Amaze Launches Beta Testing Program for Latest Innovation: Amaze Digital Fits
- Targets large market opportunity with Roblox's 80 million daily users
- Removes technical barriers for digital fashion creation, potentially expanding creator base
- Direct feedback loop with beta testers ensures market-aligned product development
- None.
Insights
Amaze's new tool removes technical barriers for Roblox fashion creators, tapping into a massive 80M daily user market.
Amaze is strategically positioning itself at the intersection of creator economy and digital fashion with its beta launch of Amaze Digital Fits. The tool addresses a specific market gap by eliminating the technical barrier to entry for Roblox avatar fashion design, enabling creators without 3D modeling skills to participate in this growing economy.
The announcement highlights 80 million daily Roblox users as the addressable market, signaling significant commercial potential. This is a calculated move to capture value in the digital fashion space where creators are already generating real income from virtual apparel.
The beta testing approach shows product development discipline - gathering user feedback before full launch reduces development risk and increases chances of market fit. By giving testers direct access to the product team, Amaze is implementing a user-centered design methodology that typically results in higher adoption rates.
This development aligns with Amaze's self-described positioning as a "global leader in creator-powered commerce" and represents a concrete step toward building infrastructure for next-generation commerce. The web-based implementation is notable for its accessibility, requiring no specialized software installation and potentially enabling rapid scaling.
While still in beta, this tool demonstrates Amaze's strategy to expand its ecosystem by lowering creation barriers and potentially establishing itself as an essential platform in the Roblox creator economy.
New Tool Will Empower Creators to Design Roblox Avatar Apparel - Beta Testers Can Sign Up Now
NEWPORT BEACH, CA / ACCESS Newswire / June 10, 2025 / Amaze Holdings, Inc. (NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced that its subsidiary, Amaze Software, Inc. ("Amaze Software") opened the beta testing program for its latest innovation: Amaze Digital Fits. The web-based tool will enable Roblox creators to design avatar fashion with no 3D experience required.
Creators can sign up now at digitalfits.amaze.co for the opportunity to join the beta test program. Those selected to participate will be notified in the coming weeks. Beta testers will get early access to the Amaze Digital Fits tool before its public release-offering a chance to start designing, testing, and shaping the future of Roblox avatar fashion.
"With 80 million daily Roblox users and digital fashion driving real income, we saw an opportunity to remove technical roadblocks and give creators the tools they need to design digital apparel," said Gwan Yip, Chief Product Officer of Amaze. This beta test phase is an essential step to building the infrastructure for the next generation of commerce and underscores Amaze's role in building a creator-first future."
Beta participants will have a direct line to the Amaze product team, with the opportunity to provide hands-on feedback that will shape the tool's future functionality. Creators will help define what features matter most, ensuring the platform evolves to meet real-world creator needs.
Creators can sign up now at digitalfits.amaze.co for a chance to join the Amaze Digital Fits beta testing program and be among the first to design their own Roblox avatar gear.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
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This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our market opportunity and potential growth of that market, strategies, initiatives, growth, revenues, expenditures, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based our current expectations and views concerning future events and developments and their potential effects on us.
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Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
SOURCE: Amaze Holdings, Inc.
View the original press release on ACCESS Newswire
FAQ
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