Amaze Holdings, Inc. operates a creator-powered commerce platform that provides tools for product creation, e-commerce, managed services and digital commerce programs for creators, brands and consumers. Company news centers on the buildout of the Amaze commerce ecosystem, including Amaze Live, live shopping programs, creator and fan monetization tools, brand inventory relationships, and data-driven media products tied to commerce activity.
Updates also cover distribution strategy through content and vertical communities such as Food Channel, operating results, strategic transformation from its Fresh Vine Wine public-company history, NYSE American disclosure responses, and capital or governance matters affecting the company’s common stock.
Amaze Holdings (AMZE) signed a letter of intent to acquire BullionFX assets for stock valued at approximately $155 million.
The proposed purchase covers BullionFX technology, infrastructure and intellectual property, including its Alchemy platform. If completed, it would take Amaze beyond creator commerce into gold-backed digital-asset infrastructure. Alchemy’s $GOLD token is designed for one-to-one backing by independently custodied physical gold, with third-party reserve attestation intended. After closing, Amaze intends to prioritize activation of a self-custody retail wallet and yield engines and pursue a listed gold-and-USD Stable Asset Treasury vehicle, subject to regulatory approvals.
The letter has certain binding provisions, but definitive agreements remain pending. The acquisition would involve a significant issuance of Amaze common stock. Final terms are subject to due diligence, regulatory review, approval by both parties’ boards and other closing conditions.
Amaze Holdings (AMZE) outlined a new subscription-led platform model and cost reductions to support a target of EBITDA break-even in early 2027.
The company is rolling out Concierge, an upcoming subscription starting at $9.99 per month, to build recurring revenue, alongside its upgraded Commerce and Earn/Affiliate tools. Amaze Commerce has attracted 30,000+ sign-ups and delivered about 7,000 Brand Analyses ahead of the Concierge launch. Management targets a return to revenue growth and plans to cut operating expenses by approximately 40%, mainly by shutting down the legacy platform, which together underpin the first-quarter 2027 break-even goal.
Amaze Holdings (AMZE) entered a mutual revenue referral partnership with C2 Live to link their creator and audience ecosystems and drive monetization across both platforms.
The arrangement deepens Amaze’s earlier strategic investment in C2 by turning it into an active, revenue-generating collaboration. Amaze, which has built more than 14 million creator storefronts, will cross-promote C2, which has about 1.5 million registered users, through email lists and product integrations using affiliate links and codes.
Under the partnership, each company earns a 10% fee on revenue generated from its referred users and creator base. Management from both Amaze and C2 describe the collaboration as a way to give creators additional options to convert real-time engagement into income within the growing global creator economy, which Goldman Sachs projects could reach approximately $480 billion by 2027.
Amaze Holdings (NYSE American: AMZE) announced a comprehensive cost reduction plan targeting an approximately 40% cut in operating expenses. The plan covers three main areas: technology and hosting, organizational costs, and overhead, and is tied to the company’s goal of achieving positive operating cash flow in 2027.
According to Amaze, technology and hosting costs are expected to decline by about 75% as commerce operations migrate to its next-generation platform. Organizational costs are targeted for an approximately 50% net reduction, reflecting an already completed ~25% headcount reduction partially offset by targeted commercial hiring. Overhead costs are aimed to decrease by roughly 10%. The platform migration is expected to be substantially complete in the coming weeks, with the company intending to maintain existing commerce volume. Separately, Amaze has a non-binding letter of intent for a potential strategic minority investment in C2 Capital Group, focused on possible revenue and cost synergies, though no definitive agreement or quantified benefits have been announced.
Amaze Holdings (NYSE American: AMZE) announced a non-binding letter of intent to make a strategic minority investment in C2 Live, a creator-first live social platform and subsidiary of C2 Capital Group. The collaboration is intended to link Amaze’s creator-commerce infrastructure and 14+ million creator storefronts with C2’s live social ecosystem of about 1.5 million registered users.
The companies plan to explore joint product, technology and go-to-market initiatives, including integrating Amaze’s commerce, fulfillment and shopper analytics with C2’s live engagement, virtual economies and gamification capabilities. According to Amaze, C2 has generated over $11 million in cumulative revenue, with revenue up more than 245% year-over-year in its most recent quarter and no outstanding debt.
Amaze Holdings (NYSE American: AMZE) reported sequential improvement in second-quarter 2026 results versus the first quarter, with net loss narrowing by about $1.2 million to approximately $4.4 million and revenue rising about 32% to roughly $0.6 million as it captured more revenue per dollar of gross merchandise value.
Selling, general and administrative expenses declined about 12%, underlying operating cash burn improved, and cash increased to about $2.4 million from $0.8 million. Working capital deficit improved by roughly $3 million, stockholders’ equity rose to about $9.1 million from $6.8 million, and the capital structure was simplified through full retirement of Series A preferred stock. Since quarter-end, Amaze announced a strategic partnership with BIGtoken to support its creator affiliate wallet and campaign infrastructure, saw advanced services subscriptions outpace GMV growth, and reaffirmed a company-wide transformation program targeting a materially lower cost base, clearer go-to-market strategy, and a stronger balance sheet amid an ongoing going-concern qualification.
Amaze Holdings (NYSE American: AMZE) announced a leadership transition effective after a July 31, 2026 Board decision. Aaron Day will no longer serve as Chairman or Chief Executive Officer but will remain on the Board. Chief Financial Officer Joel Krutz has been appointed interim Chief Executive Officer and will retain his CFO role while the company searches for a permanent CEO. Former Vice Chairman Michael Pruitt has been named Chairman of the Board. According to Amaze Holdings, the current Board plans to take a more active role in value creation while management focuses on executing existing strategy, cost and revenue optimization, and new monetization opportunities for creators.
Amaze (NYSE American: AMZE) provided a six-week update on its new creator monetization ecosystem centered on the June 15, 2026 launch of AmazeCommerce.com, described as an “operating system for creators.” The platform connects creator brand profiling, AI-driven insights and four revenue pathways: fan-informed commerce, custom products, affiliate revenue and advertising.
According to Amaze, creators using Amaze Commerce typically earn about 27% of Net Revenue as commission on applicable sales. Early, preliminary indicators show daily subscriptions for advanced services growing faster than GMV during the initial period, achieved without paid media spend. Amaze is preparing a broad rollout of Amaze Affiliates and expects full-scale creator and brand access by mid-August 2026, while Amaze Media is in testing with advertisers and finalizing rate cards ahead of expanded market activity in the second half of 2026.
Amaze Holdings (NYSE American: AMZE) announced a strategic partnership with BIGtoken to launch a scalable creator affiliate wallet and campaign infrastructure across the Amaze ecosystem. The integrated solution combines Amaze’s creator, commerce and brand interfaces with BIGtoken’s digital wallet and first-party data platform.
The infrastructure is designed to let thousands of brands create and manage influencer and affiliate campaigns, while enabling eligible creators to discover promotions, participate in campaigns and manage eligible earnings directly within the Amaze dashboard. Features include a branded affiliate wallet, campaign creation tools, unique creator links and attribution, centralized analytics and reporting, and a data model intended to improve creator matching and audience targeting over time.
Amaze (NYSE American: AMZE) announced it has regained compliance with all NYSE American continued listing standards and that trading in its common stock will resume on the NYSE American at market open on July 27, 2026.
According to Amaze, this follows a 1-for-8 reverse stock split effective the same date, after which shares will trade on a split-adjusted basis under the symbol AMZE. The company is evaluating strategic options and expects to provide an update.