Channel Evolution: Akamai Consolidates Global Partner Program with Localized Tiering and Targeted Incentives
Akamai Technologies (NASDAQ: AKAM) has announced Akamai Partner Connect, a unified global partner program launching in Q3 2025 that consolidates multiple partner tracks into a single framework. The new program supports resale, distribution, technical solution enablement, services, and referrals while introducing region-specific tiering and enhanced incentives.
The streamlined program addresses partner feedback by offering simplified engagement, clearer incentives, and increased local flexibility. Key features include localized tiering reflecting market maturity, strategic solution-aligned incentives, and comprehensive enablement resources. The program supports various partner types including resellers, distributors, service providers, technology service distributors (TSDs), and referral partners.
Partners worldwide, including representatives from China, Peru, Israel, Germany, Italy, and the UK, have praised the program's flexibility, enhanced support systems, and improved customer service capabilities.Akamai Technologies (NASDAQ: AKAM) ha annunciato Akamai Partner Connect, un programma globale per partner unificato che verrà lanciato nel Q3 2025 e che consolida diverse piste per partner in un unico framework. Il nuovo programma supporta rivendita, distribuzione, abilitazione di soluzioni tecniche, servizi e referenze, introducendo una tariffazione regionale e incentivi potenziati.
Il programma snellito risponde al feedback dei partner offrendo un coinvolgimento semplificato, incentivi più chiari e una maggiore flessibilità locale. Le principali caratteristiche includono una tariffazione localizzata che rispecchia la maturità del mercato, incentivi allineati a soluzioni strategiche e risorse di abilitazione complete. Il programma è rivolto a vari tipi di partner, tra cui rivenditori, distributori, fornitori di servizi, distributori di servizi tecnologici (TSD) e partner referral.
I partner di tutto il mondo, tra cui rappresentanti della Cina, del Perù, di Israele, della Germania, dell'Italia e del Regno Unito, hanno elogiato la flessibilità del programma, i sistemi di supporto migliorati e la capacità di offrire un servizio clienti potenziato.
Akamai Technologies (NASDAQ: AKAM) ha anunciado Akamai Partner Connect, un programa global de socios unificado que se lanzará en el tercer trimestre de 2025, consolidando varias vías de socios en un solo marco. El nuevo programa admite reventa, distribución, habilitación de soluciones técnicas, servicios y referencias, mientras introduce una segmentación por región y mejores incentivos.
El programa optimizado responde a comentarios de los socios al ofrecer un compromiso simplificado, incentivos más claros y mayor flexibilidad local. Sus características clave incluyen una segmentación localizada que refleja la madurez del mercado, incentivos alineados con soluciones estratégicas y recursos integrales de habilitación. El programa admite varios tipos de socios, incluyendo revendedores, distribuidores, proveedores de servicios, distribuidores de servicios tecnológicos (TSDs) y socios de referencia.
Socios de todo el mundo, incluidos representantes de China, Perú, Israel, Alemania, Italia y el Reino Unido, han elogiado la flexibilidad del programa, los sistemas de apoyo mejorados y las capacidades de servicio al cliente.
Akamai Technologies (NASDAQ: AKAM)가 Akamai Partner Connect를 발표했습니다. 이는 2025년 3분기에 출시될 단일 프레임워크로서 다수의 파트너 트랙을 하나로 통합하는 글로벌 파트너 프로그램입니다. 새 프로그램은 재판매, 유통, 기술 솔루션 활성화, 서비스 및 추천을 지원하며 지역별 계층화와 향상된 인센티브를 도입합니다.
간소화된 프로그램은 파트너 피드백에 응답하여 참여를 단순화하고 인센티브를 더 명확하게 하며 지역적 유연성을 높였습니다. 주요 기능으로는 시장 성숙도에 따른 로컬라이즈된 계층화, 전략적 솔루션에 맞춘 인센티브, 그리고 포괄적인 활성화 자료가 포함됩니다. 이 프로그램은 재판매업체, 유통업체, 서비스 제공업체, 기술 서비스 유통업체(TSDs), 추천 파트너 등 다양한 파트너 유형을 지원합니다.
전 세계 파트너들, 중국, 페루, 이스라엘, 독일, 이탈리아 및 영국의 대표를 포함하여, 이 프로그램의 유연성, 향상된 지원 시스템, 개선된 고객 서비스 역량을 칭찬했습니다.
Akamai Technologies (NASDAQ: AKAM) a annoncé Akamai Partner Connect, un programme partenaire mondial unifié qui sera lancé au troisième trimestre 2025 et qui regroupe plusieurs parcours partenaires en un seul cadre. Le nouveau programme prend en charge la revente, la distribution, l’activation de solutions techniques, les services et les références, tout en introduisant une tarification par région et des incitations renforcées.
Le programme rationalisé répond aux retours des partenaires en offrant un engagement simplifié, des incitations plus claires et une flexibilité locale accrue. Les caractéristiques clés incluent une tarification localisée reflétant la maturité du marché, des incitations alignées sur les solutions stratégiques et des ressources d’habilitation complètes. Le programme prend en charge divers types de partenaires, notamment les revendeurs, les distributeurs, les fournisseurs de services, les distributeurs de services technologiques (TSD) et les partenaires de référence.
Des partenaires du monde entier, y compris des représentants de Chine, du Pérou, d’Israël, d’Allemagne, d’Italie et du Royaume-Uni, ont salué la flexibilité du programme, les systèmes de soutien améliorés et les capacités de service client renforcées.
Akamai Technologies (NASDAQ: AKAM) hat Akamai Partner Connect angekündigt, ein einheitliches globales Partnerprogramm, das im 3. Quartal 2025 startet und mehrere Partnerpfade in einen einzigen Rahmen zusammenführt. Das neue Programm unterstützt Wiederverkauf, Vertrieb, technische Lösungsaktivierung, Dienstleistungen und Empfehlungsprogramme und führt gleichzeitig eine regionsspezifische Einstufung sowie verbesserte Anreize ein.
Das schlanke Programm reagiert auf Partner-Feedback durch eine vereinfachte Ansprache, klarere Anreize und größere lokale Flexibilität. Zu den Schlüsselfunktionen gehören lokalisierte Einstufungen, die die Marktreife widerspiegeln, strategisch lösungsorientierte Anreize und umfassende Enablement-Ressourcen. Das Programm unterstützt verschiedene Partnerarten, darunter Wiederverkäufer, Distributorinnen/Distributoren, Dienstleister, Technologie-Service-Distributoren (TSDs) und Referrer-Partner.
Weltweit tätige Partner, darunter Vertreter aus China, Peru, Israel, Deutschland, Italien und dem Vereinigten Königreich, lobten die Flexibilität des Programms, die verbesserten Support-Systeme und die verbesserten Kundendienstkapazitäten.
Akamai Technologies (NASDAQ: AKAM) أعلنت عن Akamai Partner Connect، وهو برنامج شركاء عالمي موحد سيطلق في الربع الثالث من 2025 ويجمع عددًا من مسارات الشركاء المختلفة ضمن إطار واحد. يدعم البرنامج الجديد إعادة البيع والتوزيع وتمكين الحلول التقنية والخدمات والإحالات مع إدخال تصنيف إقليمي وحوافز محسّنة.
يعالج البرنامج المبسّط ملاحظات الشركاء من خلال تقديم مشاركة مبسّطة وحوافز أوضح ومرونة محلية متزايدة. تشمل المزايا الرئيسية التصنيف المحلي المعكوس وفق نضج السوق، وحوافز متمركزة حول الحلول الاستراتيجية، وموارد تمكين شاملة. يدعم البرنامج أنواع شركاء متعددة بما في ذلك البائعين والموزعين ومقدمي الخدمات وموزعي خدمات التكنولوجيا (TSDs) وشركاء الإحالة.
أشاد شركاء من جميع أنحاء العالم، بمن فيهم ممثلون من الصين وبيرو وإسرائيل وألمانيا وإيطاليا والمملكة المتحدة، بمرونة البرنامج ونُظُم الدعم المحسّنة وقدرات خدمة العملاء المحسّنة.
Akamai Technologies (NASDAQ: AKAM)宣布推出Akamai Partner Connect，这是一个全球统一的合作伙伴计划，将于2025年第3季度推出，并将多个合作伙伴路径整合为一个统一框架。新计划支持再销售、分销、技术解决方案赋能、服务和推荐，并引入区域分层和增强激励措施。
该精简计划通过更简化的参与方式、更加清晰的激励和更高的本地灵活性来回应合作伙伴反馈。其关键特性包括体现市场成熟度的本地化分层、与战略性解决方案相匹配的激励，以及全面的赋能资源。该计划支持多种合作伙伴类型，包括经销商、分销商、服务提供商、技术服务分销商（TSDs）和推荐伙伴。
全球合作伙伴，包括来自中国、秘鲁、以色列、德国、意大利和英国的代表，均对该计划的灵活性、增强的支持体系以及提升的客户服务能力给予高度评价。
- Consolidation of multiple partner tracks into a single unified global framework
- Introduction of region-specific tiering for better market alignment
- Enhanced incentives aligned with strategic solutions
- Improved partner support with integrated training and technical resources
- Expansion of partner ecosystem to include ISVs
- None.
Insights
Akamai's unified partner program enhances sales efficiency, creates upsell opportunities, and strengthens competitive positioning in security and cloud markets.
Akamai's new Partner Connect program represents a strategic consolidation of its partner ecosystem that addresses several critical business challenges. By unifying multiple partner tracks into a single framework, Akamai is tackling the complexity that has likely hampered partner efficiency and scalability. The shift to region-specific tiering acknowledges the reality that partner maturity varies significantly across global markets - a sophistication rarely seen in enterprise channel programs.
The program's design reveals three strategic priorities: simplifying engagement to accelerate deal cycles, aligning incentives with high-growth security and cloud services, and enabling partners to deliver more complex solutions that drive higher margins. Most telling is the accommodation of collaborative selling models where multiple partners work on the same deal - this reflects the complex reality of enterprise sales cycles where different specialists often need to coordinate.
This evolution indicates Akamai is addressing competitive pressure in both security and cloud markets by empowering partners to more effectively position their full solution portfolio. The inclusion of cloud-focused partners and opening to ISVs signals Akamai's continued pivot beyond its CDN roots toward higher-growth security and compute services. Most significant is the decentralization of qualification criteria, giving regional teams flexibility to adapt to local market conditions - a critical advantage in emerging markets where partner capabilities vary dramatically.
The partner testimonials from six different countries across multiple continents demonstrate this is truly a global initiative with meaningful implementation, not merely a rebranding exercise. The
Akamai Partner Connect introduces a unified structure aligned to how partners go to market today
The new framework consolidates multiple go-to-market tracks into one platform that is designed to reduce complexity and streamline partner engagement models that may vary across geographies.
"Partners have told us they want simpler engagement, clearer incentives, and more flexibility at the local level," said Paul Joseph, Executive Vice President of Global Sales and Services at Akamai. "Akamai Partner Connect delivers on that feedback. It addresses the needs of different partner types based on what's best for their business, aligns rewards with strategic solutions, and gives regional teams more control to support partners where and how they operate."
Akamai Partner Connect marks the first time Akamai has integrated all partner types into a single global program, while also decentralizing qualification criteria to better reflect market-specific conditions. The move addresses partner feedback around greater simplicity, flexibility, and support.
Key benefits of Akamai Partner Connect include:
- One streamlined program for resellers, distributors, service providers, technology service distributors (TSDs), and referral partners — making it easier to engage, grow, and scale
- Localized tiering that reflects market maturity and rewards partner performance at the regional level
- Incentives aligned with strategic solution areas — rewarding partners for driving customer outcomes and growth
- Robust enablement and support, with integrated training, technical resources, and adoption tools to help partners succeed
The new program gives cloud-focused partners more ways to engage. Existing cloud services partners remain supported through their dedicated agreements, while resellers can continue to benefit from volume-based discounts. It also opens the door for independent software vendors (ISVs) to join the Akamai Partner ecosystem as the company evolves its cloud partner strategy.
What Akamai partners are saying
"Partners are taking on an increasingly diverse range of service delivery tasks, creating better customer experience for Akamai and enhancing our own profitability. It's exciting to see that Akamai Partner Connect offers an extensive range of content to help partners improve our service delivery, along with more knowledge sharing and support from backend experts." — River He, Product Director, Wangsu (
"What stands out most about Akamai Partner Connect is its flexibility — it mirrors how we actually work in LATAM, often alongside other partners on the same deal. Being recognized and supported in that kind of collaboration gives us the confidence to keep focusing on customer success. On top of that, features like Ask an Expert mean we get answers to complex questions in hours, so our customers see faster resolutions and fewer roadblocks. For Apukay, that combination of flexibility and speed is making a real difference, and we see even more potential as the program grows." — Agustin Chivilo, Global Operations Director, Apukay (
"As part of the brand-new Akamai Partner Connect program, the 'Ask An Expert' initiative has transformed how we serve customers. Direct access to Akamai experts means faster resolutions, valuable guidance, and a smoother experience for our clients. It bridges the gap between standard support and complex needs. For us, as a strategic Akamai partner, it's become a key pillar in how we deliver value, grow customer trust, and collaborate more effectively with Akamai." — David Bismuth, CEO, NESS.Cloud, ITway (
"Telekom and Akamai share a strong commitment to protecting customers with innovative security solutions like Akamai Guardicore Segmentation. With Akamai Partner Connect, we see a program that not only reflects this shared vision but also provides targeted benefits that support customer adoption and growth." - Thomas Tschersich, CEO Telekom Security, Telekom (
"I was positively impressed by Akamai's new partner program, which I believe fully meets the need to address a rapidly and profoundly evolving IT channel. Not only will resellers welcome the simplification, flexibility, and new services provided by the new program, they will also be able to take advantage of a series of economic incentives that make partnering with Akamai even more attractive." — Michele Bondi, Director of Cybersecurity, ICOS (
"The new Akamai partner program will provide Infinigate and our partners with a range of benefits, a more predictable financial rewards framework, and a clear path to growth and future success. At Infinigate, we have already seen strong momentum with Akamai — recruiting new partners, building a channel-led pipeline, and generating incremental revenue. The introduction of this program further strengthens the opportunity and reinforces Akamai's focus on enabling growth through distribution and our partners." — Justin Griffiths,
Akamai Partner Connect will launch globally in Q3 2025. To learn more, visit akamai.com/blog/partners/introducing-akamai-partner-connect.
About Akamai
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai's full-stack cloud computing solutions deliver performance and affordability on the world's most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.
Contacts
Akamai Media Relations
akamaipr@akamai.com
Akamai Investor Relations
invrel@akamai.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/channel-evolution-akamai-consolidates-global-partner-program-with-localized-tiering-and-targeted-incentives-302557242.html
SOURCE Akamai Technologies
FAQ
What is Akamai Partner Connect and when will it launch?
How does Akamai's new partner program benefit channel partners?
What types of partners does AKAM's Partner Connect program support?
What key changes does Akamai Partner Connect introduce to the previous partner structure?
How does Akamai's new partner program address regional market differences?
