putting true-to-life equipment to work in the free,
The in-game lineup lets players operate Fendt and Massey Ferguson machinery accurately created from AGCO's own equipment designs. At launch, players can operate Fendt 1038, 1046 and 1050 tractors and MF8130, MF8140 and MF8150 tractors, with additional AGCO equipment planned after launch. From planting to harvest, the equipment works on-screen the way it does in the field.
"It is exciting to see our Fendt and Massey Ferguson machines come to life in 'American Farming 2.' For farmers, the equipment looks and works like the real thing; for everyone else, it is a fun, hands-on way to discover what modern agriculture is all about," said Brandon Montgomery, Senior Brand Manager, Fendt North America.
The collaboration reflects AGCO's Farmer-First strategy to meet the next generation of growers where they are — increasingly on digital and gaming platforms — and celebrates the people and machines that feed the world. The American Farming series was created by
The game is made for everyone. Lifelong farmers can test equipment they know, while newcomers and casual players can discover where their food comes from by planting and harvesting crops, spraying, hauling, raising livestock and customizing their own trucks and characters in first- or third-person multiplayer play.
"We built American Farming 2 to give players an authentic, hands-on look at modern farming, so bringing Fendt and Massey Ferguson equipment into the game is a natural fit. These are machines farmers know and trust, and we're excited for players to put them to work in the field," said Grant Hilbert, Owner, SquadBuilt Inc.
"American Farming 2" will be available beginning Aug. 24 as a free download on the App Store and Google Play. To learn more, visit squadbuilt.com/americanfarming.
Fans can see AGCO equipment on display at booth 1002 at Farm Progress Show in
Fendt, Gleaner, IDEAL, Massey Ferguson, Rogator and Momentum are trademarks of the AGCO Group of Companies.
About AGCO
AGCO (NYSE: AGCO) is a global leader in agricultural machinery and precision agriculture technologies. Driven by a Farmer-First strategy, AGCO delivers value through its differentiated leading brands, Fendt™, Massey Ferguson™, PTx™ and Valtra™. AGCO's high-performance equipment and smart farming solutions, including brand-agnostic retrofit technologies and autonomous offerings, empower farmers to drive productivity while sustainably feeding the world. For more information, visit www.agcocorp.com.
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SOURCE AGCO Corporation
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