Alaska Air Group Inc Stock Price, News & Analysis

Alaska Airlines (NYSE:ALK) has launched Atmos™ Rewards, a unified loyalty program combining Alaska's Mileage Plan and Hawaiian Airlines' HawaiianMiles. The program introduces industry-first features, including three flexible earning options: distance traveled, price paid, or segments flown.

Key features include points redemption starting at 4,500 points one-way, access to over 1,000 destinations through 30+ airline partners, and free Starlink Wi-Fi for members starting 2026. The program introduces the new Atmos Rewards Summit Visa Infinite® card with a $395 annual fee, offering a Global Companion Award and accelerated status earning.

Mileage Plan members are automatically transitioned to Atmos Rewards, while HawaiianMiles members will transition on October 1, 2025. Alaska also announced plans to serve 12 intercontinental destinations from Seattle by 2030, supported by a new 787-9 hub.

Alaska Airlines (NYSE:ALK) and Bank of America have launched the Atmos™ Rewards Summit Visa Infinite® card, a premium credit card targeting global travelers. The card features a $395 annual fee and offers significant benefits including a unique Global Companion Award redeemable in any service class.

Key features include 3x points on dining and foreign purchases, eight Alaska Lounge passes annually, and accelerated status earning with 1 status point per $2 spent. New cardholders can earn 100,000 bonus points after spending $6,000 in the first 90 days.

The card introduces innovative benefits like instant $50 travel delay credits, points transfers to hotel partners, and the ability to share points with up to 10 other members. Additionally, the existing Alaska Airlines Visa Signature® card will be rebranded as the Atmos Rewards Ascent Visa Signature® card.

Alaska Airlines (NYSE:ALK) has announced a major connectivity upgrade through a partnership with Starlink to provide the fastest in-flight Wi-Fi service. Starting in 2026, Alaska will begin equipping its entire fleet with Starlink's ultra-fast internet, completing the installation across all aircraft by 2027.

The new service will deliver speeds up to 500 Mbps with latency under 99ms, offering performance 7x faster than traditional airline Wi-Fi systems. The technology will be available gate-to-gate across Alaska's entire network, including long-haul international flights from Seattle. The system's lighter equipment will help reduce fuel consumption by over 800,000 gallons annually, supporting Alaska's position as the most fuel-efficient premium U.S. carrier.

Alaska Airlines (NYSE:ALK) has partnered with T-Mobile to provide complimentary ultra-fast Wi-Fi to all Atmos™ Rewards members starting in 2026. The initiative will be implemented across Alaska's entire fleet, including regional, narrowbody, and widebody aircraft, with completion expected by 2027.

The collaboration expands on the existing partnership between the two Pacific Northwest companies, where T-Mobile customers already enjoy free Wi-Fi on Alaska flights. T-Mobile customers who are also Atmos Rewards members will benefit from an exclusive ad-free sign-on experience, with additional perks to be announced later in 2025.

The rollout will make Alaska Airlines the carrier offering the most flights with gate-to-gate low-latency, high-bandwidth Wi-Fi from Seattle-Tacoma International Airport. Atmos Rewards, the combined loyalty program of Alaska Airlines and Hawaiian Airlines, is free to join and will provide members access to this new Wi-Fi benefit.

Alaska Airlines (NYSE:ALK) has announced significant international expansion with new nonstop routes from Seattle to London Heathrow and Reykjavik, launching in spring 2026. The London route will operate daily year-round using 787-9 aircraft with 34 enclosed Business Class suites, while the Reykjavik route will operate daily during summer season using 737-8 MAX aircraft.

The company unveiled a new exterior design for its fleet of up to 17 Boeing 787-9 Dreamliners, inspired by the Northern Lights. The expansion includes establishing a 787-9 hub in Seattle and opening a new pilot base. These routes mark the fourth and fifth of at least 12 planned intercontinental destinations from Seattle by 2030.

Alaska Airlines (NYSE:ALK) has announced a significant network expansion with seven new routes connecting California and the Pacific Northwest, starting October 2025. The expansion includes three new flights from Hollywood Burbank Airport to destinations in Oregon and Washington state, new wintertime service between San Diego and Sun Valley, and additional connections involving Boise, Palm Springs, and Santa Rosa.

The routes will be operated using Embraer 175 aircraft, featuring 76 seats with no middle seats and modern amenities. The expansion strengthens Alaska's position as the largest carrier offering the most flights and seats between California, Washington, and Oregon, with service beginning between October 2025 and January 2026.

Alaska Air Group (NYSE:ALK) reported strong Q2 2025 results with adjusted earnings per share of $1.78, exceeding Wall Street expectations and previous guidance. The company achieved record revenue of $3.7 billion and a GAAP pretax margin of 6.4%. Hawaiian Airlines, acquired in September 2024, showed significant improvement with an 11-point margin expansion.

Key developments include the announcement of Alaska's first transatlantic route from Seattle to Rome starting May 2026, fleet expansion with twelve new aircraft deliveries, and the exercise of options for twelve 737-10s. The company maintained strong liquidity with $2.1 billion in unrestricted cash and repurchased 8.7 million shares for approximately $428 million in Q2.

Looking ahead, Alaska Air Group raised its full-year earnings outlook to greater than $3.25 per share, with Q3 2025 adjusted EPS expected between $1.00 and $1.40, despite a projected 10-cent impact from a recent IT outage.

Alaska Air Group (NYSE:ALK) has scheduled its second quarter 2025 financial results conference call for July 24, 2025, at 11:30 a.m. EDT. The company will release its Q2 results and outlook after market close on July 23, 2025.

A webcast will be available at www.alaskaair.com/investors, with an archive posted later that morning. Alaska Air Group operates Alaska Airlines, Hawaiian Airlines, and Horizon Air, serving over 140 destinations across North America, Latin America, Asia and the Pacific through their hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco.

Alaska Airlines (NYSE:ALK) has appointed two new vice presidents to oversee critical employee groups amid the ongoing integration with Hawaiian Airlines. Joe Wonderly has been elected vice president of labor relations, while Allen Thieman will be promoted to vice president of inflight, both effective July 7.

Wonderly will lead labor strategy across all represented workgroups, which comprise 85% of Alaska's employees represented by five labor unions. He brings over a decade of labor and employment law experience, including four years at Alaska Airlines. Thieman will oversee a combined team of nearly 10,000 flight attendants from both Alaska and Hawaiian Airlines, succeeding Matt Prainito who is transitioning to support the integration efforts.

These appointments come at a crucial time as Alaska Airlines works to combine workforces with Hawaiian Airlines, particularly focusing on joint collective bargaining processes and maintaining service standards across the merged operations. The combined airline will serve more than 140 destinations throughout North America, Latin America, Asia and the Pacific.