Massey Ferguson Launches Double Small Square Baler

Rhea-AI Summary

AGCO (NYSE: AGCO) has launched the Massey Ferguson® SB.1436DB small square baler, a revolutionary product that produces two rows of bales per field pass. This new baler doubles the output of traditional single balers producing 14-by-18-inch bales.

Key features include a 105-inch pickup width, operation at 90 strokes per minute, and the SimplEbale™ system for automated bale density control. The baler can store 20 twine balls, enabling production of up to 8,000 bales before refilling - double the capacity of comparable balers.

The SB.1436DB is designed to address modern challenges including labor shortages and tight harvest windows, while delivering greater field performance, superior bale consistency, and increased uptime. The baler produces uniform 14-by-18-inch bales with adjustable lengths (24-52 inches), featuring independent knotter trips and automated lubrication for enhanced reliability.

Positive

• Double output efficiency compared to traditional single balers
• 8,000 bale capacity before refilling, twice the industry standard
• Automated features reduce labor requirements and operating costs
• Enhanced productivity through 105-inch pickup width and 90 strokes per minute operation

Negative

• None.

Insights

Agricultural Equipment Analyst

The introduction of the MF SB.1436DB double small square baler marks a pivotal advancement in AGCO's agricultural equipment portfolio, with several compelling market implications. The innovation directly addresses three critical industry challenges: acute labor shortages, operational efficiency and harvest timing optimization.

The technical specifications reveal significant competitive advantages:

• The 105-inch pickup width combined with 90 strokes per minute capacity positions this baler at the premium end of the market
• The ability to produce 8,000 bales before twine refilling represents a 100% improvement over comparable models
• The SimplEbale automation system aligns with the industry's rapid shift toward precision agriculture

From a market perspective, this launch is strategically timed for the pre-season buying period, allowing AGCO to capitalize on upcoming spring and summer harvest cycles. The focus on commercial hay producers - a segment facing increasing consolidation and scale demands - suggests strong potential for market penetration. The emphasis on automation and efficiency aligns with the broader agricultural machinery trend toward autonomous operations, positioning AGCO favorably against competitors like John Deere and CNH Industrial.

The product's efficiency gains (doubling output while reducing operational costs) should resonate strongly with large-scale operators where labor costs and harvest timing are critical profit drivers. This could translate into meaningful market share gains in the hay equipment segment, particularly important given the current agricultural equipment replacement cycle and strong commodity prices supporting farm equipment investments.

The MF SB.1436DB small square baler is the latest product from Massey Ferguson built to help farmers achieve better outcomes.

DULUTH, Ga., Feb. 11, 2025 AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, released the Massey Ferguson^® SB.1436DB small square baler. Producing two rows of bales per field pass — doubling the output of a single baler that produces 14-by-18-inch bales — this revolutionary baler delivers greater field performance, superior bale consistency and tremendous uptime to help commercial hay producers meet today's challenges.

"The SB.1436DB is built to meet the needs of modern hay producers who face increasing pressure from labor shortages, tight harvest windows and demanding quality standards," said Dane Mosel, Marketing Manager, Massey Ferguson. "With its heavy-duty design and groundbreaking technology, this baler helps operators achieve better efficiency and superior results, reducing costs for increased profitability."

Greater Field Performance
The SB.1436DB is designed to help producers meet tight harvest windows with minimal costs and maximum productivity.

• Produces two rows of bales per pass, reducing labor, equipment and fuel costs while maximizing productivity.
• A 105-inch pickup width leads to greater throughput and capacity.
• Operates at 90 strokes per minute with a 21.9-inch stroke length for efficient performance.
• Automates bale density, weight and dimensions with the SimplEbale™ system for consistent results to eliminate productivity losses caused by manual errors.

Superior Bale Consistency
The SB.1436DB delivers bales with uniform density, shape and size, setting a new standard for hay marketability.

• Produces dense, well-formed 14-by-18-inch bales that stack easily and retain nutritional value.
• Independent knotter trips ensure precise bale lengths (24-52 inches) regardless of windrow variability.
• Completed bales are dropped into independent rows for easier handling and transport.

Tremendous Uptime
The SB.1436DB is engineered to keep operators in the field longer.

• Twine storage holds 20 balls, producing up to 8,000 bales before refilling — double the capacity of comparable balers.
• Automated knotter lubrication minimizes manual intervention, increasing field time.
• Built for reliability under demanding conditions, with quick and easy service access to critical components.

Engineered for Your Success
For more than 75 years, Massey Ferguson has been a trusted name in hay equipment, pioneering innovations that have redefined the industry. The SB.1436DB continues this legacy of excellence.

For more information on the SB.1436DB small square baler or other Massey Ferguson hay and forage tools, visit MasseyFerguson.com.

Massey Ferguson is a registered trademark of AGCO. SimplEbale is a trademark of AGCO.

About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio, including leading brands Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $14.4 billion in 2023. For more information, visit www.agcocorp.com.  

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SOURCE AGCO Corporation

FAQ

What are the key features of AGCO's new Massey Ferguson SB.1436DB baler?

The SB.1436DB features double row baling capability, 105-inch pickup width, 90 strokes per minute operation, SimplEbale automated density control, and capacity for 20 twine balls producing up to 8,000 bales before refilling.

How does the AGCO SB.1436DB baler improve efficiency compared to traditional balers?

The SB.1436DB produces two rows of bales per pass, doubling output while reducing labor, equipment, and fuel costs compared to traditional single-row balers.

What is the bale size capacity of the new AGCO Massey Ferguson SB.1436DB?

The baler produces 14-by-18-inch bales with adjustable lengths from 24 to 52 inches, featuring independent knotter trips for precise length control.

How many bales can the AGCO SB.1436DB produce before requiring twine refill?

The baler can produce up to 8,000 bales before requiring twine refill, with storage capacity for 20 twine balls, double the capacity of comparable balers.