ITV Selects Akamai TrafficPeak to Optimize World Cup Streaming

Akamai (AKAM) announced that UK broadcaster ITV used its TrafficPeak solution, powered by Hydrolix and running on Akamai Cloud, to support live streaming for World Cup 2026 on the ITVX platform.

Rhea-AI Summary

Akamai (AKAM) announced that UK broadcaster ITV used its TrafficPeak solution, powered by Hydrolix and running on Akamai Cloud, to support live streaming for World Cup 2026 on the ITVX platform.

Subsecond log ingestion removed prior 5–15 minute telemetry delays, giving ITV real-time observability across its multi-CDN environment to quickly pinpoint network bottlenecks, distinguish ISP issues from core platform health, and protect ad revenues and exclusive rights. TrafficPeak operated as a managed service on containerized Kubernetes clusters on Akamai’s global compute footprint, which the companies said reduced operational complexity and costs compared with some legacy tools. The tournament generated more than 200 million streams on ITVX, with the England vs. Norway match reaching nearly 5 million concurrent streams.

Positive

• Telemetry delays cut from 5–15 minutes to subsecond log ingestion
• ITVX World Cup streams exceeded 200 million during the tournament
• Peak concurrency nearly 5 million streams for the England vs. Norway match
• Reduced tooling costs versus some legacy third-party observability solutions

Negative

• None.

Market Context

AKAM was up 4.87% pre-publication on 1.54x average volume; the release documented ITV deployment and...

Analysis

AKAM was up 4.87% pre-publication on 1.54x average volume; the release documented ITV deployment and operating benefits, not new financial terms.

Key Figures

Telemetry delay eliminated: 5-15 minutes Log ingestion latency: Subsecond ITVX streams: More than 200 million streams +1 more

Telemetry delay eliminated

5-15 minutes

Traditional log latency gaps during live streaming

Log ingestion latency

Subsecond

TrafficPeak deployment on Akamai Cloud

ITVX streams

More than 200 million streams

World Cup coverage

Peak concurrent streams

Nearly 5 million

England vs. Norway match on ITVX

Key Terms

multi-CDN, log ingestion, Kubernetes, telemetry

4 terms

multi-CDN technical

"real-time observability across its multi-CDN environment"

A multi-CDN setup uses more than one content delivery network (CDN) at the same time to deliver web content, streaming media, or software updates. It routes traffic among different CDN providers so content is served from the fastest or most reliable source. For investors, it matters because it can improve user experience, reduce downtime and geographic bottlenecks, and affect costs and vendor risk—like having multiple delivery trucks available instead of relying on a single carrier.

log ingestion technical

"real-time log ingestion to detect unauthorized access clusters"

Log ingestion is the process of collecting and moving digital records of system activity—like transaction receipts, error messages, or user actions—into a centralized place for storage and analysis. For investors, it matters because reliable log ingestion helps companies detect problems, meet compliance rules, secure systems, and extract operational insights; think of it as the company’s automated filing system that keeps critical paperwork available and searchable in real time.

Kubernetes technical

"containerized Kubernetes clusters on Akamai’s global compute footprint"

Kubernetes is an open-source system that automates running and managing many pieces of software across groups of computers, like a conductor coordinating musicians so each piece plays at the right time and place. For investors, it matters because companies that use it can deploy updates faster, scale services up or down automatically, and cut infrastructure costs — factors that influence growth, reliability and operating margins.

telemetry technical

"eliminate the costly telemetry delays that threaten live-streaming operations"

Telemetry is the automatic collection and transmission of measurements from remote devices, systems, or patients to a central system for monitoring and analysis—like a car sending engine, speed and location data back to a dashboard. For investors it matters because telemetry provides real-time evidence of product performance, safety and user behavior, helping assess revenue potential, operational risk, regulatory compliance and whether a product is meeting market demand.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Add on Google Not now

• ITV deployed Akamai TrafficPeak powered by Hydrolix to help safeguard its ITVX live-streaming architecture during the World Cup.
• Subsecond log ingestion eliminated 5- to 15-minute telemetry delays, enabling instant issue resolution and protecting ad revenues.
• Running on Akamai Cloud provided scalable, cost-effective observability and operational efficiency.
  

LONDON, Sept. 10, 2026 (GLOBE NEWSWIRE) -- To help eliminate the costly telemetry delays that threaten live-streaming operations during massive sporting events, ITV, the UK’s largest commercial broadcaster, used Akamai (NASDAQ: AKAM) TrafficPeak powered by Hydrolix to help safeguard its World Cup 2026 broadcasts. By running TrafficPeak on Akamai Cloud, ITV overcame traditional log latency gaps of 5 to 15 minutes, gaining the real-time observability across its multi-CDN environment required to instantly isolate network bottlenecks and protect critical ad revenues on its ITVX streaming service.

Integrated directly into ITV’s existing Akamai Media Delivery and security infrastructure, TrafficPeak provided critical insight during live tournament matches. ITV’s Network Operations Center used the real-time processing to pinpoint where localized streaming anomalies were originating on third-party internet service provider (ISP) networks rather than ITV’s core architecture. Engineers could instantly distinguish between core platform health and last-mile transit bottlenecks to mitigate delivery risks before they impacted national viewers. Concurrently, security teams employed real-time log ingestion to detect unauthorized access clusters and protect exclusive broadcasting rights.

“There’s absolutely no margin for error when delivering an event of this magnitude,” said Mark Ison, Director of Engineering, Video at ITV. “We added TrafficPeak to our workflow so we could move from a reactive troubleshooting posture to a proactive, real-time footing when it mattered most. The instant visibility was a critical insurance policy that helped ensure a flawless viewing experience across the UK and protected our ad revenue over the course of the 104-match tournament.”

Scalable observability powered by Akamai Cloud

To support the tournament’s massive telemetry demands, TrafficPeak operated as a managed service deployed directly on ITV’s Akamai Cloud infrastructure. By running containerized Kubernetes clusters on Akamai’s global compute footprint, ITV achieved subsecond log ingestion with complete operational flexibility while eliminating the higher costs of some legacy third-party tools.

“Broadcasters preparing for tier-one global sporting events require visibility tools that scale dynamically without adding heavy operational friction,” said Natalie Billingham, Senior Vice President, Sales and Channels & Managing Director EMEA, Akamai. “By leveraging TrafficPeak on Akamai Cloud, ITV proved that high-velocity telemetry can be analyzed and acted upon in real time at a fraction of the complexity of legacy architectures. We are proud to expand our relationship with ITV to help power and protect their most critical broadcasting moments.”

“Millions of viewers of ITV’s live events generate telemetry at a rate that most log pipelines aren’t built to keep up with. What Akamai and Hydrolix deliver together through TrafficPeak is access to their entire access log data, in real time, so ITV teams can catch delivery problems before viewers do. It allows ITV to protect broadcast revenues when stakes are high,” said Coralie Seuzaret, Senior Solutions Engineer, Hydrolix.

World Cup coverage generated more than 200 million streams on ITVX, making it the most-streamed sporting event in ITVX history. The England vs. Norway match peaked at nearly 5 million concurrent streams.

About Akamai
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai’s full-stack cloud computing solutions deliver performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.

About Hydrolix
Hydrolix is a Portland, Oregon-based real-time data platform for operational intelligence at internet scale. Founded in 2018, Hydrolix addresses the two scale barriers facing observability and security platforms: global scale and real-time performance. The platform delivers real-time analytics that get you insights in seconds across globally distributed data at internet scale—from servers and microservices to AI agents — while enabling years of retention through next-generation compression. Trusted by Fox, ABC, and Paramount for mission-critical live events, Hydrolix has grown to over 650 customers globally in just 24 months. For more information, visit www.hydrolix.io.

Contacts
Akamai Media Relations
akamaipr@akamai.com

Akamai Investor Relations
invrel@akamai.com

FAQ

How did TrafficPeak help ITV’s operations team during World Cup 2026 streaming?

ITV’s Network Operations Center used real-time log processing from TrafficPeak to identify whether localized streaming anomalies originated on third-party ISP networks or within ITV’s core architecture. This allowed engineers to distinguish core platform health from last-mile bottlenecks and mitigate delivery risks before they affected national viewers.

How was TrafficPeak deployed for ITV’s World Cup coverage?

TrafficPeak ran as a managed service on ITV’s Akamai Cloud infrastructure. Containerized Kubernetes clusters on Akamai’s global compute footprint were used to achieve subsecond log ingestion, operational flexibility, and lower costs than some legacy third-party tools.

In what ways did ITV use TrafficPeak for security and rights protection?

ITV’s security teams used real-time log ingestion from TrafficPeak to detect clusters of unauthorized access and to protect exclusive broadcasting rights during live World Cup tournament matches.