AMASS Electrolytes Achieves Approximately $1.4 Million Annualized Revenue Run Rate Four Months After Launch
The business combines wholesale sparkling mixers with hydration powders sold directly to consumers.
Sentiment and the balance of points
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Rhea-AI Summary
AMASS Brands Group (AMSS) said AMASS Electrolytes reached an approximately $1.4 million annualized revenue run rate four months after launch. Revenue from the line totaled approximately $116,000 through September 28, up 89% from August and more than triple June, its first full month of sales after a May 2026 launch.
The line has distributor partnerships in six U.S. markets: California, Colorado, Georgia, Illinois, Michigan and New York. AMASS plans to expand distribution, encourage repeat purchases and grow direct-to-consumer hydration powder sales.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointApproximately $1.4 million annualized revenue run rate reached four months after the Electrolytes launch.
- Minor pointApproximately $116,000 in revenue through September 28, up 89% from August and more than triple June.
- Minor pointDistributor partnerships in six U.S. markets established since the line’s debut.
- Minor point. Forward-looking: it has not happened yet and may not happen.Distribution expansion planned within current markets and through additional retail and distributor opportunities.
- Minor point. Forward-looking: it has not happened yet and may not happen.Repeat purchases are a stated priority for existing accounts.
- Minor point. Forward-looking: it has not happened yet and may not happen.Direct-to-consumer hydration powder sales targeted for growth through in-house digital marketing.
Negative
- None.
Details
Market move: AMSS +9.85% vs previous close. electrolytes revenue update
On Sep 29, the day this news came out, the latest delayed price for AMSS is 9.85% above the previous close. Our momentum scanner has recorded 5 alerts for this stock so far that day. The latest delayed price is $0.61. Relative volume is exceptionally heavy at 154.4x the average.
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Key Figures
- Annualized revenue run rate
- Approximately $1.4 million
- AMASS Electrolytes, four months after launch
- September revenue
- Approximately $116,000
- Through September 28
- Revenue increase vs. August
- 89%
- September revenue through September 28
- Revenue vs. June
- More than triple
- September revenue through September 28 vs. June
- Distributor markets
- Six U.S. markets
- AMASS Electrolytes distribution partnerships
AI-generated analysis. How Rhea-AI works. Not financial advice.
September Revenue Booked Through September 28 Approaches Twice August Levels, with Distributor Partnerships Now Spanning Six Key U.S. Markets
SANTA MARIA, Calif., Sept. 29, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that AMASS Electrolytes has achieved an approximately
Since its debut, AMASS Electrolytes has established distributor partnerships across six key U.S. markets: California, Colorado, Georgia, Illinois, Michigan and New York. The business combines wholesale distribution of sparkling electrolyte mixers with a direct-to-consumer business in hydration powders.
“Electrolytes have moved out of the sports aisle and into everyday drinking occasions. We built this line to target both sides of the bar, hydration by day and cocktail-ready by night,” said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. “Four months after launch, the business has reached an approximately
“The next phase is about repeat purchases, reaching more accounts in the six markets we already serve, and growing a powder business we sell and ship ourselves,” Lynn continued. “We have the distributor relationships and the digital capability in house. This is about pointing them at one focused opportunity.”
An Everyday Approach to Electrolytes
AMASS Electrolytes brings together sparkling mixers and portable powders designed around taste, convenience and everyday occasions. Its sparkling format serves both as a standalone beverage and a cocktail mixer, while powders expand the brand’s reach into at-home and on-the-go consumption. AMASS expects to further expand its electrolyte business through an established national platform serving approximately 20,000 beverage alcohol accounts, with reach across all 50 states and 606 distinct chain banners reached to date. The Company’s strategy combines introducing AMASS Electrolytes to existing portfolio accounts with pursuing new distribution in grocery, natural and wellness channels.
Next Phase of Growth
AMASS is prioritizing three areas:
- Expand distribution: Increase penetration within its six current markets and pursue additional retail and distributor opportunities.
- Build repeat purchases: Support existing accounts and develop consumer awareness around everyday electrolyte occasions.
- Scale hydration powders online: Grow direct-to-consumer sales through the Company’s in-house digital marketing capabilities.
The powder format also carries a capital efficiency advantage. Powders ship without water or glass, which means lower freight cost, denser pallets and less cash tied up in inventory than ready-to-drink formats.
About AMASS Electrolytes
AMASS Electrolytes are crafted with clean ingredients and designed to support recovery and everyday performance with a blend of essential electrolytes and real Pacific sea salt. The sparkling mixers are consumable as a standalone beverage or as a mixer with alcoholic or non-alcoholic spirits, and the hydration powders extend the line into at-home and on-the-go occasions. The line contains lower calories and sugar versus competitors and is Non-GMO, Gluten-Free, and Vegan. Formulations vary by flavor to deliver the right taste profile for each occasion, and full nutritional information for every AMASS Electrolytes flavor is available at www.amass.com.
About AMASS Brands Group
AMASS Brands Group (Nasdaq: AMSS) is a next-generation beverage platform built around the brands defining how modern consumers drink, and increasingly, how they don’t. The company’s portfolio spans non-alcohol, functional, and alcohol 2.0 categories, with standout brands across each: Good Twin Non-Alcoholic Wine, a top non-alcoholic wine in the U.S. and one of the fastest-growing in the category; AMASS Electrolytes, a functional disruptor redefining the hydration category; and Summer Water Rosé, the zero-sugar, #1-selling domestic rosé priced between
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Revenue Run Rate and Unaudited Information
The approximately
Safe Harbor Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding the Company’s expectations, beliefs, plans, intentions, strategies, prospects, future growth opportunities, anticipated market trends, distribution expansion, consumer demand, and future operating performance. These forward-looking statements include, without limitation, the Company’s statements regarding the anticipated commercial benefits of expanding AMASS Electrolytes through its existing distribution platform and into additional retail channels, anticipated consumer demand and repeat purchases, growth of direct-to-consumer hydration powder sales, and expected freight, inventory and capital efficiency benefits of the powder format. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, market conditions, changes in consumer demand, competitive conditions within the beverage industry, the Company’s ability to expand distribution and retail penetration, generate repeat purchases and grow direct-to-consumer sales, supply chain disruptions, freight and inventory costs, the availability of capital to support growth, and the other factors discussed in the “Risk Factors” section of the Company’s filings with the Securities and Exchange Commission (“SEC”). For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional information concerning these and other factors that may impact the Company’s expectations and projections can be found in the Company’s SEC filings, which are available at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly revise or update these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable law.
Investor Relations Contact
KCSA Strategic Communications
Rob Kelly, Vice President
(212) 896-1254
AMASS@KCSA.com
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