Welcome to our dedicated page for Amaze Holdings news (Ticker: AMZE), a resource for investors and traders seeking the latest updates and insights on Amaze Holdings stock.
Amaze Holdings, Inc. operates a creator-powered commerce platform that provides tools for product creation, e-commerce, managed services and digital commerce programs for creators, brands and consumers. Company news centers on the buildout of the Amaze commerce ecosystem, including Amaze Live, live shopping programs, creator and fan monetization tools, brand inventory relationships, and data-driven media products tied to commerce activity.
Updates also cover distribution strategy through content and vertical communities such as Food Channel, operating results, strategic transformation from its Fresh Vine Wine public-company history, NYSE American disclosure responses, and capital or governance matters affecting the company’s common stock.
Amaze Holdings (NYSE American: AMZE) announced a non-binding letter of intent to make a strategic minority investment in C2 Live, a creator-first live social platform and subsidiary of C2 Capital Group. The collaboration is intended to link Amaze’s creator-commerce infrastructure and 14+ million creator storefronts with C2’s live social ecosystem of about 1.5 million registered users.
The companies plan to explore joint product, technology and go-to-market initiatives, including integrating Amaze’s commerce, fulfillment and shopper analytics with C2’s live engagement, virtual economies and gamification capabilities. According to Amaze, C2 has generated over $11 million in cumulative revenue, with revenue up more than 245% year-over-year in its most recent quarter and no outstanding debt.
Amaze Holdings (NYSE American: AMZE) reported sequential improvement in second-quarter 2026 results versus the first quarter, with net loss narrowing by about $1.2 million to approximately $4.4 million and revenue rising about 32% to roughly $0.6 million as it captured more revenue per dollar of gross merchandise value.
Selling, general and administrative expenses declined about 12%, underlying operating cash burn improved, and cash increased to about $2.4 million from $0.8 million. Working capital deficit improved by roughly $3 million, stockholders’ equity rose to about $9.1 million from $6.8 million, and the capital structure was simplified through full retirement of Series A preferred stock. Since quarter-end, Amaze announced a strategic partnership with BIGtoken to support its creator affiliate wallet and campaign infrastructure, saw advanced services subscriptions outpace GMV growth, and reaffirmed a company-wide transformation program targeting a materially lower cost base, clearer go-to-market strategy, and a stronger balance sheet amid an ongoing going-concern qualification.
Amaze Holdings (NYSE American: AMZE) announced a leadership transition effective after a July 31, 2026 Board decision. Aaron Day will no longer serve as Chairman or Chief Executive Officer but will remain on the Board. Chief Financial Officer Joel Krutz has been appointed interim Chief Executive Officer and will retain his CFO role while the company searches for a permanent CEO. Former Vice Chairman Michael Pruitt has been named Chairman of the Board. According to Amaze Holdings, the current Board plans to take a more active role in value creation while management focuses on executing existing strategy, cost and revenue optimization, and new monetization opportunities for creators.
Amaze (NYSE American: AMZE) provided a six-week update on its new creator monetization ecosystem centered on the June 15, 2026 launch of AmazeCommerce.com, described as an “operating system for creators.” The platform connects creator brand profiling, AI-driven insights and four revenue pathways: fan-informed commerce, custom products, affiliate revenue and advertising.
According to Amaze, creators using Amaze Commerce typically earn about 27% of Net Revenue as commission on applicable sales. Early, preliminary indicators show daily subscriptions for advanced services growing faster than GMV during the initial period, achieved without paid media spend. Amaze is preparing a broad rollout of Amaze Affiliates and expects full-scale creator and brand access by mid-August 2026, while Amaze Media is in testing with advertisers and finalizing rate cards ahead of expanded market activity in the second half of 2026.
Amaze Holdings (NYSE American: AMZE) announced a strategic partnership with BIGtoken to launch a scalable creator affiliate wallet and campaign infrastructure across the Amaze ecosystem. The integrated solution combines Amaze’s creator, commerce and brand interfaces with BIGtoken’s digital wallet and first-party data platform.
The infrastructure is designed to let thousands of brands create and manage influencer and affiliate campaigns, while enabling eligible creators to discover promotions, participate in campaigns and manage eligible earnings directly within the Amaze dashboard. Features include a branded affiliate wallet, campaign creation tools, unique creator links and attribution, centralized analytics and reporting, and a data model intended to improve creator matching and audience targeting over time.
Amaze (NYSE American: AMZE) announced it has regained compliance with all NYSE American continued listing standards and that trading in its common stock will resume on the NYSE American at market open on July 27, 2026.
According to Amaze, this follows a 1-for-8 reverse stock split effective the same date, after which shares will trade on a split-adjusted basis under the symbol AMZE. The company is evaluating strategic options and expects to provide an update.
Amaze (NYSE American: AMZE) will implement a 1-for-8 reverse stock split of its common stock, effective 12:01 a.m. ET on July 24, 2026, after NYSE Regulation halted trading on July 13, 2026 due to an abnormally low trading price following irregular trading activity. The company aims to restore its per-share price to a level appropriate for continued NYSE American listing. Amaze expects its common stock to trade on a split-adjusted basis starting July 27, 2026 under new CUSIP 35804X309. Authorized common shares will be proportionally reduced from 750,000,000 to 93,750,000, with par value unchanged at $0.001 and fractional shareholders rounded up to one whole share.
Amaze Holdings (NYSE American: AMZE) issued a Q2 2026 shareholder letter highlighting momentum across creator commerce, live shopping, media and partnerships. The company launched the AI-driven Amaze Commerce platform, introduced Amaze Live for live shopping, and built the Amaze Media DSP and creator data model.
Amaze reported a roughly $4 million pipeline increase from VidCon, new partnerships including BBR Records and The Food Channel, extension of convertible debt to year-end 2026, improved shareholder equity, reduced accounts payable, and targeted about $400,000 per month in COGS and OPEX savings.
Amaze (NYSE American: AMZE) and commerce growth company third. are partnering to host an exclusive VIP creator and brand dinner on June 24, 2026, in Anaheim, the night before VidCon.
The invitation-only event will focus on creator monetization, commerce, and brand collaboration.
Amaze (NYSE American: AMZE) will showcase its creator-commerce ecosystem at VidCon 2026 in Newport Beach, California. The company is bringing Amaze Commerce and The Food Channel to demonstrate how creators can build sustainable businesses around their content.
Attendees can explore tools for product ideas, storefront launches, partnerships, affiliate revenue, and live experiences, within an ecosystem that Amaze says serves over 13 million creators across commerce, live selling, media, advertising, and brand partnerships.