Welcome to our dedicated page for Alaska Air Group news (Ticker: ALK), a resource for investors and traders seeking the latest updates and insights on Alaska Air Group stock.
Alaska Air Group Inc (NYSE: ALK) operates Alaska Airlines, Horizon Air, and Hawaiian Airlines, maintaining a leadership position in North American aviation through operational excellence and customer-focused service. This news hub provides investors and industry professionals with direct access to the company's official communications and strategic developments.
Track critical updates including quarterly earnings reports, fleet expansion announcements, and partnership agreements that shape the company's market position. The curated collection features press releases on operational milestones, safety initiatives, and network expansions across domestic and international routes.
Discover timely information about loyalty program enhancements, cargo service updates, and leadership changes that impact ALK's business strategy. All content is sourced from verified corporate communications to ensure accuracy and compliance with financial disclosure standards.
Bookmark this page for streamlined access to Alaska Air Group's latest developments. Combine these resources with market analysis tools to monitor how operational decisions influence long-term performance in the competitive aviation sector.
Alaska Air Group (NYSE: ALK) will report third-quarter 2025 results after market close on Thursday, October 23, 2025 and will discuss results on a conference call at 11:30 a.m. EDT / 8:30 a.m. PDT on Friday, October 24, 2025. A public webcast will be available at www.alaskaair.com/investors, with an archived recording posted later that morning.
The company noted its subsidiaries include Alaska Airlines, Hawaiian Airlines, and Horizon Air, and that Hawaiian is scheduled to join the oneworld Alliance in 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com.
Alaska Airlines (NYSE:ALK) and STARLUX Airlines have significantly expanded their codeshare partnership, adding 12 new U.S. cities to their network. The enhanced agreement now connects 20 U.S. destinations to Taipei through STARLUX's international gateways in San Francisco and Seattle.
The expansion includes major cities like Minneapolis, Atlanta, Tampa, and Newark, complementing the existing eight codeshare destinations. The partnership offers travelers streamlined booking, coordinated check-in, and smooth transfers. STARLUX currently operates 33 routes to 29 destinations, including service to Los Angeles, San Francisco, Seattle, and Ontario, California.
STARLUX's COSMILE members can now redeem miles on Alaska-operated flights, and the airline plans to launch a Phoenix route on January 15, 2026, connecting with American Airlines' network.
Alaska Air Group (NYSE:ALK) announced key leadership changes as part of its organizational transformation. Constance von Muehlen, current Chief Operating Officer of Alaska Airlines, will retire after nearly 15 years of service, with her tenure ending in February 2026.
Jason Berry, current President of Horizon Air, will succeed von Muehlen as COO effective November 3, 2025. Additionally, Andy Schneider, current Senior VP of People at Alaska Airlines, will be appointed as CEO and President of Horizon Air. These transitions align with Alaska Airlines' upcoming milestone of achieving a single operating certificate with Hawaiian Airlines, expected later this fall.
Alaska Airlines (NYSE:ALK) has launched Atmos™ for Business, a new self-managed business travel program designed for small and mid-sized companies with annual travel spending of at least $5,000. The program offers a dual rewards system where both companies and employees earn points, with businesses earning 1 point per $1 spent on flights.
The platform features modernized booking flow, multiple payment options, team management capabilities, and dedicated support. Business travelers receive a 10% bonus in status points on tickets booked through the program. Additionally, Alaska Airlines introduced the Atmos™ Rewards Visa® Business card offering 3 points per $1 spent on eligible Alaska and Hawaiian Airlines purchases, along with benefits like annual Companion Fare and free checked bags.
Alaska Airlines (NYSE:ALK) has announced plans to build a new 13,000 square foot Alaska Lounge at San Diego International Airport, scheduled to begin construction in early 2027. The premium space will be one of the largest lounges at the airport, featuring Signature Loungers, work areas, local refreshments, a full bar, and a barista station.
The expansion reinforces Alaska's position as the leading carrier in San Diego, serving 45 nonstop destinations. Recent route additions include Phoenix, Denver, Chicago O'Hare, Reagan National, Medford, and Sun Valley. Through the oneworld alliance and global partners, passengers can access over 330 destinations worldwide from San Diego.
Alaska Air Group (NYSE:ALK) announced key leadership changes, with Diana Birkett Rakow appointed as CEO of Hawaiian Airlines effective October 29, 2025, succeeding retiring Joe Sprague. Birkett Rakow, currently SVP of public affairs and sustainability at Alaska Airlines, will oversee Hawaiian Airlines' operations and Alaska Air Group's business in Hawaii while maintaining oversight of company-wide sustainability initiatives.
Additionally, Kyle Levine has been promoted to Executive Vice President, Corporate & Public Affairs, Chief Legal Officer and Corporate Secretary. The leadership transition comes as the company approaches completion of its single operating certificate (SOC) from the FAA, expected in fall 2025, following the Alaska-Hawaiian merger completed in September 2024.
Alaska Airlines (NYSE:ALK) is launching new nonstop service between Seattle and Seoul Incheon starting September 12, 2025, operating five times weekly using Hawaiian Airlines' 787-9 Dreamliner aircraft. The airline is offering a limited-time Buy One, Get One (BOGO) promotion where companion tickets only pay taxes and fees, or award redemptions starting at 20,000 points one-way for travel through December 15.
The route marks the first 787-9 international service for Alaska Air Group from Seattle, featuring 34 Business Class suites with lie-flat seats. The airline plans to expand its Dreamliner operations, establishing a dedicated 787-9 hub in Seattle with up to 17 aircraft and aims to serve 12 intercontinental destinations from Seattle by 2030.
Alaska Airlines (NYSE:ALK) has announced a significant expansion with new daily nonstop service to Reykjavík, Iceland, starting May 28, 2026. The route will operate daily during summer months from Seattle, featuring complimentary Wi-Fi and enhanced partnerships with Icelandair, including access to over 35 European connections.
The airline is also implementing comprehensive fleet upgrades across its 737 aircraft, including new First Class dining services, modern serveware, expanded Premium Class seating, and the introduction of a Premium Snack Basket. First Class capacity will increase from 12 to 16 seats on 737-800 and 737-8 MAX aircraft, while Premium Class will expand from 24 to 30 seats on 737-9 MAX and 737-900ER.
Additionally, Alaska announced enhanced loyalty benefits through Atmos™ Rewards, including Starlink Wi-Fi implementation by 2027 and new lounge access benefits for credit cardholders.
Alaska Air Group (NYSE:ALK) has partnered with Way, a leading experiential platform, to launch Atmos Rewards Unlocked, a new loyalty program feature for Alaska Airlines and Hawaiian Airlines customers. The program enables members to redeem points for over 100 exclusive experiences, from guided hikes at Mount Rainier to VIP concerts and local food tours in Oahu.
The partnership marks Way's first and only alliance in the airline sector, featuring a seamlessly integrated digital platform that allows real-time bookings and points-based auctions. The collaboration eliminates the need for pre-purchasing experiential inventory and streamlines the redemption process through a unified web and mobile interface.
Alaska Airlines (NYSE:ALK) has launched Atmos™ Rewards, a unified loyalty program combining Alaska's Mileage Plan and Hawaiian Airlines' HawaiianMiles. The program introduces industry-first features, including three flexible earning options: distance traveled, price paid, or segments flown.
Key features include points redemption starting at 4,500 points one-way, access to over 1,000 destinations through 30+ airline partners, and free Starlink Wi-Fi for members starting 2026. The program introduces the new Atmos Rewards Summit Visa Infinite® card with a $395 annual fee, offering a Global Companion Award and accelerated status earning.
Mileage Plan members are automatically transitioned to Atmos Rewards, while HawaiianMiles members will transition on October 1, 2025. Alaska also announced plans to serve 12 intercontinental destinations from Seattle by 2030, supported by a new 787-9 hub.
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