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Play Selects Allot DNS Secure to Offer Cyber Protection to Its Broadband Customers

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Allot Ltd. (NASDAQ: ALLT) has expanded its cybersecurity partnership with Play, a leading Polish convergent operator. Play has selected Allot DNS Secure to provide cybersecurity protection services to its fixed broadband customers, building upon their existing 2021 deployment of network-based security services for mobile customers.

The agreement, signed in April 2025, will implement DNS Secure, a solution designed for CSPs that offers protection against malware, phishing, and includes content filtering capabilities. The solution can be deployed either standalone or integrated with other Allot Secure family solutions, as demonstrated in Play's case with NetworkSecure.

Allot Ltd. (NASDAQ: ALLT) ha ampliato la sua partnership nel campo della cybersecurity con Play, un importante operatore convergente polacco. Play ha scelto Allot DNS Secure per offrire servizi di protezione informatica ai suoi clienti di banda larga fissa, ampliando così l’implementazione già avviata nel 2021 per la sicurezza di rete dedicata ai clienti mobili.

L’accordo, firmato nell’aprile 2025, prevede l’implementazione di DNS Secure, una soluzione pensata per i CSP che garantisce protezione contro malware e phishing, includendo anche funzionalità di filtraggio dei contenuti. La soluzione può essere utilizzata in modo autonomo oppure integrata con altre soluzioni della famiglia Allot Secure, come dimostrato nel caso di Play con NetworkSecure.

Allot Ltd. (NASDAQ: ALLT) ha ampliado su colaboración en ciberseguridad con Play, un destacado operador convergente polaco. Play ha seleccionado Allot DNS Secure para brindar servicios de protección cibernética a sus clientes de banda ancha fija, ampliando la implementación previa de 2021 de servicios de seguridad en red para clientes móviles.

El acuerdo, firmado en abril de 2025, implementará DNS Secure, una solución diseñada para proveedores de servicios de comunicaciones (CSP) que ofrece protección contra malware, phishing e incluye capacidades de filtrado de contenido. La solución puede desplegarse de forma independiente o integrada con otras soluciones de la familia Allot Secure, como se demuestra en el caso de Play con NetworkSecure.

Allot Ltd. (NASDAQ: ALLT)는 폴란드의 주요 통합 통신 사업자인 Play와의 사이버 보안 파트너십을 확장했습니다. Play는 고정 광대역 고객에게 사이버 보안 서비스를 제공하기 위해 Allot DNS Secure를 선택했으며, 이는 2021년에 모바일 고객을 위한 네트워크 기반 보안 서비스 배포를 기반으로 한 것입니다.

2025년 4월에 체결된 이번 계약은 CSP를 위해 설계된 DNS Secure 솔루션을 구현하며, 이 솔루션은 악성코드, 피싱으로부터 보호하고 콘텐츠 필터링 기능을 포함합니다. 이 솔루션은 단독으로 배포하거나 Play가 NetworkSecure와 함께 사용한 것처럼 다른 Allot Secure 제품군 솔루션과 통합하여 배포할 수 있습니다.

Allot Ltd. (NASDAQ : ALLT) a renforcé son partenariat en cybersécurité avec Play, un opérateur convergent majeur en Pologne. Play a choisi Allot DNS Secure pour fournir des services de protection cybersécurité à ses clients haut débit fixe, s’appuyant sur le déploiement antérieur en 2021 de services de sécurité réseau pour ses clients mobiles.

L’accord, signé en avril 2025, prévoit la mise en œuvre de DNS Secure, une solution conçue pour les fournisseurs de services de communication (CSP) offrant une protection contre les malwares, le phishing, et intégrant des capacités de filtrage de contenu. La solution peut être déployée seule ou intégrée avec d’autres solutions de la famille Allot Secure, comme démontré dans le cas de Play avec NetworkSecure.

Allot Ltd. (NASDAQ: ALLT) hat seine Cybersicherheits-Partnerschaft mit Play, einem führenden polnischen konvergenten Betreiber, erweitert. Play hat Allot DNS Secure ausgewählt, um seinen Festnetz-Breitbandkunden Cyberschutzdienste bereitzustellen und baut damit auf der bereits 2021 eingeführten netzwerkbasierten Sicherheitslösung für Mobilfunkkunden auf.

Die im April 2025 unterzeichnete Vereinbarung sieht die Implementierung von DNS Secure vor, einer für CSPs entwickelten Lösung, die Schutz vor Malware, Phishing bietet und Inhaltsfilterfunktionen einschließt. Die Lösung kann eigenständig oder integriert mit anderen Allot Secure-Produkten eingesetzt werden, wie es im Fall von Play mit NetworkSecure demonstriert wurde.

Positive
  • Expansion of existing successful partnership with major Polish operator Play
  • Broadens customer base to include fixed broadband users in addition to mobile customers
  • Demonstrates product satisfaction and customer retention with existing NetworkSecure solution
Negative
  • None.

Insights

Allot expands cybersecurity footprint with Play through DNS Secure deployment, strengthening recurring revenue potential in Poland.

Allot's latest agreement with Play represents a strategic expansion of their existing cybersecurity partnership in Poland. While Play already deploys Allot's NetworkSecure solution for mobile customers since 2021, this new deal extends protection to Play's fixed broadband subscriber base through the DNS Secure product.

The technical implementation is noteworthy for its "light touch" deployment model, making it attractive for fixed broadband operators seeking efficient security integration. DNS Secure specifically targets malware, phishing threats, and includes content filtering capabilities - addressing critical security concerns for home internet users.

From a business perspective, this agreement strengthens Allot's Security-as-a-Service (SECaaS) recurring revenue stream. The expansion from mobile to fixed broadband customers demonstrates both client satisfaction with the existing service and Allot's ability to cross-sell within its product portfolio. The unified management experience through Allot Security Management creates an ecosystem lock-in effect, potentially increasing customer retention.

The cybersecurity market for telecom operators continues growing as carriers seek value-added services beyond commodity connectivity. This deal indicates Allot's product strategy of creating complementary security solutions across different network types is gaining traction with tier-1 operators like Play.

For investors, this agreement signed in April 2025 represents revenue diversification beyond Allot's traditional DPI and traffic management solutions into higher-margin security services, which typically generate recurring subscription revenue rather than one-time hardware sales.

Latest agreement expands existing Allot cybersecurity partnership with Play.

Hod Hasharon, Israel, July 16, 2025 (GLOBE NEWSWIRE) -- Allot Ltd. (NASDAQ: ALLT) (TASE: ALLT), a leading global provider of innovative security-as-a-service (SECaaS) and network intelligence solutions for communication service providers and enterprises, today announced that Play, a leading convergent operator in Poland, has selected DNS Secure from Allot to offer its fixed broadband customers cybersecurity protection services. This agreement, signed in April 2025, and the subsequent deployment will add services to the existing network-based Allot cybersecurity services that Play deployed back in 2021 for their mobile customers.

DNS Secure is suited for CSPs who want to deploy a security solution for fixed broadband subscribers. The solution provides protection against a broad range of cyber threats including malware and phishing and offers content filtering. It is deployed with a “light touch” on the network either as a standalone solution or together with other solutions in the unified Allot Secure family, such as NetworkSecure in the case of Play.

“The Play team is very satisfied with Allot's NetworkSecure solution for mobile customers, which is why we decided to expand and make Allot services available to our fixed broadband customers as well,” said Artur Dominiak, Director Home Services at Play. “For the last several years, our mobile customers have enjoyed the peace of mind that network-based cybersecurity protection gives them. We are confident that the same peace of mind will extend to our fixed broadband customers with the implementation of Allot DNS Secure.”

“Allot’s partnership with Play goes beyond products and services. We are invested in their success and in the satisfaction of their customers,” said Amir Oren, VP Sales for EMEA at Allot. “Now, Play’s fixed broadband customers, with Allot DNS Secure, and their mobile customers, with the existing NetworkSecure deployment, can have a unified, converged user experience using Allot Security Management.”

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Additional Resources:
Allot Blog: https://www.allot.com/blog
Telco CyberTalk Podcast: https://www.allot.com/resources/podcasts
Follow us on Twitter: @allot_ltd
Follow us on LinkedIn: https://www.linkedin.com/company/allot-communications

About Allot

Allot Ltd. (NASDAQ: ALLT, TASE: ALLT) is a provider of leading innovative converged cybersecurity solutions and network intelligence for service providers and enterprises worldwide, enhancing value to their customers. Our solutions are deployed globally for network-native cybersecurity services, network and application analytics, traffic control and shaping, and more. Allot’s multi-service platforms are deployed by over 500 mobile, fixed and cloud service providers and over 1000 enterprises. Our industry-leading network-native security-as-a-service solution is already used by many millions of subscribers globally.

Allot. See. Control. Secure.

Forward-Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of Company management. Such statements involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied in such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our accounts receivables, including our ability to collect outstanding accounts and assess their collectability on a quarterly basis; our ability to meet expectations with respect to our financial guidance and outlook; our ability to compete successfully with other companies offering competing technologies; the loss of one or more significant customers; consolidation of, and strategic alliances by, our competitors; government regulation; the timing of completion of key project milestones which impact the timing of our revenue recognition; lower demand for key value-added services; our ability to keep pace with advances in technology and to add new features and value-added services; managing lengthy sales cycles; operational risks associated with large projects; our dependence on fourth party channel partners for a material portion of our revenues; and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F filed with the Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.



Seth Greenberg
Allot
+972 54 922 2294
sgreenberg@allot.com

Ehud Helft/Kenny Green
Allot Investor Relations
+1 212 378 8040
Allot@ekgir.com

FAQ

What cybersecurity solution did Play select from Allot (ALLT) in April 2025?

Play selected Allot DNS Secure to provide cybersecurity protection services to its fixed broadband customers, expanding their existing partnership from 2021.

What security features does Allot DNS Secure offer to Play's customers?

Allot DNS Secure provides protection against malware, phishing attacks, and includes content filtering capabilities for fixed broadband subscribers.

How does the new DNS Secure deployment integrate with Play's existing Allot services?

DNS Secure integrates with Play's existing NetworkSecure solution for mobile customers, providing a unified, converged user experience through Allot Security Management.

When did Play first partner with Allot for cybersecurity services?

Play first partnered with Allot in 2021 when they deployed network-based cybersecurity services for their mobile customers.
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