TDW+Co partners with Alaska Airlines & Hawaiian Airlines to Take Off with an Immersive Branded House in Austin

Rhea-AI Summary

Alaska Airlines (ALK) and Hawaiian Airlines are partnering with TDW+Co to create a one-day immersive branded house experience at Austin's Inn Cahoots during SXSW festival on March 5, 2025. The event aims to showcase innovative travel technology and connect with next-gen travelers.

The interactive hub will feature demonstrations of cutting-edge airline industry advancements, including electronic bag tags powered by BAGTAG and BagsID's AI-powered baggage recognition technology. Visitors can participate in a 'Vibe Quiz' for personalized travel recommendations and explore the 'Future Gate Vision' highlighting airport experience improvements.

The event runs from 1 p.m. to 7 p.m. CST, requiring pre-registration. This collaboration comes as Hawaiian Airlines prepares to join the oneworld Alliance in 2026, where Alaska Airlines is already a member, serving over 140 destinations across North America, Latin America, Asia and the Pacific.

Positive

• Hawaiian Airlines joining oneworld Alliance in 2026 expands network reach
• Implementation of new baggage technology shows innovation investment
• Strategic partnership enhances market presence in tech-forward demographic

Negative

• None.

A One-Day Immersive Experience Showcasing the Future of Seamless Travel with Cutting-Edge Technology, Exclusive Speaker Panels, and Interactive Engagements.

LOS ANGELES, March 5, 2025 /PRNewswire/ -- TDW+Co is partnering with Alaska Airlines and Hawaiian Airlines to activate a one-day-only interactive, dual-branded house in Austin, TX for the South by Southwest festival. Designed to connect with the airlines' next-gen and technophile audience, this immersive experience is designed to connect with their travel-curious and technophile audience. It brings both beloved brands to life while showcasing compelling guest innovation stories and redefining the future of seamless travel.

TDW+Co partners with Alaska Airlines & Hawaiian Airlines to Take Off with an Inaugural Immersive Branded House in Austin

The activation will transform popular Austin venue, Inn Cahoots, into an interactive hub where attendees can explore cutting-edge advancements shaping the airline industry. The event is set to feature live tech demonstrations, curated panels, and hands-on activations designed to give guests a first-hand look at innovations from both airlines.

"Alaska Airlines is changing travel by pushing the guest experience forward and we're thrilled to bring their innovations to life in Austin," said Julie Lee, CEO of TDW+Co. "Our brands are coming together to create an event that will undoubtedly inspire visitors to book their next trip before they leave for the night."

Alaska Airlines and Hawaiian Airlines, are partnering with TDW+co to tap into the power of engagement through interactive storytelling. The event will feature live demos of the airline's electronic bag tag, powered by BAGTAG, and BagsID's AI-powered baggage recognition technology—both offering a glimpse into the future of streamlined travel. Attendees can personalize their experience through the "Vibe Quiz" to discover their ideal travel style and destination, while the "Future Gate Vision" highlights a commitment to seamless and remarkable experiences at the airport.

"Alaska Airlines and Hawaiian Airlines are two beloved global travel brands that prioritize guest experience and innovation," said Bernadette Berger, Director of Innovation at Alaska Airlines. "Austin is the perfect setting to tell our Innovation stories, showcase how our technology is reshaping the guest experience, and predict how technology will shape travel in the future."

The Alaska Airlines x Hawaiian Airlines Branded House will be open for one exclusive afternoon and evening from 1 p.m. to 7 p.m. CST. Sign up to secure your spot and get access to event details, RSVP opportunities, and exclusive updates: https://alaskaairhawaiianairhouse.splashthat.com.

ABOUT TDW+Co

TDW+Co is a community-based, purpose-driven agency enabling brands to connect with communities authentically. A certified minority-owned company, TDW+Co is female-led with over 90% of employees from diverse backgrounds. TDW+Co believes that brands can achieve and exceed business objectives while positively impacting communities.

ABOUT Alaska Airlines + Hawaiian Airlines

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

Media Contact: Julie Lee, 847-867-1029

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SOURCE TDW+Co

FAQ

When and where is the Alaska Airlines (ALK) and Hawaiian Airlines branded house event taking place?

The event takes place on March 5, 2025, at Inn Cahoots in Austin, TX, from 1 p.m. to 7 p.m. CST during the SXSW festival.

What new technologies will ALK showcase at the Austin branded house event?

The event will showcase electronic bag tags powered by BAGTAG and BagsID's AI-powered baggage recognition technology.

When will Hawaiian Airlines join Alaska Airlines (ALK) in the oneworld Alliance?

Hawaiian Airlines is scheduled to join the oneworld Alliance in 2026.

How many destinations do Alaska Airlines (ALK) and Hawaiian Airlines serve?

They serve over 140 destinations throughout North America, Latin America, Asia and the Pacific.