Petal & Pup Celebrates Australian Roots and Global Growth with New Brand Identity

Rhea-AI Summary

a.k.a. Brands (NYSE: AKA) launched Petal & Pup's global evergreen brand campaign and evolved identity, celebrating its Australian roots and women-led creative teams.

The campaign debuted in Australia on Feb 9, 2026 and in the U.S. on Mar 9, 2026, introduces the tagline “Aussie Born. Loved Everywhere”, refreshed logo, palette, and highlights wholesale and retail partnerships with Nordstrom and David Jones.

News Market Reaction – AKA

+0.55%

+0.55% Session close to close

In the Mar 13 session, AKA gained 0.55%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

New brand campaign marks the evolution of the women-led brand and its connection to women everywhere.

SAN FRANCISCO, March 13, 2026 /PRNewswire/ -- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announces the launch of Petal & Pup's global evergreen brand campaign and the official debut of the brand's evolved identity.

Rooted in Petal & Pup's carefree Australian spirit, the evergreen campaign invites women everywhere to see themselves reflected in a shared joy for dressing up, connection, and the beauty found in life's moments, big and small. The campaign marks a defining chapter in the brand's evolution and reinforces its confidence, longevity, and growing global presence.

The campaign introduces Petal & Pup's refreshed brand identity, blending its Australian beginnings with its position as an international fashion destination. True to the brand's women first philosophy, the campaign was created entirely by women, from models and creatives to production teams, embodying Petal & Pup's commitment to being a brand imagined by women for women.

"As we continue to grow globally, this campaign signals our long-term vision, confidence, and belief in building a brand that feels warm, emotive, and deeply connected to its community," said Victoria Estella Perry, President of Petal & Pup. "Petal & Pup was born in Australia, and while the campaign is rooted in where we began, its message is universal. It celebrates togetherness, femininity, and the shared joy of dressing for life's moments with women everywhere."

Shot entirely in Australia, the campaign proudly celebrates Petal & Pup's Aussie heritage through joyful, optimistic storytelling and nature inspired visuals, including Australian florals such as the brand's signature Protea. The launch also introduces the brand's new tagline, "Aussie Born. Loved Everywhere". A refined logo, refreshed color palette, and evolved visual language anchor the brand's next chapter and reflect its long-term growth opportunity, underscored by successful wholesale and retail partnerships with Nordstrom and David Jones.

The global campaign launched February 9 in Australia and March 9 in the United States.

Press Kit Imagery can be viewed here. Campaign Video can be viewed here.

To shop Petal & Pup online, visit petalandpup.com

About Petal & Pup

Founded in Queensland, Australia in 2014, Petal & Pup is a global fashion brand known for its effortlessly feminine, trend-forward designs made for life's moments — big and small. With offices in Australia and the United States, the brand creates attainable, feel-good pieces that celebrates femininity and makes getting dressed feel easy and joyful.

www.petalandpup.com | www.petalandpup.com.au

About a.k.a. Brands
a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal & Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven 'test and repeat' merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that's online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.

View original content to download multimedia:https://www.prnewswire.com/news-releases/petal--pup-celebrates-australian-roots-and-global-growth-with-new-brand-identity-302713128.html

SOURCE Petal & Pup

FAQ

What did Petal & Pup announce on March 13, 2026 (AKA)?

Petal & Pup unveiled a global evergreen campaign and an evolved brand identity. According to the company, the launch showcases a refreshed logo, new tagline “Aussie Born. Loved Everywhere,” and a renewed visual language to support long-term global growth.

When did Petal & Pup's global campaign launch in Australia and the U.S. (AKA)?

The campaign launched in Australia on Feb 9, 2026 and in the United States on Mar 9, 2026. According to the company, the staggered rollout targeted local audiences first before expanding to the U.S. market.

What is the significance of the new tagline for Petal & Pup (AKA)?

The new tagline, “Aussie Born. Loved Everywhere,” signals global positioning rooted in Australian heritage. According to the company, it aims to pair origin storytelling with universal appeal for international customers and partners.

How was Petal & Pup's campaign produced and who created it (AKA)?

The campaign was created entirely by women, including models, creatives, and production teams. According to the company, this reflects the brand’s women-first philosophy and commitment to authentic representation.

Which retail partners does Petal & Pup highlight with the rebrand (AKA)?

Petal & Pup cites wholesale and retail partnerships with Nordstrom and David Jones. According to the company, these partnerships underscore the brand’s growing international retail presence and distribution momentum.