From Cold Brew to Champagne: Alaska and Hawaiian Introduce New Summer Drinks for Every Guest
Rhea-AI Summary
Alaska Air Group (NYSE:ALK) announced a refreshed summer 2026 beverage program across Alaska Airlines and Hawaiian Airlines, adding premium options in every cabin.
Key additions include Stumptown Copilot Cold Brew on select Alaska flights, a new international business class wine program, and Hawaiian’s Tide & Vine wines supporting Mālama Maunalua ocean restoration.
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News Market Reaction – ALK
In the Jun 16 session, ALK gained 0.06%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 10 | Brand partnership | Positive | +11.9% | World Cup 2026 livery and Seattle partnership with community initiatives. |
| Jun 03 | Board appointment | Positive | -4.7% | Appointment of former T-Mobile CEO Mike Sievert to the board. |
| Jun 02 | Lounge expansion | Positive | -1.4% | Announcement of new 14,000-square-foot Portland Lounge investment. |
| May 28 | Service upgrade | Positive | +1.4% | Launch of Hawaiian Main Cabin pre-order dining and refreshed onboard service. |
| May 27 | Conference appearance | Neutral | +5.0% | CFO fireside chat webcast at TD Cowen Future of the Consumer Conference. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent news has produced mixed reactions, with several positive service or branding updates followed by both strong gains and notable pullbacks.
In the last few weeks, ALK highlighted multiple brand and service initiatives. On Jun 10, a Seattle World Cup 2026™ livery and partnership coincided with a +11.95% move. A new Portland Lounge announced on Jun 2 saw a modest -1.37% reaction, while a Hawaiian onboard dining refresh on May 28 aligned with a +1.35% move. A board addition on Jun 3 drew a -4.65% response. Today’s beverage-focused update fits this pattern of customer-experience investments across the network.
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Alaska Airlines and Hawaiian Airlines' new beverage lineup rolling out this summer enhances the onboard experience across both brands, with elevated offerings in every cabin, including a world-class international business class wine program.
Alaska is expanding its partnership with Stumptown Coffee, bringing Stumptown Cold Brew to the skies for the first time on select flights.- Hawaiian is launching its Tide & Vine wine program in the Main Cabin in support of ocean restoration efforts through a partnership with Mālama Maunalua.
Headlined by a new world-class international business class wine program and the debut of Stumptown Copilot Cold Brew on select domestic flights, the refreshed offerings bring together premium global producers and standout West Coast brands for a distinctly modern onboard experience.
"As summer travel ramps up, we're excited to introduce a beverage program that truly reflects what today's guests are looking for when it comes to quality, craftsmanship and sense of discovery," said Mark Krolick, Managing Director of Products and Guest Experience at Alaska Airlines. "Designed to enhance the onboard dining experience in every cabin across both
Summer Takes Off with First-of-Its-Kind Cold Brew
Alaska Airlines is expanding its partnership with Stumptown Coffee with the debut of Stumptown Copilot Cold Brew, now offered exclusively on board select Alaska Airlines flights, including domestic routes and service to Reykjavík. Crafted in small batches using ethically sourced beans, the bright, full-bodied cold brew features a smooth, chocolatey finish and just two ingredients: coffee and water.
"In 2011, our first cold brew stubby took Stumptown beyond the café. Now, with Copilot Cold Brew and our partners at
Stumptown Copilot Cold Brew will be complimentary for
A World-Class Wine Experience in Business Class
At the heart of this summer's launch is a newly curated international business class wine program designed to elevate the international flying experience across both
Highlights include:
- Louis Roederer Collection Champagne: a refined, estate-produced champagne with bright citrus, stone fruit and delicate toasted notes
- Stag's Leap Wine Cellars Armillary Cabernet Sauvignon: rich and expressive, with layers of dark fruit and a luxurious finish
- Paul Hobbs Russian River Chardonnay: vibrant and balanced, with crisp orchard fruit, citrus zest and subtle spice
Whether flying on
A Taste of Place, with Purpose
Hawaiian Airlines is introducing Tide & Vine, a new Main Cabin wine offering inspired by the spirit of the Islands and the ocean that surrounds them. Available on board now, the Tide & Vine program includes a red blend, white blend and brut bubbles, each crafted to bring a sense of place to the inflight experience.
Beyond the glass, a portion of the proceeds from the Tide & Vine program support Mālama Maunalua, a nonprofit dedicated to restoring and protecting Maunalua Bay. The partnership builds on Hawaiian Airlines' existing relationship with Mālama Maunalua through the airline's Team Kōkua volunteer program, deepening a shared commitment to caring for the ocean that connects communities. In recognition of World Oceans Day, approximately 25 volunteers from Hawaiian Airlines and Tide & Vine joined Mālama Maunalua to help pull invasive algae from the nearshore waters of Maunalua Bay on Oʻahu's south shore. Volunteers extracted more than 260 pounds of gorilla ogo, prickly seaweed and leather mudweed. Over the past 17 years, Mālama Maunalua's "Great Huki Project" has removed 4 million pounds of these invasive species from 27 acres of the bay.
This summer's beverage refresh complements
FAQ:
What new beverages are Alaska Airlines and Hawaiian Airlines introducing for summer?
A: Alaska Airlines and Hawaiian Airlines are launching a refreshed summer beverage lineup that includes a new international business class wine program and the exclusive debut of Stumptown Copilot Cold Brew on select
Which flights will offer Stumptown Cold Brew?
A: Stumptown Copilot Cold Brew is available exclusively onboard select domestic Alaska Airlines flights above 350 miles, as well as service to and from Reykjavík. It is complimentary in First Class and Premium Class and available for purchase in the Main Cabin.
Can you buy Stumptown Copilot Cold Brew outside of Alaska Airlines flights?
A: No. Stumptown Copilot Cold Brew is exclusively available on board Alaska Airlines flights and cannot be purchased in stores.
What is included in Alaska Airlines' new international business class wine program?
A: The new international business class wine program features world-class selections including Louis Roederer Collection Champagne, Stag's Leap Wine Cellars Armillary Cabernet Sauvignon and Paul Hobbs Russian River Chardonnay, curated to complement the onboard multi-course dining experience on long-haul flights.
Does the Tide & Vine wine program support any causes?
A: Yes. Tide & Vine supports Mālama Maunalua, a nonprofit dedicated to restoring Maunalua Bay in Hawaiʻi, including removing invasive algae and advancing coral restoration and cultural stewardship.
What other new drinks are available on Alaska Airlines international flights?
A: Additional offerings include Straightaway premium cocktails, such as the Last Word and Roma Spritz, and a new Smith Teamaker tea program featuring premium blends crafted in
When does the new Alaska Airlines and Hawaiian Airlines beverage program launch?
A: The refreshed beverage program is launching in summer 2026, with select elements like Tide & Vine already introduced earlier in the year and Stumptown Cold Brew debuting onboard in June.
About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."
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SOURCE Alaska Airlines