Queue-it & Akamai launch "Hype Event Protection" to stop bots from hijacking high-demand sales
Akamai (NASDAQ: AKAM) and Queue-it launched Hype Event Protection on October 6, 2025, a joint solution combining Akamai Bot Manager and Queue-it virtual waiting room to protect high‑demand sales from bots.
The solution limits bots' speed and scale by controlling traffic into events, randomizing customers into queues, and blocking or re‑queuing detected bots. A European ticketing provider used the solution in August 2025; in one on‑sale it reportedly mitigated over 2 million bots (≈98% of traffic) and gave real fans a 50x higher chance of securing tickets. Hype Event Protection is available to organizations using both Akamai Bot Manager and Queue-it virtual waiting rooms.
Akamai (NASDAQ: AKAM) e Queue-it hanno lanciato Hype Event Protection il 6 ottobre 2025, una soluzione congiunta che combina Akamai Bot Manager e la sala d'attesa virtuale di Queue-it per proteggere le vendite ad alta domanda dai bot.
La soluzione limita la velocità e la scala dei bot controllando il traffico verso gli eventi, assegnando i clienti a caso alle code e bloccando o reinserendo in coda i bot rilevati. Un fornitore europeo di biglietti ha utilizzato la soluzione nell'agosto 2025; in una vendita è stato riferito che sono stati mitigati oltre 2 milioni di bot (≈98% del traffico) e ai veri fan è stata data una probabilità 50x più alta di assicurarsi i biglietti. Hype Event Protection è disponibile per le organizzazioni che utilizzano sia Akamai Bot Manager sia le queue-room virtuali di Queue-it.
Akamai (NASDAQ: AKAM) y Queue-it lanzaron Hype Event Protection el 6 de octubre de 2025, una solución conjunta que combina Akamai Bot Manager y la sala de espera virtual de Queue-it para proteger las ventas de alta demanda frente a los bots.
La solución limita la velocidad y la escala de los bots controlando el tráfico hacia los eventos, asignando aleatoriamente a los clientes a colas y bloqueando o reencolando a los bots detectados. Un proveedor europeo de entradas utilizó la solución en agosto de 2025; en una venta informó haber mitigado más de 2 millones de bots (≈98% del tráfico) y haber dado a los fans genuinos una probabilidad 50x mayor de conseguir boletos. Hype Event Protection está disponible para organizaciones que usen tanto Akamai Bot Manager como las salas de espera virtuales de Queue-it.
아카마이(AKAM NASDAQ)와 Queue-it은 2025년 10월 6일 Hype Event Protection을 출시했습니다. 이는 Akamai Bot Manager와 Queue-it의 가상 대기실을 결합한 공동 솔루션으로, 인기 상품의 판매를 봇으로부터 보호합니다.
이 솔루션은 이벤트로의 트래픽을 제어하고, 고객을 대기열에 무작위로 배분하며, 탐지된 봇을 차단하거나 대기열에 재배치하여 봇의 속도와 규모를 제한합니다. 2025년 8월 유럽의 한 티켓 공급업체가 이 솔루션을 사용했고, 한 판매에서 봇을 200만 대 이상 완화했고(약 트래픽의 98%), 진짜 팬들이 티켓을 구할 확률이 50배 더 높아졌다고 전합니다. Hype Event Protection은 Akamai Bot Manager와 Queue-it의 가상 대기실을 모두 사용하는 조직에서 이용 가능합니다.
Akamai (NASDAQ : AKAM) et Queue-it ont lancé Hype Event Protection le 6 octobre 2025, une solution commune combinant Akamai Bot Manager et la salle d'attente virtuelle de Queue-it pour protéger les ventes très demandées contre les bots.
La solution limite la vitesse et l'échelle des bots en contrôlant le trafic vers les événements, en répartissant aléatoirement les clients dans des files d'attente et en bloquant ou en réintégrant dans la file les bots détectés. Un fournisseur européen de billets a utilisé la solution en août 2025; lors d'une mise en vente, il aurait neutralisé plus de 2 millions de bots (environ 98 % du trafic) et donné aux vrais fans une chance 50 fois plus élevée d'obtenir des billets. Hype Event Protection est disponible pour les organisations utilisant à la fois Akamai Bot Manager et les salles d'attente virtuelles de Queue-it.
Akamai (NASDAQ: AKAM) und Queue-it haben Hype Event Protection am 6. Oktober 2025 gestartet, eine gemeinsame Lösung, die Akamai Bot Manager und Queue-its virtuelle Wartezone kombiniert, um Hochnachfrage-Verkäufe vor Bots zu schützen.
Die Lösung begrenzt die Geschwindigkeit und Skalierung von Bots, indem sie den Verkehr zu Veranstaltungen steuert, Kunden zufällig in Warteschlangen einstuft und erkannte Bots blockiert oder erneut in die Warteschlange setzt. Ein europäischer Ticketanbieter hat die Lösung im August 2025 eingesetzt; bei einem On-Sale soll es gelungen sein, über 2 Millionen Bots zu mildern (ca. 98% des Traffics) und echten Fans eine 50-mal höhere Chance zu geben, Tickets zu sichern. Hype Event Protection ist verfügbar für Organisationen, die sowohl Akamai Bot Manager als auch Queue-its virtuelle Wartebereiche nutzen.
أكاماي (ناسداك: AKAM) وQueue-it أطلقا Hype Event Protection في 6 أكتوبر 2025، وهو حل مشترك يجمع بين Akamai Bot Manager وغرفة الانتظار الافتراضية من Queue-it لحماية المبيعات عالية الطلب من الروبوتات.
يحدّ الحل من سرعة الروبوتات ومداها عن طريق التحكم في حركة المرور إلى الفعاليات، وتوزيع العملاء عشوائياً في الصفوف، ومنع الروبوتات المكتشفة أو إعادة وضعها في الصف. استخدم مزود تذاكر أوروبي الحل في أغسطس 2025؛ وفي إحدى المبيعات تم تقليل أكثر من 2 مليون روبوت (حوالي 98% من الحركة) ومنح المعجبين الحقيقيين فرصة أقوى بمقدار 50 مرة لتأمين التذاكر. Hype Event Protection متاح للمنظمات التي تستخدم كل من Akamai Bot Manager وغرف الانتظار الافتراضية من Queue-it.
Akamai (NASDAQ: AKAM) 与 Queue-it 于 2025 年 10 月 6 日推出 Hype Event Protection，这是一个结合 Akamai Bot Manager 与 Queue-it 虚拟候车室的联合解决方案，用于保护高需求销售免受机器人干扰。
该解决方案通过控制进入活动的流量、将客户随机分配到队列中，以及阻止或重新排队检测到的机器人，来限制机器人速度和规模。一家欧洲票务提供商在 2025 年 8 月使用了该解决方案；在一次开售中，据报道减轻了超过 200 万个机器人（约占流量的 98%），是真正的粉丝获得票务机会提高了 50 倍。Hype Event Protection 面向同时使用 Akamai Bot Manager 与 Queue-it 虚拟候车室的组织提供。
- Mitigated >2 million bots in one August 2025 on‑sale
- 98% of traffic blocked as bots in a reported event
- 50x higher chance for genuine fans to buy tickets in that sale
- Integrates Akamai Bot Manager + Queue-it to combine detection and traffic control
- Requires both Akamai Bot Manager and Queue-it virtual waiting room, limiting addressable customers
- Solution efficacy measured by a single reported customer event (August 2025)
Insights
Joint Akamai–Queue-it product aims to block bots at high-demand online events, improving fairness and site stability.
The solution pairs Akamai Bot Manager with Queue-it virtual waiting rooms to throttle incoming traffic and extend detection time. By controlling entry speed and randomizing customers into a queue, the system shifts bots to the back or blocks them, addressing both speed and scale advantages that automated scripts exploit.
Dependencies and risks include correct integration between the two products, operational tuning during live onsales, and customer acceptance of queuing. Reported results from one deployment in
Watch adoption among large ticketing and retail platforms, reproducibility across varied events, and any post-launch customer metrics over the next 6–12 months. The offering is available now to customers using both Akamai Bot Manager and Queue-it virtual waiting room, per the announcement dated
Hype events are magnets for bots, which can outnumber genuine customers by 20 to 1. Automated scripts exploit speed and scale to scoop up inventory, reselling it on secondary markets at inflated prices. Loyal customers lose out, and organizations pay the price through eroded trust and higher operational costs.
Hype Event Protection combines the robust detection of Akamai Bot Manager with the powerful traffic management of Queue-it's virtual waiting room to remove bots' two biggest advantages: speed and scale. Queue-it controls traffic into the sale, giving Akamai more time and data to identify malicious visitors. When the sale opens, customers are randomized and placed in the online queue. At that point, bots are blocked or forced to re-join at the end of the line. By delaying mitigation until it's too late for bots to retool, the solution slams the door on automated abuse—delivering fairer events, reduced load, and faster access for genuine visitors.
One of
"High-demand events have become a prime target for sophisticated bots, putting fairness, customer trust, and brand reputation at risk," said Patrick Sullivan, Chief Technology Officer of Security Strategy at Akamai. "By integrating Akamai Bot Manager with Queue-it's virtual waiting room, Hype Event Protection delivers a powerful new defense for organizations that need to protect the integrity of their biggest moments online."
Queue-it CEO Jesper Essendrop adds, "For years now, we've seen just how persistent and pervasive the threat of bad bots is to organizations running high-demand events. With Hype Event Protection, we're excited to go to market with a multi-layered approach that combines the strength of two best-in-class solutions in Akamai and Queue-it. It brings us a step further in our mission to help organizations build trust by ensuring fair, reliable, and transparent online experiences at every touchpoint."
In addition to sophisticated bot mitigation, the control provided by Hype Event Protection enables organizations to maintain site performance in the face of massive bot-driven traffic spikes, preventing crashes, slowdowns, and overselling and ensuring revenue capture on mission-critical days.
Hype Event Protection is available to organizations using Akamai's Bot Manager and Queue-it's virtual waiting room. To find out more about the solution, visit https://queue-it.com/blog/hype-event-protection-waiting-room/
About Queue-it
Queue-it is the leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture trust with 30+ billion visitors annually by delivering reliable, fair, and transparent online experiences. Queue-it helps some of the world's biggest governments, retailers, and ticketing companies to capitalize on peak traffic events by preventing website crashes, blocking bots, and mitigating load-induced errors such as overselling. Queue-it is headquartered in
About Akamai
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai's full-stack cloud computing solutions deliver performance and affordability on the world's most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.
Contacts:
Malou Toft
CRO, Queue-it
+45 25 23 03 00
madt@queue-it.com
Chris Nicholson
Akamai Media Relations
+1.508.517.3703
cnichols@akamai.com
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SOURCE Queue-it
FAQ
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